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Top 15 Digital Marketing Stats from 2015

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Our Top 15 Most Interesting and Useful Digital Marketing Stats from 2015


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72% of today’s shoppers are researching a product they plan to purchase through digital resources.


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82% of smartphone users will shop on their mobile device this year.


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Video attracts 3x as many monthly visitors, doubles their time on site, and increases organic traffic from search engines by 157%.


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Online shoppers who view a video on a web page are 1.6 times more likely to purchase on average than shoppers who did not see a video.


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Using positive emoticons in a response increases engagement rate by 67%.


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LinkedIn has a higher percentage of users with a college degree (38%) and more US adults as users than other popular platforms.


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53% of connected Millennials are on Instagram.


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75% of Instagram’s users are outside the United States, including 14 million in the United Kingdom and 5 million in Australia.


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Over 65% of Facebook video views occur on mobile.


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88% of all time spent with smartphones is spent in apps rather than in mobile web.


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Native ads drive more views and in turn a greater influence on your brand; viewers report looking at native ads 52% more frequently than banner ads.


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Nearly 70% of Millennials and close to 50% of Gen X have second-screened (i.e. looked at) on their phone while watching TV.


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Users who were exposed to Twitter Promoted Videos have 28% higher purchase intent.


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Two-thirds of consumers use Facebook to find good deals and promotions (including 80% of Baby Boomers).


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Advertisers that highlight specific discounts as a percent in promoted Tweet copy or creative saw 67% lower cost-per-installs (CPIs) and a 40% higher app click rate to the App Store or Play Store. Additionally, promoted Tweets having one or more words in caps had a 58% higher CPI and a 36% lower conversion rate.


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Interested in more? Dominate the social realms with #Winning at Social: 4 Steps to Enhance Your Social Media Strategy!


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