'

How Creating a Successful PPC Campaign is Like Brewing a Good Beer

Понравилась презентация – покажи это...





Слайд 0


Слайд 1

Senior Manager, Paid Media & Community - Granular Blogger Granular PPCHero SEMrush Craft Beer Lover Client Experience WHO AM I? @MilwaukeePPC #semrushlive


Слайд 2

BEER MENU – WHAT TO EXPECT @MilwaukeePPC The Main, Four Ingredients Brewing Fermentation Packaging and Branding #semrushlive


Слайд 3

@MilwaukeePPC THE FOUR INGREDIENTS OF BEER @MilwaukeePPC WATER GRAINS HOPS YEAST #semrushlive


Слайд 4

ONE BAD INGREDIENT CAN RUIN EVERYTHING @MilwaukeePPC Image courtesy of Discovery Channel Episode 4 shows the brewing of their famous 120 Minute IPA It’s their most expensive beer to make. That’s why it sell’s for $8-10 a bottle. This episode shows their yeast didn’t hold up to quality standards. So they had to dump 9,000 gallons of the beer…all because of one bad ingredient. #semrushlive


Слайд 5

@MilwaukeePPC THE FOUR INGREDIENTS OF PPC @MilwaukeePPC CAMPAIGN SETTINGS AD MESSAGE LANDING PAGE TARGETING #semrushlive


Слайд 6

CAMPAIGN SETTINGS @MilwaukeePPC GOALS Location Language Bid Strategy and Budget Ad Scheduling The Basics Deeper Considerations #semrushlive


Слайд 7

ACCOUNT SETTINGS @MilwaukeePPC Link AdWords to Analytics to share data #semrushlive


Слайд 8

TARGETING @MilwaukeePPC Group your keywords into tight-knit ad groups by thinking about search query relevance. #semrushlive


Слайд 9

TARGETING – USE LAYERS WITH DISPLAY @MilwaukeePPC #semrushlive


Слайд 10

AD MESSAGE – USE AD EXTENSIONS @MilwaukeePPC #semrushlive


Слайд 11

AD MESSAGE – TRY AD CUSTOMIZERS @MilwaukeePPC Countdown the days left for a sale or promotion If it’s for a certain product, show the users how many you have left in stock to hopefully build urgency If you offer prices that can fluctuate by day, ad customizers will allow you to still use prices in ads without the effort of every day updates. #semrushlive


Слайд 12

AD MESSAGE – DON’T FORGET MOBILE @MilwaukeePPC Besides creating desktop ads, create at least two mobile ads to test against each other. #semrushlive


Слайд 13

LANDING PAGE – WHAT’S THE CALL TO ACTION? @MilwaukeePPC Call Search Top Navigation Fax Print the page Share on social media Recommend on Facebook Request a quote Ask a question Learn more about the company Like their Facebook page Read more about other capabilities the user didn’t search for Still on this page? Didn’t think so. #semrushlive


Слайд 14

LANDING PAGE – ONE CLEAR PATH @MilwaukeePPC #semrushlive


Слайд 15

LANDING PAGE – DON’T LIE IN YOUR ADS @MilwaukeePPC #semrushlive


Слайд 16

BREWING @MilwaukeePPC #semrushlive


Слайд 17

BREWING – MONITOR ANALYTICS @MilwaukeePPC Areas to check should be easier to spot with less data. #semrushlive


Слайд 18

BREWING – BE PROACTIVE W/ NEGATIVES @MilwaukeePPC Don’t assume exact match is fail proof! #semrushlive


Слайд 19

BREWING – CREATE REMARKETING AUDIENCES @MilwaukeePPC Viewed product or service but didn’t convert Added product to cart but didn’t finish order Pages with high amount of visits Watched my videos on YouTube Stayed on my site for less than 5 seconds People who have already converted For Direct Targeting For Exclusions #semrushlive


Слайд 20

FERMENTATION @MilwaukeePPC #semrushlive


Слайд 21

FERMENTATION – LET YOUR DATA SIT @MilwaukeePPC Week 1 – Not too happy Week 2 – All important metrics improved Week 3 – Even more, noticeable improvements Example for a local, B2B client #semrushlive


Слайд 22

FERMENTATION – SQ PATIENCE: 1ST WEEK @MilwaukeePPC #semrushlive


Слайд 23

FERMENTATION – SQ PATIENCE: 3rd WEEK @MilwaukeePPC #semrushlive


Слайд 24

PACKAGING & BRANDING @MilwaukeePPC YOU’RE NOT THE ONLY ONE OUT THERE… HOW ARE YOU GOING TO CAPTURE SOMEONE’S ATTENTION? #semrushlive


Слайд 25

PACKAGING & BRANDING – MORE NOISE @MilwaukeePPC Image courtesy of Jennifer Slegg of The SEM Post #semrushlive


Слайд 26

PACKAGING & BRANDING – MANY OPTIONS ALL THE SAME @MilwaukeePPC #semrushlive


Слайд 27

PACKAGING & BRANDING – BE DIFFERENT @MilwaukeePPC #semrushlive


Слайд 28

PACKAGING & BRANDING – BE DIFFERENT @MilwaukeePPC #semrushlive We see great ads without any keyword stuffing!


Слайд 29

PROST! LET’S SOCIALIZE! @MilwaukeePPC #semrushlive


×

HTML:





Ссылка: