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THE FUTURE OF SOCIAL MEDIA: HOW WILL IT IMPACT LIFE STYLE AND BUSINESS Dr. Mahdi Shadkam September 2014
Did you Know? 1/3 of women between 18-34 check their Facebook when they wake.....before even going to the bathroom
90% of below 30s sleep with their cell phones (more than half the world population) Did you Know?
48% of people update Facebook and/or Twitter after they go to bed. Did you Know?
THEY DON’T ONLY LOVE IT, THEY LIVE IN IT
Social media is undergoing fast & dramatic changes from: Shape Size Features
Recent research shows around 34% of Facebook users say the time they spend on the site has decreased over the past year, while they more use Instagram and Pinterest. User’s habit is changed
Features New generation of social media are: Visual based Location based
Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history.
More than 50 million users with 5 billion Check-ins
X X X
Social media engagement made big moves to mobile
Social Media and Business
Unsuccessful companies do not pay attention to the features of the future
Today marketers should focus on two important features of new generation of social media
Ok, but how…?
Here is a short set of steps you can take to get started:
MONITOR THE SOCIAL WEB FOR RELEVANT CONTACT Listen before you speak
Claim your business’s location Offer foursquare special Enhance your events Let your customers know where they can find you online Link to your foursquare page from facebook, twitter, instagram, and pinterest
HELP SEE WHAT YOU SAYING THEM ARE
A picture is worth a thousand words
Make use of images and visuals more and more
Kissmetrics, photos attract 53 percent more “Likes,” 104 percent more comments and 84 percent more click Photos attract 53% more “Likes,” 104% more comments and 84% more click in Facebook.
Use photo sharing social media to promote your business (instagram, pinerest) The best pictures are self-explanatory, like infographics and charts
Make your business based on portable devices
Thank You Dr. Mahdi Shadkam E-mail: Shadkam@email.com Website: www.shadkam.com Linkedin: http://ir.linkedin.com/pub/mehdi-shadkam/60/857/712 Facebook: Fb.com/mehdi.shadkam Seven 24 Co.