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Digital Transformation

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Digital 
 Transformation 
 Lunch & Learn #STIMAC @dadovanpeteghem #STIMAC


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Dado Van Peteghem Partner Duval Union Consulting Portfolio Marketing Benelux IBM dado.vanpeteghem@duvalunion.com katleen.ravijts@be.ibm.com @dadovanpeteghem @dadovanpeteghem Katleen Ravijts @katravi #STIMAC


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Digital Transformation A model to master digital disruption. digitaltransformationbook.com @dadovanpeteghem #STIMAC


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THE SPEED OF CHANGE Mobile Social Internet Analog @dadovanpeteghem Digital #STIMAC


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@dadovanpeteghem #STIMAC


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@dadovanpeteghem #STIMAC


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@dadovanpeteghem #STIMAC


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Ray Kurzweil: In The 2030s, Nanobots In Our Brains Will Make Us 'Godlike' @dadovanpeteghem #STIMAC


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The hot new job in Silicon Valley
 is being a robot’s assistant @dadovanpeteghem newscientist.com/article/dn28439-the-hot-new-job-in-silicon-valley-is-being-a-robots-assistant/


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We are living through One of the biggest shifts in human kind @dadovanpeteghem #STIMAC


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@dadovanpeteghem #STIMAC


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Elon Musk: 
 Cars all go self-driving in 20 years @dadovanpeteghem #STIMAC


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Apple’s Tim Cook says cash will be dead for the next generation of kids @dadovanpeteghem http://qz.com/548071/apples-tim-cook-says-cash-will-be-dead-for-the-next-generation-of-kids/ #STIMAC


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WE ARE IN DIGITAL KINDERGARTEN :-) @dadovanpeteghem #STIMAC


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"All this technology is making us antisocial" @dadovanpeteghem #STIMAC


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Let's not be romantic 
 about the past. @dadovanpeteghem #STIMAC


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$ @dadovanpeteghem Digital is becoming Business Critical #STIMAC


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NO ONE IS SAFE #STIMAC ;


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NO ONE IS SAFE #STIMAC


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NO ONE IS SAFE #STIMAC


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WAVES OF DISRUPTION 1995+ 2010+ 2015+ 2020 Music Photography Video Rental … Print Media TV Travel HR … Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … All Safe havens will be subject to digital disruption … @dadovanpeteghem #STIMAC


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Sensor-based ‘passive’ buying expected to make up 15% of all purchases in 2020 @dadovanpeteghem http://venturebeat.com/2015/11/12/sensor-based-passive-buying-expected-to-make-up-15-of-all-purchases-in-2020/ #STIMAC


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@dadovanpeteghem #STIMAC


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I'm a child of the disruption myself… @dadovanpeteghem #STIMAC


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How far are you from your Uber moment? @dadovanpeteghem #STIMAC


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I skipped 50 slides about Uber, Airbnb, Tesla, … @dadovanpeteghem #STIMAC


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@dadovanpeteghem #STIMAC


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Disruptors play a totally different game…. VENTURE CAPITAL @dadovanpeteghem GLOBAL SCALE DIGITAL BY DEFAULT #STIMAC


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Years from founding to $1B valuation 98 PRADA HARLEY DAVIDSON 86 24 NIKE 8 PAYPAL 6 EVERNOTE 3 TWITTER INSTACART 1 @dadovanpeteghem #STIMAC


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You can be inspired… but watching Messi everyday
 won't make you a great player… @dadovanpeteghem #STIMAC


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Hitting the ball will @dadovanpeteghem #STIMAC


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IBM exists for 103 years. They have already transformed themselves plenty of times. @dadovanpeteghem #STIMAC


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2015 2020 The Business Digital in the core Digital 
 (at the sidelines) FROM ... @dadovanpeteghem ... TO #STIMAC


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The 7 layers of Digital Transformation Know where to start… CUSTOMER
 EXPERIENCE INFRASTRUCTURE LEADERSHIP &
 CAPABILITIES CULTURE BUSINESS MODEL PROCESSES ORGANIZATION @dadovanpeteghem #STIMAC


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CUSTOMER
 EXPERIENCE 1. Forget ideas Start solving problems @dadovanpeteghem #STIMAC


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Stop looking at technology WHAT CAN WE DO WITH BEACONS? @dadovanpeteghem SO HOW ABOUT VIRTUAL REALITY? DON’T WE NEED A MOBILE APP? SHOULDN’T WE INVEST IN DRONES? #STIMAC


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Stop looking for ideas @dadovanpeteghem #STIMAC


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If your idea failed, it’s because it didn’t solve an important problem for a large enough audience @dadovanpeteghem #STIMAC


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Start solving problems @dadovanpeteghem #STIMAC


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Problem Transformation Canvas TECHNOLOGY CHANGE CURRENCY PROBLEM (benefits) What technology is most suited and relevant to build this? PRODUCT OR SERVICE What are the benefits and are they strong enough to have people change their preference? What could eventually be the product or service that we are selling? What problem are we solving and for who? What are the basic emotions that problem and solution are addressing? EMOTIONS FUNCTIONS What are the different functions a customer would expect this solution to have? What is the overall solution that would fix this problem? SOLUTION @dadovanpeteghem #STIMAC


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CULTURE 2. Involve everyone Intrapreneurship @dadovanpeteghem #STIMAC


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FROM day-to-day zombification @dadovanpeteghem TO creating momentum #STIMAC


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Everybody can have your 
 “one million dollar” solution @dadovanpeteghem #STIMAC


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Imagine that Sony didn’t let Ken Kutaragi work on its idea… @dadovanpeteghem #STIMAC


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@dadovanpeteghem #STIMAC


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Or that Google didn’t let Paul Buchheit work on its idea… @dadovanpeteghem #STIMAC


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@dadovanpeteghem #STIMAC


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In 1975, this Kodak employee invented the digital camera. His bosses made him hide it. @dadovanpeteghem #STIMAC


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BUSINESS MODEL 3. Disrupt your business model before somebody else does @dadovanpeteghem #STIMAC


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If we don’t create the thing that kills Facebook, someone else will. “Embracing change” isn’t enough. It has to be so hardwired into who we are that even talking about it seems redundant. The internet is not a friendly place. Things that don’t stay relevant don’t even get the luxury of leaving ruins. They disappear. Facebook Little Red Book @dadovanpeteghem #STIMAC


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Subscription Model HELLOFRESH The Ecosystem APPLE On Demand UBER The Pyramid Freemium Model DROPBOX 10 HYPER DISRUPTIVE BUSINESS MODELS AMAZON FACEBOOK Access over Ownership ZIPCAR Market Place ALIBABA Experience @dadovanpeteghem Free Model Hyper Market TESLA ZALANDO #STIMAC


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Subscription model HelloFresh @dadovanpeteghem Pampers? #STIMAC


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Market Place Alibaba @dadovanpeteghem Local food? #STIMAC


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On Demand Uber @dadovanpeteghem Laundry? #STIMAC


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@dadovanpeteghem #STIMAC


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@dadovanpeteghem #STIMAC


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ORGANIZATION 4. Digital in the core of your organization @dadovanpeteghem #STIMAC


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From Digital on the side @dadovanpeteghem #STIMAC


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To Digital in the core @dadovanpeteghem #STIMAC


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Digital Transformation @dadovanpeteghem #STIMAC IT HR Sales Customer care Marketing & Comm Digital Marketing IT HR Sales Customer care Marketing & Comm


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YOU WILL NEED TO BECOME FRIENDS WITH IT :) @dadovanpeteghem #STIMAC


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Go for garage innovation DISRUPTION @dadovanpeteghem TRANSFORMATION ACCELERATION #STIMAC


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Build garages Participate in garages Buy garages @dadovanpeteghem #STIMAC


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"A GARAGE MINDSET IN A CORPORATE BODY" - Build stronger connections with tech players from Silicon Valley - Detect trends and identify potential partnerships with start-ups - Foster digital culture and innovation within AXA Group - Initiate pilots with the most promising start-ups @dadovanpeteghem #STIMAC


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IBM Garage : 
 Watson “The goal is nothing less than to reinvent the tech industry— and reinvent our own company at the same time.” http://www.ibm.com/smarterplanet/us/en/ibmwatson/journey/ @dadovanpeteghem #STIMAC


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Build garages Participate in garages Buy garages @dadovanpeteghem #STIMAC


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@dadovanpeteghem #STIMAC


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bmwstartupgarage.com @dadovanpeteghem #STIMAC


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http://www.bbcwlabs.com/ @dadovanpeteghem


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IBM - Start up program: 
 B-Building @dadovanpeteghem sprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand#close-popup #STIMAC


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IBM - Start up program: 
 B-Building @dadovanpeteghem sprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand#close-popup #STIMAC


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Build garages Participate in garages Buy garages @dadovanpeteghem #STIMAC


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Ahold buys Bol.com for 350 million euro: ‘logical acquisition’ @dadovanpeteghem #STIMAC


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PROCESSES 5. Ship it! Seriously, ship it! @dadovanpeteghem #STIMAC


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We plan for 2020 while we could be in trouble by 2017 @dadovanpeteghem #STIMAC


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TOMORROW STRATEGY 90 DAYS SPRINTS WHO ARE WE TODAY? @dadovanpeteghem WHO DO WE WANT TO BE BY 2020? HORIZON VISION #STIMAC


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THE QUICK SHALL INHERIT THE EARTH Fast is better than slow. While slow is adding unnecessary embellishments, fast is out in the world.
 And that means fast can learn from experience while slow can only theorize. Those who ship quickly can improve quickly. So fast doesn’t just win the race. It gets a head start for the next one. Facebook Little Red Book @dadovanpeteghem #STIMAC


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FROM TO maximum validated product minimum viable product corporates disruptors @dadovanpeteghem #STIMAC


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“If you are not embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman Co-founder LinkedIn / VC @dadovanpeteghem #STIMAC


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REALIZE QUICK WINS IN THE FIRST 90 DAYS @dadovanpeteghem #STIMAC


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GO PAPERLESS :-)


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Start Social Selling! we are using only 10% of the potential of social media. @dadovanpeteghem #STIMAC


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Marketing Automation @dadovanpeteghem #STIMAC


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LEADERSHIP & CAPABILITIES 6. Leadership & Capabilities Bring digital IQ in the board @dadovanpeteghem #STIMAC


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“If you can't understand the new world of digital, fire yourself. Build an executive team that is digitalfirst. Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony CEO Forrester Research @dadovanpeteghem #STIMAC


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Members of Disney’s Board Jack Dorsey (CEO, Twitter) Sheryl Sandberg (COO, Facebook) Orin Smith (CEO, Starbucks) Former members: Steve Jobs (CEO, Apple) Judy Estrin (former CTO, Cisco) @dadovanpeteghem #STIMAC


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Smart London Board @dadovanpeteghem #STIMAC


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External specialists + Internal Leader "The Chief Digital Officer" @dadovanpeteghem #STIMAC


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Atif Rafiq, former Amazon and Yahoo executive. Now CDO of McDonald’s since 2013. “Our objective is to be ready to move at the pace consumers are.” @dadovanpeteghem #STIMAC


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McDonald’s has a Digital Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, AOL and various other tech companies. The team is set to grow to 200+ employees within the next year. @dadovanpeteghem #STIMAC


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Daniel Heaf was CDO of The BBC. He is now SVP Digital Commerce at Burberry. - Reporting to CEO and responsible for all BBC Worldwide's digital activity - Driven digital revenue from 2.7% to 12.8% of total turnover - Launched BBCW Labs: BBCW's start-up accelerator @dadovanpeteghem


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INSIDE OBAMA’S STEALTH STARTUP President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government works. @dadovanpeteghem #STIMAC


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“WHAT WE REALIZED
 WAS, THIS COULD BE A
 RECIPE FOR
 SOMETHING LARGER,”
 THE PRESIDENT
 EXPLAINS. IF THE TECH
 TEAM SUCCEEDS, IT
 COULD TRANSFORM
 AMERICANS’
 ATTITUDES ABOUT GOVERNMENT. TODD PARK HAS JUST 18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS TO RECRUIT A TECH CORPS OF 500. @dadovanpeteghem #STIMAC


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ATTRACT DIGITAL TALENT RIGHT NOW @dadovanpeteghem #STIMAC


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The biggest challenge is not recruiting GenY @dadovanpeteghem #STIMAC


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We are underestimating the urgency to recruit high end digital talents, no matter their age. This should be your 
 #1 HR priority for 2016 @dadovanpeteghem #STIMAC


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Start measuring digital expertise in every new job interview you organize. Whatever the vacancy is about. @dadovanpeteghem #STIMAC


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IBM IS TRAINING 1MIO NEW 
 DATA SCIENTISTS YOU NEED DATA SCIENTISTS @dadovanpeteghem


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INFRASTRUCTURE 7. Introduce agile platforms Replace the lagging systems. @dadovanpeteghem #STIMAC


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The 7 layers of Digital Transformation Know where to start… CUSTOMER
 EXPERIENCE INFRASTRUCTURE LEADERSHIP &
 CAPABILITIES CULTURE BUSINESS MODEL PROCESSES ORGANIZATION @dadovanpeteghem #STIMAC


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Start your transformation The time is now. 1. 2. 3. 4. 5. 6. 7. Forget ideas, start solving problems Involve everyone Disrupt your own business model Bring digital in the core of your organisation Ship it: a horizon vision and a tomorrow strategy Install digital leadership Introduce agile platforms @dadovanpeteghem #STIMAC


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This is the biggest shift since the industrial revolution. @dadovanpeteghem #STIMAC


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GO ALL-IN @dadovanpeteghem #STIMAC


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dado.vanpeteghem @duvalunion.com founding partner Duval Union Consulting @dadovanpeteghem #STIMAC


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