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The Science of Twitter How to get more followers and ReTweets. Dan Zarrella Social Media Scientist
Unicorns and Rainbows
The population of: France is 65,447,374 Britain is 62,041,708 Italy is 60,275,846 Spain is 45,989,016
Setting Up Your Account First things first.
Put a Bio in Your Profile
Identify Yourself in Your Bio
Put a Link in Your Profile
Upload a Picture
Takeaway: Take the time to fully set up your profile.
Follow to Get Followers
Takeaway: Search for relevant Keywords follow people using them.
Takeaway: Don’t follow many more people than are following you.
How to Tweet Good behavior, by the numbers.
Tweets-per-Day Best Practice
Takeaway: Don’t talk about yourself so much.
Takeaway: Try to stay positive.
Promoting your Content How to get the clicks.
Takeaway: If you want people to click your links, Tweet slower.
Takeaway: Tweeting about Twitter works.
Twitter for Customer Service
Suggested Users are Less ReTweetable
ReTweeting = Link Sharing
Bit.ly is more ReTweetable than TinyURL
20 Most ReTweetable Words you twitter please retweet post blog social free media help please retweet great social media 10 follow how to top blog post check out new blog post
Ask for the ReTweet
Takeaway: Ask for the ReTweet.
20 Least ReTweetable Words game going haha lol but watching work home night bed well sleep gonna hey tomorrow tired some back bored listening
ReTweets Use Longer Words
ReTweets are “Smarter”
Takeaway: No need to dumb things down too much.
ReTweets are More Novel
ReTweets are Noun Heavy
ReTweets have More Punctuation
Semicolons are not ReTweetable
ReTweets are Less Emotional
ReTweets are Social and Concrete
Self Reference is not ReTweetable
News is ReTweetable
Takeaway: Try to be the first to break news.
Men and Women ReTweet Differently
Timing is Everything
Takeaway: Later in the day is Better for getting ReTweets.
Twitter Tools How to scale.
Dan Zarrella @DanZarrella