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The Science of Twitter How to get more followers and ReTweets.

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The Science of Twitter How to get more followers and ReTweets. Dan Zarrella Social Media Scientist


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Unicorns and Rainbows


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Why Twitter?


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The population of: France is 65,447,374 Britain is 62,041,708 Italy is 60,275,846 Spain is 45,989,016


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75,000,000


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$3,000,000


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Setting Up Your Account First things first.


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Put a Bio in Your Profile


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Identify Yourself in Your Bio


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Put a Link in Your Profile


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Upload a Picture


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Takeaway: Take the time to fully set up your profile.


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Follow to Get Followers


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Takeaway: Search for relevant Keywords follow people using them.


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Following-to-Follower Ratio


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Takeaway: Don’t follow many more people than are following you.


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How to Tweet Good behavior, by the numbers.


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Tweets-per-Day Best Practice


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Takeaway: Don’t talk about yourself so much.


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Takeaway: Try to stay positive.


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Promoting your Content How to get the clicks.


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Takeaway: If you want people to click your links, Tweet slower.


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Takeaway: Tweeting about Twitter works.


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Twitter for Customer Service


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Questions?


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ReTweets-per-Follower 37


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Suggested Users are Less ReTweetable


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ReTweeting = Link Sharing


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Bit.ly is more ReTweetable than TinyURL


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20 Most ReTweetable Words you twitter please retweet post blog social free media help please retweet great social media 10 follow how to top blog post check out new blog post


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Ask for the ReTweet


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Takeaway: Ask for the ReTweet.


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20 Least ReTweetable Words game going haha lol but watching work home night bed well sleep gonna hey tomorrow tired some back bored listening


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ReTweets Use Longer Words


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ReTweets are “Smarter”


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Takeaway: No need to dumb things down too much.


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ReTweets are More Novel


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ReTweets are Noun Heavy


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ReTweets have More Punctuation


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Semicolons are not ReTweetable


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ReTweets are Less Emotional


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ReTweets are Social and Concrete


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Self Reference is not ReTweetable


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News is ReTweetable


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Takeaway: Try to be the first to break news.


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Men and Women ReTweet Differently


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Timing is Everything


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Takeaway: Later in the day is Better for getting ReTweets.


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ReTweet Cascades


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Twitter Tools How to scale.


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Dan Zarrella @DanZarrella


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