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Free 2-hour Hangout with Mari Smith: February 24th, 2014 http://bit.ly/sps14webinar Welcome! Hashtag: #sps14 Q&A: how to ask questions: Facebook Comments Google+ (or YouTube)

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Free 2-hour Hangout with Mari Smith: February 24th, 2014 http://bit.ly/sps14webinar Welcome! Hashtag: #sps14 Q&A: how to ask questions: Facebook Comments Google+ (or YouTube) 1


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Overview The new social landscape Social media overwhelm Data overload Solutions! 3-Step System Facebook marketing challenges Facebook vanity metrics vs. ROI Hiring Community Managers Instagram Twitter growth tactics 2


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The new social landscape Cannot silo Facebook 2014 = integration, multiple channels Facebook is pay-to-play You need a solid FOUNDATION …and a solid PLAN! 3


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4 See: http://bit.ly/mktg_landscape


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Social Media OVERWHELM


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Data Overload “90% of data in the world today has been created within the last two years.” Source: IBM


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Your BIGGEST Social Media CHALLENGE?


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TIME!


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Solution:


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In stillness, I find my true self. ~Deepak Chopra


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Entrepreneurship… “Entrepreneurship done right is not about building a successful company, it’s about building a successful life.” ~Jonathan Fields See: http://bit.ly/jonathan_post 11


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Prize drawing! Signed book by Mari! 12


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3-Step System: CONTENT Create + curate ENGAGEMENT CONVERSION 16


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Content Curation Tools ContentGems.com Spundge.com AllTop.com Scoop.it Paper.li Feedly.com 17


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Facebook “Fraud?” Facebook ad failure = USER error, not Facebook error 18


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Facebook Ad Relevancy “Last quarter I talked about our efforts to grow our business through improving the quality of our ads rather than just increasing the quantity. Our goal is to reach a point where the ads are as relevant and timely as the content your friends share with you.” ~Mark Zuckerberg Source: http://bit.ly/1h47fzO 19


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Biggest Facebook marketing challenge? ? Reaching more of the fans you have (organically). ? Growing a larger fanbase (more likes) of targeted, quality prospects. ? Understanding and optimizing the variety of Facebook ad options, including retargeting. ? Getting better results from the Facebook ads you are placing (including promoted posts). ? Consistently coming up with content that your fans love. ? Finding the sweet spot of post frequency so you can stay in the News Feed... but without annoying your fans. ? Sparking better engagement on your posts (more LCS: likes, comments, shares). ? Driving fans/visitors to your website. ? Effective ways of capturing email addresses of your fans. ? Understanding your metrics (Insights) so you can adjust your strategy. ? Making better use of the Offers feature. ? Allocating resources to help build community and respond to fan questions/comments promptly. ? Integrating Facebook marketing with other platforms and social media activity. ? Keeping on top of the constant changes on Facebook. ? Other - please state. 20


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Facebook Likes + PTAT Vanity metrics! …unless you can connect directly to ROI? 21


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Get Relevant Fans “The number of Facebook fans you have, in and of itself, means very little. But make no mistake: The number of relevant Facebook fans who care about your brand means everything.” ~Jon Loomer 22


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Suggested Facebook goals/metrics more traffic to your website growth in email subscribers SEO – higher appearance on SERPs (search engine results pages) increase in click through rate increase in conversion rate to paying clients increase in revenue improved customer satisfaction increase in brand sentiment better ad performance improved ROI on social media time and money invested increase in word of mouth referrals increase in high-star reviews more foot traffic into your store 23


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Prize drawing! Signed book by Mari! 24


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Example Facebook Pages! Sir Richard Branson Fiona Childs Dr. Wayne Dyer Chalene Johnson Your page here? _______________ 25


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Engagement Online community manager One of the ABSOLUTE BEST investments! 26


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Socially Devoted “The current industry benchmark allows for a response time of around 19.2 hours, which is an improvement compared to Q1’s response time, which was more than 22 hours. We advise brands to try to respond within 30 minutes. Depending on the nature of your service, you may want to consider 24/7 support.” ~Jan Rezab, CEO SocialBakers.com 27


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7 Criteria for Hiring Online Community Managers Resourceful Omniscient Objective Unconventional Poised Proactive Generous See: http://bit.ly/7criteria_ocm 28


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~Maya Angelou I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.


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Conversion “Jab, Jab, Jab, Right Hook” 30


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Ask for the sale! “If I was to buy everything you offer – how much would it cost me and what would I get for my money?” ~Mari Smith 31


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Prize drawing! Signed book by Mari! 32


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Instagram Marketing! Rock Stars on Instagram: @fitmencook @chalenejohnson @melissamade @yoga_girl @kyrenian @natgeo 33


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Twitter Growth Tactics ManageFlitter.com ROCKS! 34


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Social Profit System – summary: Clarity on your vision & goals Systems, team, resources/budget Content (create + curate) Consistent, quality, relevant, timely. Test. Test. Test! Engagement Rock star community manager(s)! Conversion Give, give, give – ask. It’s okay to ask for the sale! 35


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8-week online training course In-depth online marketing Get solid, measurable social media results Plus, be a part of Mari’s new Facebook Page www.MasterclassWithMari.com


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WIN a Social Media Makeover! First 101 orders: 3 winners drawn at random. www.MasterclassWithMari.com


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“The very best thing you can do for the whole world is to make the most of yourself.” ~Wallace Wattles 38


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”How wonderful it is that nobody need wait a single moment to improve the world.” ~Anne Frank 39


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