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WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU

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WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA


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#SMDATA


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#SMDATA


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WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA


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The Collaborative Economy: Insights from Social Media Jeremiah Owyang @jowyang


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@JOWYANG


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@JOWYANG


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@JOWYANG


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@JOWYANG


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@JOWYANG


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@JOWYANG


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WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA


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WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA


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Charity Donations and Active Social Media Users Topline Insights from Vision Critical Research SXSW – March, 2014 Beth Kanter, Author, Trainer, and Blogger


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What if your data set combined survey data about donation habits with actual social media usage?


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Does more social media use equal more donations?


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Flickr Photo by tedski Charity Slacktivists


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Actionable Takeaways from Research


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Slack off of slacktivism – active social media users are valuable Social channels can be an effective on-ramp for NEW donors, especially more active social media users, but find ways to keep connected If you aren’t urging your donors to post about your charity when they donate or encourage them to fundraise on your behalf, you are missing a huge opportunity.


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WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA


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