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Why It Pays to Be #Likeable. How to grow your small business in the 21st century.

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Why It Pays to Be #Likeable. How to grow your small business in the 21st century. PRESENTED BY Dave Kerpen CEO and Founder Likeable Local Dave@likeable.com #likeablewebinar


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OUR STORY #likeablewebinar


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Social Media 101 #likeablewebinar


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1.3 billion monthly active Facebook users 1 Facebook Fan are the fastest growing demographic on social networks 45-54 year olds Reaches 200 word of mouth recommendations 84% of global consumers believe recommendations from friends and family are the most trustworthy sources of information about products #likeablewebinar


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THE NEW WORD OF MOUTH #likeablewebinar


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The average Facebook user has a network of about 200 PEOPLE. #likeablewebinar


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1 Like = 200 RECOMMENDATIONS. #likeablewebinar


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100 Page Likes x 200 Connections = 20,000 PEOPLE. #likeablewebinar


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THE NEW WAY TO BE FOUND #likeablewebinar


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WHAT SOCIAL MEDIA WILL DO. #likeablewebinar


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Social Media Will ALLOW YOU TO EASILY REACH NEW CLIENTS. #likeablewebinar


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Social Media Will HELP YOUR BUSINESS STAY TOP OF MIND WITH CURRENT CLIENTS. #likeablewebinar


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Social Media Will HELP BUILD LASTING RELATIONSHIPS WITH ALL CLIENTS. #likeablewebinar


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WHAT SOCIAL MEDIA WON’T DO. #likeablewebinar


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SOCIAL MEDIA WON’T BE FREE. #likeablewebinar


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SOCIAL MEDIA WON’T BRING YOU INSTANT RESULTS. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 #likeablewebinar


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SOCIAL MEDIA WON’T MAKE UP FOR AN UNLIKEABLE BUSINESS. #likeablewebinar


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HOW TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS IN 10 EASY STEPS #likeablewebinar


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1. GET STARTED #likeablewebinar


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2. PERSONALIZE YOUR PAGES #likeablewebinar


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3. GET CURRENT CLIENTS TO “LIKE” YOU #likeablewebinar


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4. ADVERTISE TO FRIENDS OF CURRENT CLIENTS Social context is everything


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4. ADVERTISE TO FRIENDS OF CURRENT CLIENTS Targeting is everything, too #likeablewebinar


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5. USE CONTENT TO ENGAGE CLIENTS #likeablewebinar


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6. PROVIDE VALUE WITH EDUCATION


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7. CONNECT BY ENTERTAINING #likeablewebinar


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8. CREATE INCENTIVES #likeablewebinar


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9.ENGAGE FANS WITH PROMOTIONS Promotions Contests Sweepstakes Giveaways #likeablewebinar


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10. ACQUIRE NEW CLIENTS #likeablewebinar


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HOW CAN LIKEABLE HELP? #likeablewebinar


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OFFLINE MARKETING SUPPORT #likeablewebinar


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HYPER-TARGETED ADVERTISING #likeablewebinar


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CONTENT SCHEDULED AND MANAGED FOR YOU #likeablewebinar


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REFER A FRIEND FB APP AND MOBILE FRIENDLY WEBSITES #likeablewebinar


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LIKEABLE TRAINING AND EDUCATION Instructional Webinars 24/7 Customer Service Staff Training #likeablewebinar


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CASE STUDY Dr. Andrew Dine's Facebook page STARTED WITH 58 LIKES NOW IT HAS 1,056 LIKES In 1 year 1,820% INCREASE #likeablewebinar


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WANT TO LEARN MORE? Schedule a FREE consultation with us in the next 24 hours! E-mail learnmore@likeablelocal.com or call 212-359-4347! Use secret code “WEBINAR18” for a FREE MONTH! #likeablewebinar


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STORYTELLIT A FREE social media management tool Mad Libs style Ideas Trending Articles Resonating pictures Download today at storytellit.com #likeablewebinar


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THANK YOU / GRAND PRIZE! CONTACT Dave Kerpen EMAIL Dave@likeable.com TWITTER @davekerpen PHONE 212-359-4355 QUESTIONS? #likeablewebinar


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Sign up for our Next webinar! Facebook’s Pay To Play & What It Means For You. #likeablewebinar bit.ly/paytoplaywebinar


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