Be Networked, Use Measurement, and Learn from Your Data Beth Kanter, Master Trainer, Author, and Blogger GMN March, 2014

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Be Networked, Use Measurement, and Learn from Your Data Beth Kanter, Master Trainer, Author, and Blogger GMN March, 2014

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Beth Kanter: Master Trainer, Author, and Blogger @kanter

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Beth 160,048 Conan 125,865

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Broadband Mobile Social Networks 3 Digital Revolutions NGO Photography

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If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”

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Maturity of Practice: Network Nonprofits Linking Social with Results and Networks Pilot: Focus one campaign or channel Incremental Capacity Ladder of Engagement Content Strategy Best Practices Some measurement and learning in all above Communications Strategy Development Culture Change Network Building Many champions & Influencers Multi-Channel Engagement, Content, and Measurement Reflection and Continuous Improvement

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Share Pair Where is your foundation now? What do you need to do to move forward?

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Maturity of Practice: Crawl-Walk-Run-Fly 1 2 3 4

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A Networked Mindset: A Leadership Style Leadership through active social participation Listening and cultivating organizational and professional networks to achieve the impact Sharing control of decision-making Communicating through a network model, rather than a broadcast model Openness, transparency, decentralized decision-making, and collective action. Being Data Informed, learning from failure

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The Social CEO: In Service of Strategy

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Civil Society Engagement Around Policy Issues

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Authenticity Open and accessible to the world and building relationships Making interests, hobbies, passions visible creates authenticity

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I have work to do! Can finally tweet about our programs from my personal account! SOCIAL MEDIA IS PART OF EVERYONE’S JOB!

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@rdearborn works for UpWell and she LOVES sharks. Leverage Staff Personal Passion In Service of Mission

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How social is your organization’s culture? What are some of your challenges?

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The Data Informed Nonprofit

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Data-Informed Culture: It starts from the top! Do Something.org

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Tear down those silos and walls around data … More time think about that the data, then collect it

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140,000 120,000 100,000 80,000 60,000 40,000 20,000

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140,000 120,000 100,000 80,000 60,000 40,000 20,000

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One Metric That Matters: Increase Shark Conservation Conversation

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Social Media Data and Policy Research

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Nonprofit Social Media Measurement Practice

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Go Beyond Just Counting

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Measurement Discipline: But Start Small

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Pick The Right Data Point(s) To Track Outcomes

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Data Literacy: Collect, Clean, Analyze, Visualize, Apply

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Pick the Right Tool To Get the Right Data

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Step 7 – Analyze Results Joyful Funerals Metrics Mondays Reflection and Improvement: Learning from Data

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Lead with a Networked Mindset Different stages of maturity, requires incremental steps to improve organizational practice Data informed culture starts at the top and embraces experiments with data Data literacy - working with experts and improving organizational skills Go beyond counting your data, learn from it Summary

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Thank you! www.bethkanter.org www.facebook.com/beth.kanter.blog @kanter on Twitter