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BLOGS + SOCIAL MEDIA MARKETING
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Tasos Veliadis - socialab - ???????? ?????????
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TASOS VELIADIS
PARTNER – BU DIRECTOR SOCIALAB
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SO YOU HAVE A BLOG!
YOUPI!!
MY MOM HAS A BLOG!!
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BUT THERE ARE TWO PROBLEMS!
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WE WANT NEW READERS IN OUR BLOG!
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WE DON’T KNOW HOW TO ATTRACT THEM
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SO IT’S TIME TO USE SOCIAL MEDIA!
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FACEBOOK
TWITTER
YOUTUBE
BLOGS
INSTAGRAM
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LET’S START FROM THE BEGINNING
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FACEBOOK
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FACEBOOK STATS
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FACEBOOK FEATURES
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FACEBOOK PAGES
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FACEBOOK PAGES
HOW TO CREATE A PAGE
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FACEBOOK PAGES
HOW TO CREATE A PAGE
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FACEBOOK PAGES
HOW TO CREATE A PAGE
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FACEBOOK PAGES
HOW TO CREATE A PAGE
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FACEBOOK PAGES
ADMIN PANEL
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FACEBOOK PAGES
Facebook.com/psifiakesgeitonies
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FACEBOOK PAGES
Facebook.com/lifemade.gr
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FACEBOOK PAGES
CONTENT STRATEGY
MAGNETIC CONTENT
USEFUL
CONTENT
LINKS
SOCIAL
CONTENT
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FACEBOOK PAGES
CONTENT STRATEGY EXAMPLES
LINKS
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FACEBOOK PAGES
CONTENT STRATEGY EXAMPLES
MAGNETIC CONTENT
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FACEBOOK PAGES
CONTENT STRATEGY EXAMPLES
USEFUL
CONTENT
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FACEBOOK PAGES
CONTENT STRATEGY EXAMPLES
SOCIAL
CONTENT
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FACEBOOK PAGES
CONTENT STRATEGY TIPS
Brevity (up to 250 characters)
Frequency
Posting time
Posts with videos and photos
Fun tone, creative, with character
Relevance content
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FACEBOOK PAGES
CONTENT STRATEGY TIPS
Brevity (up to 250 characters)
Frequency
Posting time
Posts with videos and photos
Fun tone, creative, with character
Relevance content
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FACEBOOK PAGES
CONTENT STRATEGY TIPS
Seasonal content
Prizes
Ask for interaction
Include Call To Action
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FACEBOOK ACTIVATIONS
PROMOS
CONTESTS
PRIZES
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FACEBOOK ACTIVATIONS
Fans often like to enter promotions
Must be used with page applications
Must be used with canvas applications features
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FACEBOOK ACTIVATIONS
Facebook Activation Example
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FACEBOOK ADS
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FACEBOOK ADS
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FACEBOOK ADS
TYPES
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FACEBOOK ADS
TYPES
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FACEBOOK ADS
CREATE ADS ON FACEBOOK
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FACEBOOK ADS
CHOOSE A TYPE
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FACEBOOK ADS
PAGE LIKE ADS
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FACEBOOK ADS
ADS CHARACTERISTICS
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FACEBOOK ADS
ADS CHARACTERISTICS
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FACEBOOK ADS
ADS BUDGET
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TWITTER
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TWITTER STATS
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TWITTER
SIGN UP
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TWITTER
BASIC INFOS
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TWITTER
BASIC INFOS
Use Twitter to attract Influencers
Participate to conversations with other users
Create posts for Twitter and don’t repost from Facebook.
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YOUTUBE
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YOUTUBE STATS
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YOUTUBE
Create videos for your blog to attract new readers. Unique videos are the best way to attract new visitors from Youtube.
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YOUTUBE
HOW TO CREATE A CHANNEL
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YOUTUBE
HOW TO CREATE A CHANNEL
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YOUTUBE
HOW TO CREATE A CHANNEL
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YOUTUBE
HOW TO CREATE A CHANNEL
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YOUTUBE
HOW TO CREATE A CHANNEL
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YOUTUBE
HOW TO CREATE A CHANNEL
Title
Description
Tags
Lanes, Facebook campmaign, case study video
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YOUTUBE
EXAMPLES
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YOUTUBE
TIPS AND TRICKS
Create a video with good content. Funny videos or videos with attitude are more likely to gain more views, because users will share them to other social networks. Before you submit it, ask yourself: is this something I would share? If the answer is yes, go ahead and upload it!
video, share it with friends and ask them to do the same.
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YOUTUBE
TIPS AND TRICKS
The video should be short, 1-2 minutes max. Internet users will not usually waste 10 minutes to watch a video. Also, make sure you grab their attention from the first 10-20 seconds.
Ok, the video is online! Time for the viral tasks. As I always like to say, every viral campaign begins from the maker. If you are proud of your
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YOUTUBE
TIPS AND TRICKS
Make your video autoplay. Do not expect users to press “play” when they land to your channel.
Change the thumbnail which is automatically set from Youtube with a more attractive image from your video.
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YOUTUBE
TIPS AND TRICKS
Select carefully the tags under your video. Do not use generic words, such as funny, flashmob, viral, because you don’t stand a chance ;) Try more specific tags, relevant to your content.
Youtube allows you to video-respond to other videos. Look for videos with similar content and a significant number of views, and video-respond to them.
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YOUTUBE
TIPS AND TRICKS
Start a conversation in the comments section. Users that will respond to it, will often come back to the video to see what others have responded to their comments.
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YOUTUBE
TIPS AND TRICKS
More websites = more views. Start the link-building. Having uploaded a video does not necessarily mean that you will become famous. Look for websites that can publish your video and send it to them.
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YOUTUBE
TIPS AND TRICKS
Try cooperating with other bloggers. Send your video to blogs with similar content, along with a nice story, and ask them to publish it.
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INSTAGRAM
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INSTAGRAM
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GOOGLE+
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GOOGLE+ STATS
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PINTEREST
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OTHER BLOGS
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OTHER BLOGS
Create content for other blogs.
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PHOTO SOURCES
http://epilepsyu.com/
http://www.thebabyplanners.co.uk/
http://imagesci.com/
http://blindgossip.com/
http://shutterstock.com/
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THANK YOU!!
@tasosveliadis
Facebook.com/tasosvel
