'

BLOGS + SOCIAL MEDIA MARKETING =

Понравилась презентация – покажи это...





Слайд 0

BLOGS + SOCIAL MEDIA MARKETING = Tasos Veliadis - socialab - ???????? ?????????


Слайд 1

TASOS VELIADIS PARTNER – BU DIRECTOR SOCIALAB


Слайд 2

SO YOU HAVE A BLOG! YOUPI!! MY MOM HAS A BLOG!!


Слайд 3

BUT THERE ARE TWO PROBLEMS!


Слайд 4

WE WANT NEW READERS IN OUR BLOG!


Слайд 5

WE DON’T KNOW HOW TO ATTRACT THEM


Слайд 6

SO IT’S TIME TO USE SOCIAL MEDIA!


Слайд 7

FACEBOOK TWITTER YOUTUBE BLOGS INSTAGRAM


Слайд 8

LET’S START FROM THE BEGINNING


Слайд 9

FACEBOOK


Слайд 10

FACEBOOK STATS


Слайд 11

FACEBOOK FEATURES


Слайд 12

FACEBOOK PAGES


Слайд 13

FACEBOOK PAGES HOW TO CREATE A PAGE


Слайд 14

FACEBOOK PAGES HOW TO CREATE A PAGE


Слайд 15

FACEBOOK PAGES HOW TO CREATE A PAGE


Слайд 16

FACEBOOK PAGES HOW TO CREATE A PAGE


Слайд 17

FACEBOOK PAGES ADMIN PANEL


Слайд 18

FACEBOOK PAGES Facebook.com/psifiakesgeitonies


Слайд 19

FACEBOOK PAGES Facebook.com/lifemade.gr


Слайд 20

FACEBOOK PAGES CONTENT STRATEGY MAGNETIC CONTENT USEFUL CONTENT LINKS SOCIAL CONTENT


Слайд 21

FACEBOOK PAGES CONTENT STRATEGY EXAMPLES LINKS


Слайд 22

FACEBOOK PAGES CONTENT STRATEGY EXAMPLES MAGNETIC CONTENT


Слайд 23

FACEBOOK PAGES CONTENT STRATEGY EXAMPLES USEFUL CONTENT


Слайд 24

FACEBOOK PAGES CONTENT STRATEGY EXAMPLES SOCIAL CONTENT


Слайд 25

FACEBOOK PAGES CONTENT STRATEGY TIPS Brevity (up to 250 characters) Frequency Posting time Posts with videos and photos Fun tone, creative, with character Relevance content


Слайд 26

FACEBOOK PAGES CONTENT STRATEGY TIPS Brevity (up to 250 characters) Frequency Posting time Posts with videos and photos Fun tone, creative, with character Relevance content


Слайд 27

FACEBOOK PAGES CONTENT STRATEGY TIPS Seasonal content Prizes Ask for interaction Include Call To Action


Слайд 28

FACEBOOK ACTIVATIONS PROMOS CONTESTS PRIZES


Слайд 29

FACEBOOK ACTIVATIONS Fans often like to enter promotions Must be used with page applications Must be used with canvas applications features


Слайд 30

FACEBOOK ACTIVATIONS Facebook Activation Example


Слайд 31

FACEBOOK ADS


Слайд 32

FACEBOOK ADS


Слайд 33

FACEBOOK ADS TYPES


Слайд 34

FACEBOOK ADS TYPES


Слайд 35

FACEBOOK ADS CREATE ADS ON FACEBOOK


Слайд 36

FACEBOOK ADS CHOOSE A TYPE


Слайд 37

FACEBOOK ADS PAGE LIKE ADS


Слайд 38

FACEBOOK ADS ADS CHARACTERISTICS


Слайд 39

FACEBOOK ADS ADS CHARACTERISTICS


Слайд 40

FACEBOOK ADS ADS BUDGET


Слайд 41

TWITTER


Слайд 42

TWITTER STATS


Слайд 43

TWITTER SIGN UP


Слайд 44

TWITTER BASIC INFOS


Слайд 45

TWITTER BASIC INFOS Use Twitter to attract Influencers Participate to conversations with other users Create posts for Twitter and don’t repost from Facebook.


Слайд 46

YOUTUBE


Слайд 47

YOUTUBE STATS


Слайд 48

YOUTUBE Create videos for your blog to attract new readers. Unique videos are the best way to attract new visitors from Youtube.


Слайд 49

YOUTUBE HOW TO CREATE A CHANNEL


Слайд 50

YOUTUBE HOW TO CREATE A CHANNEL


Слайд 51

YOUTUBE HOW TO CREATE A CHANNEL


Слайд 52

YOUTUBE HOW TO CREATE A CHANNEL


Слайд 53

YOUTUBE HOW TO CREATE A CHANNEL


Слайд 54

YOUTUBE HOW TO CREATE A CHANNEL Title Description Tags Lanes, Facebook campmaign, case study video


Слайд 55

YOUTUBE EXAMPLES


Слайд 56

YOUTUBE TIPS AND TRICKS Create a video with good content. Funny videos or videos with attitude are more likely to gain more views, because users will share them to other social networks. Before you submit it, ask yourself: is this something I would share? If the answer is yes, go ahead and upload it! video, share it with friends and ask them to do the same.


Слайд 57

YOUTUBE TIPS AND TRICKS The video should be short, 1-2 minutes max. Internet users will not usually waste 10 minutes to watch a video. Also, make sure you grab their attention from the first 10-20 seconds. Ok, the video is online! Time for the viral tasks. As I always like to say, every viral campaign begins from the maker. If you are proud of your


Слайд 58

YOUTUBE TIPS AND TRICKS Make your video autoplay. Do not expect users to press “play” when they land to your channel. Change the thumbnail which is automatically set from Youtube with a more attractive image from your video.


Слайд 59

YOUTUBE TIPS AND TRICKS Select carefully the tags under your video. Do not use generic words, such as funny, flashmob, viral, because you don’t stand a chance ;) Try more specific tags, relevant to your content. Youtube allows you to video-respond to other videos. Look for videos with similar content and a significant number of views, and video-respond to them.


Слайд 60

YOUTUBE TIPS AND TRICKS Start a conversation in the comments section. Users that will respond to it, will often come back to the video to see what others have responded to their comments.


Слайд 61

YOUTUBE TIPS AND TRICKS More websites = more views. Start the link-building. Having uploaded a video does not necessarily mean that you will become famous. Look for websites that can publish your video and send it to them.


Слайд 62

YOUTUBE TIPS AND TRICKS Try cooperating with other bloggers. Send your video to blogs with similar content, along with a nice story, and ask them to publish it.


Слайд 63

INSTAGRAM


Слайд 64

INSTAGRAM


Слайд 65

GOOGLE+


Слайд 66

GOOGLE+ STATS


Слайд 67

PINTEREST


Слайд 68

OTHER BLOGS


Слайд 69

OTHER BLOGS Create content for other blogs.


Слайд 70

PHOTO SOURCES http://epilepsyu.com/ http://www.thebabyplanners.co.uk/ http://imagesci.com/ http://blindgossip.com/ http://shutterstock.com/


Слайд 71

THANK YOU!! @tasosveliadis Facebook.com/tasosvel


×

HTML:





Ссылка: