Fail Yourself Fitter

If you like this presentation – show it...

Slide 0

Fail Yourself Fitter Dan Slee comms2point0. https://flic.kr/p/6Z83fp

Slide 1

Fail Yourself Fitter Dan Slee comms2point0. https://flic.kr/p/6Z83fp Fail Yourself Fitter: How Epic Comms Fails Can Be a Path to Success

Slide 2

Let’s climb success mountain Creative Commons By Adha65

Slide 3

You will fail. You will fail

Slide 4

You will fail. Failure is good.

Slide 5

Slide 6

Slide 7

The Mount Everest of fails.

Slide 8

Slide 9


Slide 10

The K2 of fails

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Failure isn’t bad. Not learning the lesson is.

Slide 17

Fail forward.

Slide 18


Slide 19

Slide 20

Slide 21

Be like a rock climber with failure. Learn.

Slide 22

Slide 23

LESSON: don’t make half a billion pounds of profit then put prices up ?120 and then have a Twitter Q&A

Slide 24

My biggest fail.

Slide 25

Slide 26


Slide 27


Slide 28


Slide 29

. LESSON: change the password, use a different platform for work and personal…

Slide 30

Slide 31

Slide 32

Slide 33

LESSON: make a mistake, learn from it, move on…

Slide 34

It isn’t just digital fails.

Slide 35

If you just send out stuff you are failing…

Slide 36

If you aren’t thinking about strategy you’re failing…

Slide 37

If you do not have time to experiment you are failing…

Slide 38

If you have a team that isn’t as comfortable with digital than traditional you are failing

Slide 39

If you aren’t making friends with channel shift and customer services you are failing

Slide 40

Take-homes: Fail forward. Be more like a rock climber.

Slide 41

A short clip to round things off. Google and failure or a dancing man? http://www.bbc.co.uk/news/technology-25880738 or http://youtu.be/fW8amMCVAJQ

Slide 42

Thank you! Dan Slee Comms2point0 dan@comms2point0.co.uk @danslee @comms2point0