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# Social Media Breakfast

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# Social Media Breakfast


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# We build brands people want to work for.


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Social on social media? Trends in HR Channels Key points Social needs? Q&A # Topics


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# Social on social media?


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# Employer Branding Connected Candidates Engaged Employees Awareness & Recognition Employer Brand Story


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# Long-term relationship


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# Engagement


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# Traffic


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# More candidates


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# Who am I? @Ransbottyn


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# Trends in HR


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1. E-Volution


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2. Budget growth


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3. Referral


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4. Conversation Management


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5. Content Marketing


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6. Direct Messaging


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7. Google+


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# Channels


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# Socialnomics http://www.youtube.com/watch?v=zxpa4dNVd3c


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# Facebook


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http://www.medialaan.be/actualiteit/sociale-media/indruk-maken-op-je-dochter-doe-je-zo.html # Facebook Tips


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# Facebook Advertising


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# Facebook Applications


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# Twitter


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# Twitter Tips


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# Twitter Tips


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# Twitter Tools


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# LinkedIn


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# LinkedIn Tips


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# Company Career Page & Jobslots


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# LinkedIn Advertising


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# Jobpostings & Jobslots


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# Inmail


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# Unknowns…


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# 10 Key points


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# Determine your Employer Brand DNA & Story


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Dominos Pizza: the story https://www.youtube.com/watch?v=OhBmWxQpedI # Determine your Employer Brand DNA & Story


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Knowledge # Choose the right social media platform Experience


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# Turn your employees into ambassadors


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# Create a content plan


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# Create a content plan


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# Interaction is most important ROI


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# Monitor & measure


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# See comments as an opportunity


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# Integrate with your website


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# Make it your culture


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# 10 Start today


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# Social needs?


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# Step by step Set up pages Internal launch Monitoring & reporting Content meetings en -plan Internal & external campaigns Strategy, DNA & policy 1 2 3 4 5


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# Our services


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# Q & A https://www.youtube.com/watch?v=xZY5b85KoOU


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# Thank you & Stay in touch Leen Martens Account Director Universal Communication + 32 474 98 02 58 leen.martens@uc.be www.uc.be #ucww @leenmartens1


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