'

Digital Strategy @JimRosenberg Division of Communications, New York

Понравилась презентация – покажи это...





Слайд 0

1 Digital Strategy @JimRosenberg Division of Communications, New York Digital Strategy Partnerships


Слайд 1

Which of these tools will you use at work today? Our goal: Make digital media a tool to help core work – demystify social media, have it be just like any other utility. @jimrosenberg


Слайд 2

Digital Strategy Directions for 2014 - 2017 Refreshed content strategy: inform and engage with images, sound, and words Research, knowledge, data Facilitate global targets for fundraising Enhance global digital capability & storytelling Global blog & social media guidelines New unicef.org @jimrosenberg


Слайд 3

Digital Strategy in 71 words Social media is your embassy; a good website is your home country. Steady, consistent content is essential to engagement. Owned content > Facebook’s algorithms. The big picture is comprised of many, many details. The perfect tweet or flawless video takes time, effort, and money. People are your greatest asset – your own colleagues, as well as the people you serve. “People want to be a part of something bigger than themselves.” #H2H by @BryanKramer If your clients sense you’re open and engaged, they’ll be that way, too. Same goes for your staff. @jimrosenberg


Слайд 4

Digital Strategy Create once, publish everywhere (COPE) @jimrosenberg


Слайд 5

Digital Strategy Meet people where they are, in their language Multilingual Mobile/mulitplatform Visual @jimrosenberg


Слайд 6

Digital Strategy Mobile, simpler, visual, targeted


Слайд 7

Digital Strategy Expert voices and views via blogging, live chats


Слайд 8

Digital Strategy Expert voices and views via blogging, live chats


Слайд 9

Digital Strategy Staff have a story, too 10


Слайд 10

Digital Strategy Knowledge and data across platforms @jimrosenberg


Слайд 11

Digital Strategy Visual storytelling


Слайд 12

Digital Strategy Co-creating and engagement Voice and personal narrative


Слайд 13

Digital Strategy Co-creating and engagement


Слайд 14

Digital Strategy Partnerships @jimrosenberg


Слайд 15

Digital Strategy People + Content Have a conversation, not a campaign. Global frame, local action. Take a global message that national markets/teams can adapt. Messages and calls to action should be easily tailored and localized by language, country. Have one integrated editorial calendar. Media, marketing, web, social, offline, visuals. Team: balance all-rounders with deep expertise. Do fewer things better. Find the storyteller in the elevator. @jimrosenberg


Слайд 16

17 Thank you! @jimrosenberg


×

HTML:





Ссылка: