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Transforming Your Newsletter Content for Social Media
20 years communications experience 6 years social media experience Manages facebook.com/rotary, @rotary, LinkedIN Antoinette TuscanoCommunications senior supervisor at Rotary
Telling your story across channels
Creating content isn’t enough for people to find it. Saves time. It lowers costs of content creation and increases efficiency. Benefits of using newsletter content
1 newsletter article = 5 social media posts
Rotary Facebook post
Photo gallery from www.rotary.org
Set to automatic
Help your readers reuse your content
80 percent of your content should be relevant content for your readers. Your readers are an audience of potential members or those who are interested in your club’s activities. Who matters? Your readers.
Making the most of images
Ellissa Nolan, marketing and digital manager for Rotary Down Under 20 years experience working in media, arts, entertainment, advertising and education industries across national and global contexts.
Balancing act Local & global communities Humanitarian fundraisers Who we are Who we help
Creative + digital + storytelling process
What is the event for? Who will be attending (Official dignitaries, community and sponsors) Who is taking photographs? Why are you taking photographs? Internal distribution E-Newsletter (internal/external) ? Website ? Social Media ? Can you source better photos of the beneficiaries? Know the reason you are taking photographs
Anything out of focus Any photograph of anyone eating The backs of people People not looking like they are enjoying having their photograph taken Pictures that don’t make sense to someone not at the event Bad backgrounds Throw away
Up close – happy to have photo – know they are being photographed – nice background
ADD + SEARCH FOR: Rotary Members Community members Local politicians Local businesses Other community organisation pages Other Rotary clubs and members Growing your online networks – how to reach beyond your own members
Membership development Fast sharing & communicating + Fundraising in times of crisis Growing online communities is important
Images are a window pane to our world – our communities – our travels – our partners
Getting results with Infographics – Create some / Share some Highly shareable content Information + graphic
Making your social channels beautiful
What does a beneficiary look like – Wrapped with Love Hashtags – why use them? To be visible for people searching by topics #wrappedwithlove #knitting #socialgood #rotary
Be funky – with Facebook Cover images – mix members + beneficiaries + community
You don’t need Photoshop to be a professional! www.befunky.com Free Drag and drop images Crop and Edit Design layout templates Easy export Upload to e-newsletters, website and social media
TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS Questions?