Transforming Your Newsletter Content for Social Media

Понравилась презентация – покажи это...

Слайд 0

Transforming Your Newsletter Content for Social Media

Слайд 1

20 years communications experience 6 years social media experience Manages facebook.com/rotary, @rotary, LinkedIN Antoinette Tuscano Communications senior supervisor at Rotary

Слайд 2

Telling your story across channels

Слайд 3

Creating content isn’t enough for people to find it. Saves time. It lowers costs of content creation and increases efficiency. Benefits of using newsletter content

Слайд 4

1 newsletter article = 5 social media posts

Слайд 5

Rotary Facebook post

Слайд 6

Photo gallery from www.rotary.org

Слайд 7

From @rotary

Слайд 8

Set to automatic

Слайд 9

In WordPress

Слайд 10

Help your readers reuse your content

Слайд 11

80 percent of your content should be relevant content for your readers. Your readers are an audience of potential members or those who are interested in your club’s activities. Who matters? Your readers.

Слайд 12

Making the most of images

Слайд 13

Ellissa Nolan, marketing and digital manager for Rotary Down Under 20 years experience working in media, arts, entertainment, advertising and education industries across national and global contexts. 

Слайд 14

Balancing act Local & global communities Humanitarian fundraisers Who we are Who we help

Слайд 15

Creative + digital + storytelling process

Слайд 16

What is the event for? Who will be attending (Official dignitaries, community and sponsors) Who is taking photographs? Why are you taking photographs? Internal distribution E-Newsletter (internal/external) ? Website ? Social Media ? Can you source better photos of the beneficiaries? Know the reason you are taking photographs

Слайд 17

Anything out of focus Any photograph of anyone eating The backs of people People not looking like they are enjoying having their photograph taken Pictures that don’t make sense to someone not at the event Bad backgrounds Throw away

Слайд 18

Up close – happy to have photo – know they are being photographed – nice background

Слайд 19

ADD + SEARCH FOR: Rotary Members Community members Local politicians Local businesses Other community organisation pages Other Rotary clubs and members Growing your online networks – how to reach beyond your own members

Слайд 20

Membership development Fast sharing & communicating + Fundraising in times of crisis Growing online communities is important

Слайд 21

Images are a window pane to our world – our communities – our travels – our partners

Слайд 22

Getting results with Infographics – Create some / Share some Highly shareable content Information + graphic

Слайд 23

Making your social channels beautiful

Слайд 24

What does a beneficiary look like – Wrapped with Love Hashtags – why use them? To be visible for people searching by topics #wrappedwithlove #knitting #socialgood #rotary

Слайд 25

Be funky – with Facebook Cover images – mix members + beneficiaries + community

Слайд 26

You don’t need Photoshop to be a professional! www.befunky.com Free Drag and drop images Crop and Edit Design layout templates Easy export Upload to e-newsletters, website and social media

Слайд 27