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Three Things You Should Absolutely Be Doing In Your Social Media Marketing June 2014 www.rallyverse.com @rallyverse

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Three Things You Should Absolutely Be Doing In Your Social Media Marketing June 2014 www.rallyverse.com @rallyverse


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You know you’ve been at this whole social media thing a while when…


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…You realize that social media marketing can no longer be reasonably described as “new.”


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We’ve all been doing it for multiple years, on multiple networks, with multiple tools.


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But that doesn’t mean that you don’t need a few tips and tricks.


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Since you’re a pro, we won’t call these basics. Just think of it as things you should be doing.


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1 You Should Be Reposting Your Content


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A world where you only shared a single piece of content once would be a very dull place.


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Social streams move quickly. Users are in and out of contact. And content isn’t only relevant to conversations once.


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And if you’ll only see performance and engagement the first time you post something, think again. If it’s not time-based, you will likely see no degradation in engagement rates over time (at least none of our customers do). So post it again. And again.


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Enterprise Curation: I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours. How We Do It: ?Daily Review of Owned/ Evergreen Content Sources


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2 You Should Be Using Tracking Codes In Your Social Posts


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Cross-channel media attribution analytics aren’t new. But they’re still pretty uncommon in social marketing.


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And the challenges of mobile and app usage for social means your default site analytics tool won’t always know the source of your traffic.


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Which means you need to be adding tracking codes to every link you publish. That means ad server click redirects and UTM parameters (or the non-Google Analytics equivalent) at the very least.


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Enterprise Curation: I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours. How We Do It: ?Easy ways to add tags and trackers to every link in Settings.


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3 You Should Be Promoting Your Best-Performing Posts


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In a world of declining organic reach and crowded feeds, pairing your owned content with paid promotion will get you the reach you need.


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But how do you know which posts to promote to your community?


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You need to carefully measure the performance of every post, and amplify the top performers (that are still relevant to your community) in paid channels.


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Enterprise Curation: I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours. How We Do It: ?Constantly updated list (with API) of your Top 5 Posts.


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Enterprise Curation: I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours. Are you already doing each of these things? Do you wish you were?


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Don’t worry: Rallyverse can help ?.


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Thank You info@rallyverse.com @rallyverse


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