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3 Social Media Trends You Must Watch in 2014
1. The Rise of Micro-video Companies are using micro-video to promote their brands and showcase new products. Micro-videos are often 3 to 6 seconds, which makes them more viral online. Bite-sized videos are all the rage.
Which Platforms are Profiting From Micro-Video? Twitter owned Vine allows users to create and share 6-sec videos. Vine now has more than 40 million active users. In 2012, Facebook acquired Instagram for $1 billion in cash and stock. Instagram now allows users to create and share 15-sec micro-videos. Instagram has over 150 million active users today.
2. Social Media for Enterprise Businesses are finding new ways to connect with potential customers online. 78% of companies have a dedicated social media team today.
Social Media Platforms Turn Enterprise Into Big Bucks As Facebook and Twitter grow their monthly active users, companies big and small are spending more money advertising on their respective social networks. Facebook’s revenue from advertising climbed 82% to $2.27 billion in the first quarter. Twitter generated ad revenue of $226 million, up 125% year-over-year.
3. The Mobile Marketing Boom Smartphones and tablets will make up 87% of connected device sales by 2017, according to Forbes. Instagram, Pinterest and Twitter are the top three social networks used on mobile in the U.S. today. More people are accessing social networks via mobile than ever before.
Facebook’s Mobile Initiatives Pay Off Facebook’s mobile daily active users grew 43% year-over-year. Mobile monthly active users topped 1 billion as of March 31, 2014. As much as 59% of Facebook’s ad revenue came from mobile in its first quarter.
Twitter is Also Capitalizing on Mobile Twitter acquired MoPub and now reaches more than 1 billion iOS and Android users each month. Twitter now boasts one of the largest in-app mobile ad exchanges in the world.
The Future of Social Media With the social media market evolving at a breakneck pace these days, it can be difficult to keep track of new developments in the space. Nevertheless, we can be sure that micro-video, social media for enterprise, and mobile will be a big part of Facebook and Twitter’s strategies in 2014.
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