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Influencers, Advocates, and Hidden VIPs

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Danielle Brigida|@starfocus Influencers, Advocates, and Hidden VIPs


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Confession: I’m a Wildlife and Technology Geek Learning about the environment is FUN!


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Supporters and Donors Other Nonprofits Foundations Industry Leaders The Board Staff Senior Leadership


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Let’s Start By Categorizing People


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http://bit.ly/npoSocialArchetype Standard Consumers


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http://bit.ly/npoSocialArchetype Multichannel Consumers


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http://bit.ly/npoSocialArchetype Engagers


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Key Influencers http://bit.ly/npoSocialArchetype


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It’s Our Job to Notice the Forest AND Observe the Details: Play with Opportunities


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Listen and Observe Actions Supporters and Donors Other Nonprofits Foundations Industry Leaders The Board Staff Senior Leadership


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Community, Network, and Crowd


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Start With Your Community: Know Your Most Active Social Supporters


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Research Those Who Already Love Your Cause


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Tons of Places to Listen on Social Content Icerocket Google Blog Search Buzzumo Tumblr Facebook/Twitter Search.twitter SocialMention Mention.net Boardreader Social Analytics


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RSS Your Search Results


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Organize with Tags Feedly.com


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Manage Social Connections With Lists


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Help Keep Track of Meaningful Interactions


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Empower Staff on Social Media to Grow Your Community


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Comment on posts and mentions Track mentions Send updates to other staff Be willing to be engaged and informed by your audience Act on What You Find


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Create Content that Fosters Connections and Relationships


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Engage Your Community and Advocates


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Measure the Impact: Collect Qualitative Data Set up outreach goals and track their value Correct misinformation, Assist with Issues Notable mentions and behavior change Make note of content created


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Questions?


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