How To Build Powerful Relationships on Facebook …and Beyond!

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@marismith How To Build Powerful Relationships on Facebook …and Beyond!

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“I believe in conversations and eye contact.” Sir Richard Branson Founder and Chairman, Virgin Group Photo source: Forbes.com

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Be a MEMBER first

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“Our goal is to reach a point where ads are as relevant and timely as the content your friends share with you.” ~Mark Zuckerberg Source: bit.ly/1h47fzO Photo credit: bkmag

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The Problem With Facebook Reach …explained in a single graphic Organic

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Seeing your content Not seeing your content 6% Source: BufferApp http://blog.bufferapp.com/facebook-reach-strategies

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More content, more friends, more pages 1,500-15,000 potential stories 100,000+ algorithm weights 300 stories selected Experiments by data scientists ? ?

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Declining Reach, Rising Facebook Stock Source: Jay Baer, ConvinceAndConvert.com on http://blog.bufferapp.com/facebook-reach-strategies

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Collect email addresses!

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Collect Emails on Facebook heyo.com

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Create Lists

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Enable Follow

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Follow One Course Until Successful

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Visual Content Strategy

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Make People Feel Important

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Customer Service *Research from Accent Marketing. See Mediapost article: http://bit.ly/1sIgXjb Image source: grasshopper.com 82% of consumers use Facebook to speak with a customer service rep.

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“Content is KING, but engagement is QUEEN …and she rules the house.”

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Mercedes Benz

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Lisa Spector @ThroughADogsEar

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Eyeballs are monetizable… …so are ears!

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Increase Organic Reach Post outside business hours Mix up the frequency Mix up the post types Test post length Include @ tags of other Pages Drive traffic from other sources Repost popular posts

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Include CTAs

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How To Find Influencers

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Paid Reach Image source: dazeinfo.com

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Connect with Mari on these sites: Facebook Page: www.facebook.com/marismith Facebook Profile: www.facebook.com/maris Twitter: @marismith Instagram @mari_smith Google+: www.google.com/+marismith LinkedIn: www.linkedin.com/in/marismith Mari’s website: www.marismith.com