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Using social media for crisis management

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FROM THE FRONTLINE: Using social media for crisis management @WebTaniwha #NZSOMO


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DISCLAIMER:: * Know your stuff #justsayin @WebTaniwha #NZSOMO


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DISCLAIMER:: * Learnings through disasters & crisis @WebTaniwha #NZSOMO


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DISCLAIMER:: * The dreaded, after-lunch presenter @WebTaniwha #NZSOMO


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FROM THE FRONTLINE: What is your role? @WebTaniwha #NZSOMO


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Your role: Right information at the right time


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Your role: Champion the community


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Your role: Don’t follow, be a leader


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FROM THE FRONTLINE: Before an emergency @WebTaniwha #NZSOMO


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BEFORE: Develop your policy


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BEFORE: Define your staffing


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BEFORE: Prepare, practice, test, improve


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FROM THE FRONTLINE: During an emergency @WebTaniwha #NZSOMO


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DURING: Acknowledge asap, verify later


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DURING: Be authorative, facts & actions


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DURING: Turn releases into news bites


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DURING: Encourage sharing & help


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DURING: Live stream your press conference


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DURING: Deal to rumours #mythbuster


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DURING: Go behind the scenes


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DURING: Keep it relevant & localised


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DURING: Right channel, right message


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DURING: Use online map & mashup tools


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DURING: Track trends, use intelligence


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DURING: Website is still at the heart


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DURING: Stay visible, promote work


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FROM THE FRONTLINE: After an emergency @WebTaniwha #NZSOMO


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AFTER: Continue to monitor


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AFTER: Debrief, learn, share, update


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FROM THE FRONTLINE: Key lessons & tips @WebTaniwha #NZSOMO


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LESSON #1: Set clear goals & objectives


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LESSON #2: Delegate social media approval


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LESSON #3: Avoid spam & sattire


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LESSON #4: Focus your social media channels


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LESSON #5: Regular policy reminders


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LESSON #6: The USB stick is your friend


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LESSON #7: Google will help during crisis


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LESSON #8: Social media is only one tool


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LESSON #9: Celebrate & share the wins


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LESSON #10: Penguins really do trump cats!


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MORE RESOURCES: algim.org.nz/socialmedia google.org/crisisresponse @WebTaniwha #NZSOMO


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WRAP UP: Giveaway time #lovethetron @WebTaniwha #NZSOMO


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TWEET OF THE DAY (MON):: “Lots of unfollowers today. They’re either jealous of #NZSOMO or don’t know how to mute. Ciao” @JessBovey #NZSOMO


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TWEET OF THE DAY (TUE):: “#NZSOMO who knew Seth Rogan moonlights as a digital guy? @shawnmoodie” @HenryMcIntosh1 #NZSOMO


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THANKS Jason Dawson GM Customer Relationships, Hamilton City Council 07 838 6507 | 021 912 571 jason.dawson@hcc.govt.nz


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