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Facebook's Slingshot App: Reactions and Analysis

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Introduction 02 On the 17th June Facebook launched a new photo messaging app called Slingshot. This report aims at analyzing reactions to this announcement across social media.


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Report scope 03


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Number of mentions What is the buzz for particular days 1. peak First increase in the buzz on 9th June is related to rumors about supposed Slingshot introduction that spread in social media. 2. peak The second and the highest t peak reflects the official announcement. 3. peak The third increase in the number of mentions is also related to the news. This time Facebook announced that Slingshot was available for all user internationally. 04 1 2 3


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Estimated reach of discussion What is the reach of contents related to Slingshot on particular days 05 1 2 3


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Sources Sources of all mentions 06


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Shared contents from news platforms What are the most popular news websites for sharing contents 07


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Shared contents from news platforms From which news platforms do shared contents have the highest reach 08


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Slingshot vs. Snapchat Slingshot Snapchat 09 Number of mentions (14th June -27th June)


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Slingshot vs. Snapchat Slingshot Snapchat 10 The estimated reach of contents (14th June -27th June)


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Slingshot vs. Snapchat Slingshot Snapchat 11 Sources of mentions (14th June -27th June)


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Contents’ categories What are the main topics of a discussion related to Slingshot introduction 12


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Contents’ categories with sentiment What is the share of positive, neutral, and negative contents in the discussion 13


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Sentiment of contents What is the sentiment of contents related to Slingshot 14


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Positive opinions What are the main reasons for generating positive contents 15


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Negative opinions What are the main reasons for generating negative contents 16


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Share of mentions from Facebook Facebook as a source of mentions in positive, negative, and in all contents Positive contents Negative contents 17


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Positive mentions 18


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Positive mentions 19


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Positive mentions 20


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Positive mentions 21


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Positive mentions 22


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Positive mentions 23


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Positive mentions 24


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Negative mentions 25


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Negative mentions 26


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Negative mentions 27


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Negative mentions 28


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Negative mentions 29


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Negative mentions 30


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Negative mentions 31


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Negative mentions 32


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4 Conclusions


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Conclusions 33


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Conclusions 34


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Thank you for your attention 35


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