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JULY 13 SOCIAL MEDIA MARKETING ROADMAP BY: VALERIE JOY DEVEZA


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VALERIE JOY DEVEZA SOCIAL MEDIA MANAGER


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Most of us think we should have a social media presence today..


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You want to do it..


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You think you need it..


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You want to do it.. You think you need it.. But the problem is.. You don't know where to start! But the problem is..


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You want to do it.. You think you need it.. But the problem is.. You don't know where to start! You don't know where to start!


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Today, I’m going to share with you a step by step guide on how to get your social media strategy started.


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ARE YOU GUYS READY?


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DEFINE YOUR PURPOSE AND GOAL


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Without proper goals and objectives in mind, measuring success is obviously impossible.


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Make alist, then trim down to what you can focus on in the next 3-6 months.


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CREATE A BUYER PERSONA Buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.


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DETAILS MATTER


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SET METRICS AHEAD OF TIME


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METRICS METRICS ON THE WALL. WHO’s THE VAINEST OF THEM ALL?


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ASSESSMENT


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COMPETITOR AND INFLUENCER ANALYSIS


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SET YOUR TARGETS.


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OUTLINE THE CHANNELS YOU'LL USE


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BE TACTICAL


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BUILD OUT YOUR DAILY PLAN OF ATTACK INTO DAILY AND WEEKLY TO-DO’S TWITTER:


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TRACK, MEASURE & ANALYZE


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