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JULY 13 SOCIAL MEDIA MARKETING ROADMAP BY: VALERIE JOY DEVEZA
VALERIE JOY DEVEZA SOCIAL MEDIA MANAGER
Most of us think we should have a social media presence today..
You want to do it..
You think you need it..
You want to do it.. You think you need it.. But the problem is.. You don't know where to start! But the problem is..
You want to do it.. You think you need it.. But the problem is.. You don't know where to start! You don't know where to start!
Today, I’m going to share with you a step by step guide on how to get your social media strategy started.
ARE YOU GUYS READY?
DEFINE YOUR PURPOSE AND GOAL
Without proper goals and objectives in mind, measuring success is obviously impossible.
Make alist, then trim down to what you can focus on in the next 3-6 months.
CREATE A BUYER PERSONA Buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
SET METRICS AHEAD OF TIME
METRICS METRICS ON THE WALL. WHO’s THE VAINEST OF THEM ALL?
COMPETITOR AND INFLUENCER ANALYSIS
SET YOUR TARGETS.
OUTLINE THE CHANNELS YOU'LL USE
BUILD OUT YOUR DAILY PLAN OF ATTACK INTO DAILY AND WEEKLY TO-DO’S TWITTER:
TRACK, MEASURE & ANALYZE