The Data Driven Approach to Social Media

Понравилась презентация – покажи это...

Слайд 0

The Data Driven Approach to Social Media

Слайд 1

Leads Business Development @simplymeasured Below Average Ping-Pong Player @jeffgibb The Data Driven Approach to Social Media

Слайд 2

Simply Measured At A Glance

Слайд 3

Simply Measured At A Glance Trusted by 800 Customers, including 40 of the Top 100 Global Brands

Слайд 4

The Leader in Social Media Analytics

Слайд 5


Слайд 6

Today’s Primary Data Source

Слайд 7

The Intebrand 100

Слайд 8

Do We Really Need Data In Social?

Слайд 9

We All Know Social Media Is Big Source: Search Engine Journal

Слайд 10

Brands Have Arrived, And They’re Here To Stay

Слайд 11

The Best Is Yet To Come For Social

Слайд 12

Social Is Becoming Increasingly Complex 2007 2014

Слайд 13

There Are 8-10 Major Social Networks

Слайд 14

Networks Change Every Month

Слайд 15

New Networks Are Constantly Emerging

Слайд 16

Data Overload Creates Opportunity

Слайд 17

The Gap Between Data & Results

Слайд 18

What Works For Leading Brands In Social?

Слайд 19

We’ve Seen Common Threads In The Data Visual Dedicated Experimental Consistent

Слайд 20


Слайд 21

Growth Of The Visual Web Comscore – State of Digital Advertising Q1 2014

Слайд 22

Consumers Are Creating Visual Content

Слайд 23

Visual Content on Facebook

Слайд 24

Visual Content On Tumblr

Слайд 25


Слайд 26

The Leaders Invest In Customer Service

Слайд 27

Activity Of CS Handles Increasing 91% YoY Growth

Слайд 28

The Best Of Both Worlds Top CS Brands Respond Quickly and at a High Rate

Слайд 29

Consumers Are There Around The Clock @AskAmex Aligns with Customer Demand

Слайд 30


Слайд 31

Audi On Instagram

Слайд 32

Pepsi’s Cross Channel Assets

Слайд 33


Слайд 34

Testing New Features Brands Adopt Facebook #hashtags

Слайд 35

Experimenting With New Content Types Lululemon Adopts Instagram Video

Слайд 36

Experimenting With Community

Слайд 37

Brands Begin Conversations On Twitter

Слайд 38

Brands Begin Conversations On Twitter

Слайд 39

3 Weeks Later…

Слайд 40

Coordinated & Integrated: Starbucks

Слайд 41

From The Fine Folks @Amazon

Слайд 42

#amazoncart Social Commerce

Слайд 43

#amazoncart Volume

Слайд 44

Social Commerce Will Continue To Evolve

Слайд 45

Data Driven Strategy By Network

Слайд 46

Data Driven Strategy By Network

Слайд 47

Facebook’s User Total Is Staggering “Facebook currently has more users than the entire internet had in 2004.” – Internet World Stats

Слайд 48

Facebook Has 3x Penetration Of Online Adults

Слайд 49

Facebook - Highest Frequency Of Use

Слайд 50

Facebook Is Changing Organic Reach Is Declining For Two Main Reasons: “There is now far more content being made than there is time to absorb it.” “Rather than showing people all possible content, News Feed is designed to show each person on Facebook the content that’s most relevant to them.”

Слайд 51

Data Driven Strategy By Network

Слайд 52

Twitter – Images Are A Game Changer

Слайд 53

Twitter – Images Are A Game Changer

Слайд 54

Twitter – Expanded Image Views Expanded previews have doubled the engagement per Tweet on pic.twitter.com photos for Top 100 Brands

Слайд 55

Twitter – The Domination of pic.twitter

Слайд 56

Data Driven Strategy By Network

Слайд 57

Instagram – Highest Engagement Rate Mercedes-Benz Has Over 400% Engagement As A % of Audience

Слайд 58

Instagram Emerges As The Fastest Growing Audience Instagram Consistently Has The Highest Growth Rate For Top Brands

Слайд 59

Top Performing Post – Mercedes-Benz 83% of Instagram Posts by Top 100 Brands includes at least 1 hashtag

Слайд 60

Instagram - #mercedesbenz vs. #instacars

Слайд 61

Data Driven Strategy By Network

Слайд 62

Tumblr – Longest Shelf Life Close To 30% Of Post Engagement Occurs After 30 Days

Слайд 63

Tumblr – MTV’s Visual Network Several Content Types, But All Roads Point To Visual

Слайд 64

MTV On Tumblr 2/3 of MTV Tumblr Photos are GIFs

Слайд 65

Data Driven Strategy By Network

Слайд 66

Vine – Impact On The Superbowl There Were A Few Winners On Super Bowl Sunday

Слайд 67

Vine – Emerging As A Key Advertising Tool Arnold & Ian Starred On YouTube, Vine And Network T.V.

Слайд 68

Vine – Leveraging Twitter To Distribute Engagement On Vines Posted On Twitter Tell The Story Performance Within Vine Is A Secondary Success Metric

Слайд 69

Adidas Invested In Vine Throughout #worldcup

Слайд 70

Vine + Twitter Created A Huge Audience Close to 80M Potential Impressions on Twitter Alone

Слайд 71

Let The Data Guide You!

Слайд 72

Thank you! Let’s Stay in Touch @jeffgibb jgibb@simplymeasured.com www.simplymeasured.com/blog