The Social Commerce Master's Guide: Using Twitter

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About This Presentation Our 8-part guide is for any and everyone interested in selling and growing their business through the power of social media. So many people think they know social media but they are way off. Strategies that are specifically centered around one goal can hurt you in the long run. Think about it… Wouldn’t you rather learn how to cook versus learn how to fry chicken? If you take the time to absorb the info contained in our guide, you will find yourself as the most intelligent social media expert in the room no matter where you go.

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The Social Commerce Master’s Guide Prior to viewing this presentation, make sure that you view the previous parts of “The Social Commerce Master’s Guide” which can be found on our SlideShare account.

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Tweet Your Way To Online Prominence Twitter’s simple question: “What are you doing?” has certainly generated a lot of response since its launch. From teenagers, to professionals, celebrities, politicians, corporate bigwigs – you name it, everyone is on Twitter.

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Understanding the Twitter Phenomena What is Twitter? It’s another popular social networking and micro blogging service that allows its users to send and read text-based posts or “tweets” of up to 140 characters. Twitter was created by Jack Dorsey back in March 2006 and was officially launched in July of the same year. Since then, the service has gained worldwide popularity and currently has 300 million active users, generating more than 500 million tweets per day as well as handling more than 1.6 billion search queries every single day. Twitter has been described as the “SMS of Internet”.

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Understanding the Twitter Phenomena Twitter offers a combination of different forms of communication - text, photos, music, videos - evolving from everyday life experiences to interesting contents, newsworthy events and crisis. Conversations can revolve on hot topics using hashtags and users can post and view updates, follow other users as well as send public replies or private messages to connect and communicate with other users. Over the years, the Twitter ecosystem has grown dramatically, enabling users to search for people, news or subjects.

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What Should I Tweet About? • Instead of answering Twitter’s question, “What are you doing?” you can choose to answer the question, “What has caught your attention?” • Aside from a business Twitter account, have other Twitter users in your company. People can quit, take vacations, etc. • When promoting a particular blog post, don’t just dump the link. You can either ask a question or explain what’s coming up next. • Ask questions and encourage your followers to share their opinions. • Follow interesting and popular people. If you come across users who tweets interesting things, check out who he/she follows and follow them as well.

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What Should I Tweet About? • Tweet about other people instead of simply focusing on you, your company, your brands or products. Twitter is not for selling and it has a more intrinsic impact on your business. Work on giving a face or personality behind a brand to engage your followers. • When you happen to talk about your company, products or services, make sure it’s useful. You can deliver it in a form of advice, pictures, blog posts that offer insightful content. • Don’t flood timelines and tweet too much. It may easily annoy followers. As a general rule of the thumb, tweet at least 8 times in a day and no more than 15 times.

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The Social Commerce Master’s Guide Follow us on SlideShare to stay up to date on our 8-part series. Part 5 of our guide will focus on “Building Your Network with LinkedIn.” The SlideShare presentation will be released on Monday September 15th, 2014. Don’t want to wait? The complete download of “The Social Commerce Master’s Guide” can be found for free at bit.ly/SoComGuide

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About Creative Loot Creative Loot is a Social Commerce Platform and Innovation Think Tank based in Atlanta, Ga. Social commerce, sometimes abbreviated as "s-ecommerce,“ is a term often used to describe new online retail models or marketing strategies that incorporate established social networks and/or peer-to-peer communication to drive sales. Creative Loot designs and develops various technologies and strategies to help enhance the social commerce user experience for both sellers and buyers. To learn more, send an email to contact@creativeloot.com

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Please feel free to visit us at www.creativeloot.com to sign up and test our breakthrough in-stream social selling application called Pro Loot. About Creative Loot

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Disclaimer The purpose of our guide is to educate and provide information about Internet marketing and Social e-Commerce. The data shared in our guide has been sourced from and by various experts, users, and thought leaders through vetted research, and analysis. Every effort has been made to make this guide as complete and accurate as possible. However, there may be mistakes in typography or content. Also, our guide provides information only up to the publishing date. The author and the publisher does not warrant that the information contained in our guide is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by our guide.