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2015

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Lessons Learned How to engage your fans in 2015 Ahmed El-Rifai Managing Director


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in 2007 : 50 million globally 0.5 million in Egypt


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in 2014 : 1,230 million globally 22 million in Egypt


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In 2009 : 100 friends 4.5 pages


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In 2014 : 338 friends 70 pages


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22


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In 2007 : 300-500 stories


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Today : 1,500 – 15,000 stories


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the result is..


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the result is..


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Conclusion : Fanbase is a dead KPI


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Boosting is inevitable


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What to boost?


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What to boost? Your products


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What to boost? Creative content


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What to boost?


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What to boost? All posts


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What to boost? All posts Some posts


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What to boost? All posts Some posts Performing posts


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Why do you still need fans?


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Why do you still need fans? More effective ads 50% recall 1


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Why do you still need fans? Cost effective ads 2


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Why do you still need fans? Insights on your audience 3


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Why do you still need fans? Credibility 4


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What’s next? of facebook access in Egypt is from mobile devices. 70%


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What’s next? Facebook Apps are DEAD RIP


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What’s next? Engage with fans on your WALL RIP


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In the last 2 years what did you need to engage fans?


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A photo competition?


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A trivia game?


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An online game?


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A video competition? Watch the video here


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So what can work next?


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So what can work next? CONTENT


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Content Wins La Poire Konafa Client : La Poire Creative : Kairo Photography : Sherif Tamim Food Stylist : Hoda Elsherif


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Consumers love it


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Consumers love it


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Content Wins La Poire Ramadan 2014 Client : La Poire Creative : Kairo Photography : Sherif Tamim Food Stylist : Hoda Elsherif Digital Agency : EGYWEB 17K fans 45K post likes 61K interactions ER 0.4% 5X


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Content Wins


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Watch Content Wins Watch the video here


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Content Wins Maggi Ramadan 2014 Client : Nestle NEAR Production: Qabila Media Agency : Performics Digital Agency : EGYWEB 440K views 12K fans 30K interactions ER 0.3% 3X


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KOL - Influencers Bloggers Guerilla marketing


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KOL - Influencers Bloggers Guerilla marketing


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Guerilla Marketing


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Engage elsewhere Not only on your pages


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Engage elsewhere Not only on your pages


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Engage elsewhere Not only on your pages


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Personalize


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Personalize


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Personalize


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Use #hashtags


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And keep learning… Thank YOU Ahmed El-Rifai arifai@egyweb.com Fb.com/arifai @ahmedrifai


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