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Irritations Insights &
Using Images From Google #InstagramIrritations Instagram is about your own content. Don’t steal images off of Google and share them to Instagram. Be more creative!
Create Content Exclusively For Instagram #InstagramInsights If you share everything from Instagram to all your other sites, people have no reason to follow you on Instagram.
Posting Too Many Photos Back-to-Back #InstagramIrritations If you have numerous photos to share, space them out by intervals of an hour or more. No one wants their Instagram feed taken captive by your posts.
Set Your Instagram Account to Public for Business Use #InstagramInsights If using Instagram for business, make sure people can see your content and interact immediately. Don’t lock them out by setting your account to private.
Playing the Follow/ Unfollow Game to Get More Followers #InstagramIrritations Following others just to unfollow them is just plain rude and selfish. Instagram is not a race to get the most followers.
Use Repost Apps to Share Others’ Instagram Posts #InstagramInsights Using a reposting app will provide the original post attribution and ensure your audience knows the photo came from someone else. You don’t want to get blamed for stealing!
Ignoring or Not Responding to Comments #InstagramIrritations Instagram is about engagement and interaction. But it’s not just fun & games. Ignoring those who leave comments or questions is bad customer service.
@Mention People When Responding To Their Comments #InstagramInsights Use the “Reply” option or @ mention the person when responding to their comments on your posts. This ensures they receive a notification and see your response.
Tagging People Not In The Photo #InstagramIrritations If you tag people in your posts (that are not actually in the photo), trying to get more exposure, you’re going to get yourself blocked and reported for spam.
Likes Increase by 24% If The Dominant Color is Blue #InstagramInsights Find ways to incorporate more blue into your images and test to see if using blue really does work better for you.
Buying Followers #InstagramIrritations Buying followers is reckless, ridiculous, and dishonest. You’re actually hurting your brand by using this practice. Just don’t do it!
Videos Generate Twice the Engagement #InstagramInsights Incorporate videos into your Instagram strategy. They get twice as many likes as photos!
Promoting Yourself On Other Posts #InstagramIrritations Advertising your products or services, unsolicited, on other peoples’ posts is predatory and you are a spamaholic. STOP doing it!
Use 10-15 Hashtags Per Post #InstagramInsights Hashtags significantly increase the reach and engagement of your Instagram posts. Incorporating 10-15 relevant hashtags will show dramatic increases in likes and comments.
Hashjacking #InstagramIrritations Using hashtags unrelated to your post or business, just to show up in popular searches makes you look hungry and desperate. Stick to relevant hashtags only.
Combine Popular and Less Popular Hashtags #InstagramInsights To expand the immediate reach and long-term shelf-life of your posts, combine a variety of popular, moderately popular, and less popular hashtags on your posts.
Not Utilizing The Post Caption #InstagramIrritations Your post means something. It “says” something. But don’t leave the caption blank and expect us to know what it’s about. Use descriptive captions to connect with your audience.
Add Spacing to Your Post Captions #InstagramInsights Android users can add spacing by hitting the return/enter key when typing their captions. iOS users can create this effect by typing their caption in a Note and copying & pasting it into the Instagram post upload.
Post Captions Are Too Long #InstagramIrritations You have 2200 characters available for your post captions. But people aren’t on Instagram to read a novel. Try to keep captions to under 500 characters.
Use a Custom Trackable URL In Your Instagram Profile #InstagramInsights Google Analytics won’t recognize Instagram referral traffic. Using a trackable link allows you to accurately measure traffic from Instagram.
Selfie Overload #InstagramIrritations No one wants to see your face every time they log into Instagram. Keep the selfies to a respectable minimum.
Irritations Insights & All photos in this presentation were taken by me. All graphics are my own creative designs. All copyrights to these graphics and this presentation are retained by Jenn Herman. #InstagramInsights #InstagramIrritations