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Irritations Insights &

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Using Images From Google #InstagramIrritations Instagram is about your own content. Don’t steal images off of Google and share them to Instagram. Be more creative!

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Create Content Exclusively For Instagram #InstagramInsights If you share everything from Instagram to all your other sites, people have no reason to follow you on Instagram.

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Posting Too Many Photos Back-to-Back #InstagramIrritations If you have numerous photos to share, space them out by intervals of an hour or more. No one wants their Instagram feed taken captive by your posts.

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Set Your Instagram Account to Public for Business Use #InstagramInsights If using Instagram for business, make sure people can see your content and interact immediately. Don’t lock them out by setting your account to private.

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Playing the Follow/ Unfollow Game to Get More Followers #InstagramIrritations Following others just to unfollow them is just plain rude and selfish. Instagram is not a race to get the most followers.

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Use Repost Apps to Share Others’ Instagram Posts #InstagramInsights Using a reposting app will provide the original post attribution and ensure your audience knows the photo came from someone else. You don’t want to get blamed for stealing!

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Ignoring or Not Responding to Comments #InstagramIrritations Instagram is about engagement and interaction. But it’s not just fun & games. Ignoring those who leave comments or questions is bad customer service.

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@Mention People When Responding To Their Comments #InstagramInsights Use the “Reply” option or @ mention the person when responding to their comments on your posts. This ensures they receive a notification and see your response.

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Tagging People Not In The Photo #InstagramIrritations If you tag people in your posts (that are not actually in the photo), trying to get more exposure, you’re going to get yourself blocked and reported for spam.

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Likes Increase by 24% If The Dominant Color is Blue #InstagramInsights Find ways to incorporate more blue into your images and test to see if using blue really does work better for you.

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Buying Followers #InstagramIrritations Buying followers is reckless, ridiculous, and dishonest. You’re actually hurting your brand by using this practice. Just don’t do it!

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Videos Generate Twice the Engagement #InstagramInsights Incorporate videos into your Instagram strategy. They get twice as many likes as photos!

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Promoting Yourself On Other Posts #InstagramIrritations Advertising your products or services, unsolicited, on other peoples’ posts is predatory and you are a spamaholic. STOP doing it!

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Use 10-15 Hashtags Per Post #InstagramInsights Hashtags significantly increase the reach and engagement of your Instagram posts. Incorporating 10-15 relevant hashtags will show dramatic increases in likes and comments.

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Hashjacking #InstagramIrritations Using hashtags unrelated to your post or business, just to show up in popular searches makes you look hungry and desperate. Stick to relevant hashtags only.

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Combine Popular and Less Popular Hashtags #InstagramInsights To expand the immediate reach and long-term shelf-life of your posts, combine a variety of popular, moderately popular, and less popular hashtags on your posts.

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Not Utilizing The Post Caption #InstagramIrritations Your post means something. It “says” something. But don’t leave the caption blank and expect us to know what it’s about. Use descriptive captions to connect with your audience.

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Add Spacing to Your Post Captions #InstagramInsights Android users can add spacing by hitting the return/enter key when typing their captions. iOS users can create this effect by typing their caption in a Note and copying & pasting it into the Instagram post upload.

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Post Captions Are Too Long #InstagramIrritations You have 2200 characters available for your post captions. But people aren’t on Instagram to read a novel. Try to keep captions to under 500 characters.

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Use a Custom Trackable URL In Your Instagram Profile #InstagramInsights Google Analytics won’t recognize Instagram referral traffic. Using a trackable link allows you to accurately measure traffic from Instagram.

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Selfie Overload #InstagramIrritations No one wants to see your face every time they log into Instagram. Keep the selfies to a respectable minimum.

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Irritations Insights & All photos in this presentation were taken by me. All graphics are my own creative designs. All copyrights to these graphics and this presentation are retained by Jenn Herman. #InstagramInsights #InstagramIrritations