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Social media

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Social media Top ten best practices BY KATIE WELLS


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TIP # 1: BEGIN WITH THE END IN MIND Results only come from a purposeful strategy. What are your business goals? Examples of Goals: 1) Increase brand awareness 2) Drive traffic to website 3) Increase revenue through sales 4) Customer service tool 5) Increase brand loyalty


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TIP # 2: MONITOR - LISTen -INFLUENCe


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Tip # 3: KNOW YOUR AUDIENCE Where does your audience live online? What is your tone of voice? Leverage email upload tools to audience match Use other channels to communicate your social media message Cross promote Partner up with parallel brands for extended reach


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COLLABORATE FOR CONTENT


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CoNneCt TO YOUR AUDIENCE IN A MEANINGFUL WAY


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TIP # 4: SHOW ME, DON’T TELL ME


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TIP # 5: CREATE ORIGINAL & ENGAGING CONTENT


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STEP OUTSIDE SOCIAL MEDIA


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Tip # 6: SHARE YOUR EXPERTISE #lowesfixinsix


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TiP # 7: PROMOS & CONTESTS CREATE BUZZ


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Pinterest contest – Myrtle beach cvb


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Instagram contest – W Hotel NEW YORK


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TIP # 8: CREATE A SOCIAL MEDIA CALENDAR


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TIP # 9: MAKE CONTENT SHAREABLE


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TIP # 10: KNOW THY PLATFORM 75,744 Repins 2,232 Likes 220 Comments No Human Faces Multiple colors (including red) Portrait orientation


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RE-THINK How you allocate your resources katie@Kewsolutionsinc.com LinkedIn: Katie Wells Twitter: KatieEwells JOIN OUR CHS Social Media for Hospitality GRoup


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