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@Matt_Siltala matt@avalaunchmedia.com

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INTRO is moving closer to an advertising model and there are many opportunities for businesses to help people discover your brand and products. Pinterest is expanding as a content marketing and advertising platform. It’s more than just advertising. These features give you a chance to engage with a community and expose people to more about your brand and products. @matt_siltala

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@matt_siltala http://marketingland.com/pinterest-social-search-goldmine-107925

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Pinterest’s ‘Pin It’ button Has now overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages. 62% 61% 59% 42% Of brands have Pin It buttons Of brands have Tweet buttons Of brands have Like buttons Of brands have Google+ buttons @matt_siltala

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6 Billion Photos uploaded each month Photos & Images get… More Interaction than other content More Shares than links More Likes 50% 10x 7x @matt_siltala

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90% Videos on landing pages Increase page conversion Rates by 94% Posts with Visuals receive 60% of consumers are more likely to click on a business whose images appear in search results More page visits and Engagement than Those without @matt_siltala

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The trend is going visual @matt_siltala

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FEATURES When you pin something Pinterest suggests many related pins from people you follow and those you don’t). Pinterest is adding many more suggested pins. Notice what comes up and get ideas for boards or content. SUGGESTED PINS YOUR PIN PINTEREST USERS SUGGESTED PINS SUGGESTED PINS @matt_siltala

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FEATURES People or brands can pin things to a geological location. This makes it easier for businesses to advertise to a local audience or for local businesses. While they tend to have less followers you’re likely to get people planning a trip or dreaming of going to these places. You can create demand for your hotel, real estate company, state/city/country, attraction, festivals/events, etc. LOCATION PINS YOUR PIN YOUR LOCATION @matt_siltala

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FEATURES Businesses can add Pinterest’s newer follow buttons (much like the Facebook like button) to their pages. It goes to a landing page. FOLLOW BUTTONS & LANDING PAGES @matt_siltala

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FEATURES Brands also have a unique landing page that showcases a few of your most recent pins. It has a unique URL that you can also use in campaigns or contests. This helps brands when they are running a contest that requires people to follow all their boards to enter. This is an easy way to do that. FOLLOW BUTTONS & LANDING PAGES pinterest.com/(YOUR USERNAME)/pins/follow/ @matt_siltala

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FEATURES The Gift Category gives you more exposure for products and is a visual shopping engine. Eventually, there will probably be sponsored pins here. When only items that are available for sale are listed in this category. Most are rich pins which give details about the price and inventory. Pinterest also alerts people when the price on a something they pinned drops. pinterest.com/all/gifts/ GIFT CATEGORIES @matt_siltala

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FEATURES Pinterest curates the Pins feed, but they choose from products that have the rich pins functionality on your website. eBay, Etsy and Shopify already have this feature integrated into their platforms but everyone else has to apply and add meta data to enable this feature. We can see this being another place where advertisers will someday be able pay to have pins show up in searches or highlighted in user’s feeds. pinterest.com/all/gifts/ GIFT CATEGORIES PIN FEED Curated by Pinterest RICH PINS @matt_siltala

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FEATURES Pinterest announced a new Featured Category. It shows up at the top of the list of categories. These are called PinPicks. FEATURED CATEGORIES & PIN PICKS @matt_siltala

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FEATURES For example one week’s Pin Pick said: “Weekend Campout.” From this page, you can follow REI (the sponsor of the featured pins). Pinterest also suggests other brands to follow in the niche and places to visit. There are boards featured that showcase products relating to camping. FEATURED CATEGORIES & PIN PICKS Featured Category @matt_siltala

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FEATURES The page shows product pins from REI, and content from users as well as other brands that don’t compete but are related (Camper World, KOA, etc). It features camping food (as food is one of the most popular themes on Pinterest) and creates an experience and discovery tool for people based on a theme. FEATURED CATEGORIES & PIN PICKS Weddings Kids Science & Nature Education Technology Tattoos Videos Geek Celebrities Architecture History Sports Men’s Fashion Cars & Motorcycles Education Place Boards Tattoos Science & Nature Weddings Videos Geek Technology Celebrities History Sports Architecture Men’s Fashion Cars & Motorcycles DAILY USERS ACTIVE USERS Most Frequently Browsed Pinterest Categories: Ahalogy 2014 Pinterest Media Consumption Study @matt_siltala

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FEATURES Get content ideas, make sure to tie into something current in the boards at the top of your profile. Change them out with the seasons. Create boards relating to a theme that are popular on Pinterest. WHAT YOU CAN LEARN Featured Category Content Ideas Content Ideas Content Ideas Content Ideas @matt_siltala

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FEATURES Anyone can ask questions on Pins and get answers from the community. You can get an answer from anyone in the community and you get an email when you get an answer from someone. COMMUNITY QUESTIONS ? Community Answers Question on Pin @matt_siltala KILLED

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FEATURES This is a great way to interact with your community and get to know individual pinners or to find content. COMMUNITY QUESTIONS Get to know your community @matt_siltala KILLED

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FEATURES Pinterest can drive traffic to your web site regardless of product or service. Get to know your community MESSAGES @matt_siltala

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FEATURES Pinterest can drive traffic to your web site regardless of product or service. Get to know your community MESSAGES The new Messages feature can be used as a marketing tool. @matt_siltala

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CASE STUDY @matt_siltala Courtesy of Pinnablebusiness.com

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INSPIRED TIPS RUSTIC ARTISTRY YOUR LOCATION CUSTOM ITINERARY Don’t just repin, find new material that expresses your brand personality @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Find new ways to promote your best-performing pins. Look at your analytics tab on Pinterest to see the Most Recent, Most Repinned and Most Clicked pins. Then comment on pins with something helpful or “like” them to acknowledge the person who pinned them. @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Feature your most pinned or popular images and feature on other social networking sites. Don’t use the feature to tweet them, create a unique tweet. Same with Facebook, create a unique post. @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY You can quickly create a few of your best images together into one image to pin again or for other sites. A tool called PinThemAll.net helps make this easy. Use it to create a vertical collage. @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Create a pin advertising a new board and pin it on a more established board. @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Do not fill your boards with pins from your own website. Eventually you will run out of things to pin. You won’t have fresh new content to share on a consistent basis. On her “Make Mine Rustic” board, only about 5% of the 2800+ pins are from her own website. @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Pin your most popular pins to group boards that have a strong following and are a good fit. PinGroupie and Board Deck boarddeckhq.com are tools that can help you find group boards. You can also use Pinterest search to find group boards. YOUR MOST POPULAR PIN POPULAR GROUP BOARD @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Pin content that is performing well more than once - to another board, to a group board or even again on the same board. That way your new followers will be exposed to your best content. Wait a month or more in between pins. 1 MONTH @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Use PinAlerts to see what’s being pinned from your website (not just what’s popular on Pinterest). @matt_siltala

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CASE STUDY Courtesy of Business.Pinterest.com @matt_siltala

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CASE STUDY BUZZFEED YOUR LOCATION CUSTOM ITINERARY According to Dao Nguyen, VP of Growth and Data at BuzzFeed… @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Put your pin button at the top of your images. @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Optimize your pins for mobile @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Create beautiful vertical editorial images and put them first in your blog posts Height: 762 px Width: 625px @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Pin Humor. Of the 100 Buzzfeed stories that have the most traffic from Pinterest, 30% of the visits are to humor posts. @matt_siltala

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CASE STUDY Courtesy of Hello Society @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Become friends with your followers by helping them catch a vision of a better life with your product. @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Leverage your social following on other sites. Chobani tweets their pins but they don’t share them on Facebook with posts and with the Pinterest app on Facebook @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY When they feature recipes on Facebook, they could also add a link to pin the recipe. A newer feature is a landing page that has a follow all button. @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Create custom board cover images to give a consistent look and brand style to your profile @matt_siltala

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INSPIRED TIPS YOUR LOCATION CUSTOM ITINERARY Get your fans involved. Pin their recipes or ideas. Also consider teaming up with bloggers (who often have a broad social footprint) to create new ways to use your products. @matt_siltala

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CASE STUDY Courtesy of Pinterest @matt_siltala

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CASE STUDY Four Seasons Hotels and Resorts uses Pinterest to introduce their line of luxury hotels around the world and to help their customers plan vacations. Last year they launched a campaign called Pin.Pack.Go (2013). Guests and the hotel create a custom itinerary with a local Four Seasons expert. They pin together on a group board. FOUR SEASONS HOTELS & RESORTS “Pin.Pack.Go” YOUR LOCATION CUSTOM ITINERARY Since it launched, Four Seasons has seen a 525% increase in followers to its main account. @matt_siltala

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They have a board Gastronomic Travel featuring upscale restaurants around the world. They pin their own restaurants as well as others. Over 26,0000 followers. INSPIRED TIPS @matt_siltala

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YOUR LOCATION Over 26,0000 followers. RESULTS: 900% INCREASE in the average number of people repinning their content every day 600% INCREASE In the average number of pins from their website fourseasons.com year over year INSPIRED TIPS @matt_siltala

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TOP 10 TIPS Don’t only pin your own products. Once you have pinned all your own products, there is nothing left for you to pin or to keep your profile fresh by adding new content. Instead, pin around themes relating to your business. 1 @matt_siltala

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TOP 10 TIPS Find other pinners in your niche who have a lot of followers. Follow them. Repin them. This will make your own boards more interesting. 2 @matt_siltala

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TOP 10 TIPS Comment on pins of popular pinners in your niche. When you do, your logo will show up next to your comment and people who like similar content may click over and follow your boards. 3 @matt_siltala

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TOP 10 TIPS When you get comments, follow up with a comment so the person knows you saw it and that their comment is appreciated. 4 @matt_siltala

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TOP 10 TIPS Don’t just repin, find new material that expresses your brand personality. Some creative ways to find content include, sign up for newsletters from brands you align with. Look at magazines in your niche. Look for related content on blogs and websites. Slideshows often have gorgeous pin-worthy images you can use (being aware of copyright). 5 @matt_siltala

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TOP 10 TIPS Use Pinterest tools and business analytics. Examples: Tailwind, PinAlerts (so you can see what people are pinning from your own website), PinGroupie (to find group boards) and PinThemAll.net (this finds all photos on a page and lets you select which ones to pin, add your comments and reorder them into a collage). 6 @matt_siltala

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TOP 10 TIPS Pin your best performing pins to popular group boards you belong to. You can also pin the same pin more than one time, spaced out several weeks or months. In time the pin will get buried, making it harder for people to find. 7 @matt_siltala

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TOP 10 TIPS Make a collage of your most popular pins and post it on Facebook. Invite people to see more of your images on Pinterest. The two networks work well together and people who like what you do on Facebook will probably like you on Pinterest too. 8 @matt_siltala

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TOP 10 TIPS Increase your engagement. In the Analytics tab on Pinterest, open the Most Recent, Most Repinned and Most Clicked sections. Click the heart to "Like" the pins from your website that people have pinned. This is better than putting a comment on each pin that says "thanks for pinning." It's also a great way to find boards to follow back. Sort of like favoriting a tweet on Twitter so people know you saw it. 9 @matt_siltala

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TOP 10 TIPS Use rich pins. They give your brand so much more exposure and also give your community much more information and value. Example: a recipe pin regular and one that is a rich pin. 10 @matt_siltala

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TOP 10 TIPS Use alt tags for your images because that’s what becomes your description when people pin from your website. Most people won’t change what’s there. Be sure to add hashtags and keywords so your images come up in searches on Pinterest. BONUS @matt_siltala

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@matt_siltala matt@avalaunchmedia.com @matt_siltala