'

The Future of SEO Search Optimization in 2016

Понравилась презентация – покажи это...





Слайд 0

The Future of SEO Search Optimization in 2016 Andy Crestodina Strategic Director | @crestodina #SEMrushLive


Слайд 1

Semantic Search Natural Language User Interaction Signals Build Your Network Quality Rater Guidelines Future Proof your Search Rankings


Слайд 2

Semantic Search 1


Слайд 3

We’ve been working on an intelligent model... that understands real-world entities and their relationships to one another: things, not strings. Amit Singhal Google


Слайд 4


Слайд 5


Слайд 6


Слайд 7


Слайд 8


Слайд 9


Слайд 10


Слайд 11

website copyright copyright text website footer examples header and footer website footer definition at the bottom of the page designing a website footer fat footer guidelines standards best practices Semantically linked to “footer design” usability content ideas inspiration links SEO sitemap social media navigation purpose of responsive template


Слайд 12

website copyright copyright text website footer examples header and footer website footer definition at the bottom of the page designing a website footer fat footer guidelines standards best practices Semantically linked to “footer design” usability content ideas inspiration links SEO sitemap social media navigation purpose of responsive template


Слайд 13


Слайд 14


Слайд 15

Find the words and phrases that are semantically links to the phrase you are targeted Use those phrases within your content Adapt to Semantic Search


Слайд 16

Digital Assistants, Natural Language 2


Слайд 17


Слайд 18


Слайд 19


Слайд 20


Слайд 21


Слайд 22

Use sentences that include the complete meaning Include full questions and full answers Adapt to Natural Language Search


Слайд 23

Improve User Interaction Signals 3


Слайд 24


Слайд 25

The Time on Page / Ranking Correlation


Слайд 26

The Time on Page / Ranking Correlation


Слайд 27


Слайд 28

Format for Scanners Add Multiple Images Add Video Internal Linking Go Deep 5 Ways to Keep Your Visitors


Слайд 29


Слайд 30

Header and Subheaders Bullet Lists and Numbered Lists Bolding and Italics Internal Links Multiple Images Types of Formatting


Слайд 31

source: How Little to Users Read? NN Group Users have time to read at most 28% of the words during an average visit; 20% is more likely. Types of Formatting


Слайд 32

source: 2015 Blogger Survey What Media are Bloggers Adding?


Слайд 33

Build a Network of Content Creators 4


Слайд 34

links are credibility


Слайд 35

more links = more credibility


Слайд 36

links from credible sites = much more credibility


Слайд 37

Source: MOZ Search Ranking Factors 2015 Correlation between links and rankings


Слайд 38

Everything in marketing is based on relationships.


Слайд 39

lead


Слайд 40

lead traffic conversions


Слайд 41

lead traffic conversions rank


Слайд 42

lead traffic conversions rank content links


Слайд 43

lead traffic conversions rank content content relationships links


Слайд 44

There are two kinds of people on the internet source: Wikipedia creators contributors and “lurkers” creators contributors and “lurkers” Creators Contributors And “lurkers”


Слайд 45

Journalists Authors Podcasters Academic Researchers Event Producers And of course... Bloggers and blog editors Who makes content?


Слайд 46

Two Types of Social Media Content Promotion Online Networking Traffic and Branding Relationships with Influencers


Слайд 47

YOUR SITE OTHER SITES WHERE to publish


Слайд 48

WHO does the writing CREATED BY YOU CO-CREATED WITH INFLUENCERS


Слайд 49

Content = 2 Links = 0 Friends = 0 Content = 3 Links = 1 Friends = 2 Blogger vs. Blogging Collaborator


Слайд 50

(better links + real connections) Content = 4 Links = 0 Friends = 0 Content = 6 Links = 2 Friends = 4 Round two...


Слайд 51

Nice blog, but… This is what great content marketing looks like. Round four...


Слайд 52

Listen, Say Hello, Add to List Weekly Outreach Calls Coffee, Lunch, Beer Mastermind Groups Office Hours 5 Ways to Build Your Network source: 5 Ways to Produce Better Web Content, Orbit Media


Слайд 53

Office Hours source: YouCanBook.Me


Слайд 54

Content Marketing Mastermind 59 minutes on Skype, Hangout or Blab Once per month for one year Agenda: “What are you doing that we can promote” “What are you writing that we can collaborate on” “What are you doing to be more productive?” “Anyone I know that you want to meet?” Bring a guest each month Miss it twice and you’re out!


Слайд 55


Слайд 56

Quote and Mention Contributor Quote Roundup Posts Deep Dive Interview Invite to Guest Post 5 Ways to Collaborate source: 5 Ways to Produce Better Web Content, Orbit Media


Слайд 57


Слайд 58

Publish the Best Piece of Content on the Topic 5


Слайд 59

Google’s Search Quality Guidelines! source: Search Quality Evaluator Guidelines


Слайд 60

Content is “Front and Center” EAT: Expert, Authoritative, Trustworthy “Highly Meets” vs. “Fails to Meet” 3 Ways to Meet Google’s Guidelines source: Brian Dean


Слайд 61

“Is the content is at the top of the page?” Put information high on the page, so visitors can read without scrolling. Content is Front and Center source: Search Quality Evaluator Guidelines


Слайд 62

"Can you trust the source of this content?” Expertise Authoritativeness Trustworthiness Prove that you’re an expert, or "borrow" authority by citing sources and other experts. E-A-T the Results source: Search Quality Evaluator Guidelines


Слайд 63

“Does the content succeed at meeting the goals of the visitor?” Page should provide a comprehensive answer, truly meeting their needs. Create long, in-depth content that covers every angle of your topic. Highly Meets vs. Fails to Meet source: Search Quality Evaluator Guidelines


Слайд 64

Make the best page on the Internet for your topic. Be the best answer.


Слайд 65

These might help... http://bit.ly/orbitfutureSEO http://bitly.com/contentchem


Слайд 66

Thank you! Andy Crestodina Strategic Director | @crestodina #SEMrushLive


×

HTML:





Ссылка: