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How to Create an A/B Split Test Campaign in MailChimp

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How to Create an A/B Split Test Campaign in MailChimp


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Log in to your MailChimp Account


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Enter Your Username and Password and Login


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The Dashboard will open


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Click the drop down menu on the right of “Create Campaign” button


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A Campaign menu will appear


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Click the A/B testing campaign option


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This is the heading of the page that will open


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This part will vary depending on your lists


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In this tutorial, the Special Event #2 list is chosen as Recipient


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Four options will open, choose your preference


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In this tutorial, “Send to entire list” option is chosen


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Click the next step, the Variables found at the bottom of the page


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A page with test options will open


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One of four Variables can be tested


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In this tutorial, the variable being tested is “Subject line”


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Click the plus sign for the variable being tested


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Click the plus or minus icons to add or remove additional variations of the variable. 


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A variable can be tested with up to three variations 


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Let us test three variations 


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Click the plus sign under the variable to test additional variation  


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The number of variations has changed to three  


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The number of variations equals the number of combinations


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To get the most reliable data from the test, it is highly recommended to send combinations to at least 5,000 subscribers


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If the list or segment does not allow for 5,000 subscribers in each combination, test the entire list (100%)


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Drag the slider to the right most to set to 100%


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The data under summary will change


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If percentage is not set to 100%, choose how the winning combination be determined


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Click the drop down arrow to the right of “By open rate”


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Another set of options will open


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In this tutorial, “By open rate” is chosen


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Choose the number of hours the test will run


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It is recommended to wait at least 4 hours after sending an A/B Testing Campaign to send a winning campaign.


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Go to the next step, Click Setup


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A page with Campaign options open


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Name your test campaign


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Scroll down by dragging down the slider


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Since we are testing the variable, “Subject line” in three variations


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Fill in the three boxes


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Scroll down further


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Fill in Email address and From name boxes


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Go to the next step, Click Content


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Select a template


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Choose a layout on the Template page


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Click Select


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The Design page will open


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If done with the design, click “Confirm Before Sending” button


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A comfirmation page will open


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Review the Checklist. Click “Resolve” or “Edit” buttons to make changes to any section of the campaign.


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Click the “Send” button to test campaign right away


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or the “Schedule” button to go out later


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Now it’s your turn to test your campaign using the A/B method and have a great start in Email Marketing with MailChimp!


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