How to Create an A/B Split Test Campaign in MailChimp

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How to Create an A/B Split Test Campaign in MailChimp

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Log in to your MailChimp Account

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Enter Your Username and Password and Login

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The Dashboard will open

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Click the drop down menu on the right of “Create Campaign” button

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A Campaign menu will appear

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Click the A/B testing campaign option

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This is the heading of the page that will open

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This part will vary depending on your lists

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In this tutorial, the Special Event #2 list is chosen as Recipient

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Four options will open, choose your preference

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In this tutorial, “Send to entire list” option is chosen

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Click the next step, the Variables found at the bottom of the page

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A page with test options will open

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One of four Variables can be tested

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In this tutorial, the variable being tested is “Subject line”

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Click the plus sign for the variable being tested

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Click the plus or minus icons to add or remove additional variations of the variable. 

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A variable can be tested with up to three variations 

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Let us test three variations 

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Click the plus sign under the variable to test additional variation  

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The number of variations has changed to three  

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The number of variations equals the number of combinations

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To get the most reliable data from the test, it is highly recommended to send combinations to at least 5,000 subscribers

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If the list or segment does not allow for 5,000 subscribers in each combination, test the entire list (100%)

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Drag the slider to the right most to set to 100%

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The data under summary will change

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If percentage is not set to 100%, choose how the winning combination be determined

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Click the drop down arrow to the right of “By open rate”

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Another set of options will open

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In this tutorial, “By open rate” is chosen

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Choose the number of hours the test will run

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It is recommended to wait at least 4 hours after sending an A/B Testing Campaign to send a winning campaign.

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Go to the next step, Click Setup

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A page with Campaign options open

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Name your test campaign

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Scroll down by dragging down the slider

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Since we are testing the variable, “Subject line” in three variations

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Fill in the three boxes

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Scroll down further

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Fill in Email address and From name boxes

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Go to the next step, Click Content

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Select a template

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Choose a layout on the Template page

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Click Select

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The Design page will open

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If done with the design, click “Confirm Before Sending” button

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A comfirmation page will open

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Review the Checklist. Click “Resolve” or “Edit” buttons to make changes to any section of the campaign.

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Click the “Send” button to test campaign right away

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or the “Schedule” button to go out later

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Now it’s your turn to test your campaign using the A/B method and have a great start in Email Marketing with MailChimp!