10 A/B Testing Mistakes that Make Your Wallet Cry

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10 A/B Testing Mistakes That Make Your Wallet Cry ! Don’t Just Measure Conversion Rate! A B Calling tests early Sequential Testing Is Not A/B Testing. Don’t surprise your regulars. Random Testing. Pre-plan your tests sample size. Prioritization of tests. Website wide consistency for tests. Small website changes give small conversion changes. Segmenting requires a bigger sample size. www.convert.com

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