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Seeking Social's ROI? You're Missing the Point Entirely

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Seeking  Social’s  ROI?       You’re  Missing  the     Point  En1rely.         Shareen  Pathak   @shareenpathak   Brands  Editor   Digiday           #DigidayDBS Angela  Wells   @AngWWells   Senior  Director   Oracle  Social  Cloud     @AngWWells @shareenpathak


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#DigidayDBS @AngWWells @shareenpathak


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Social  is  an  enablement  tool,   not  a  standalone  channel.             Social’s  true  value  comes  in  the   ability  to  enable  your  business.   #DigidayDBS @AngWWells @shareenpathak


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General Motors Using new channels to build relationships with current and potential customers – providing value to retain engagement and loyalty 500+   employees   from   PR,   sales,   markeEng,   &  customer  service  represent  GM  on  social   5,000+   customers   engage   with   GM’s   service  reps  via  social  each  month   Through   July   2015,   GM   has   responded   to   15,000+  tweets  this  year,  all  viable  leads   #DigidayDBS @AngWWells @shareenpathak


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Sapporo Breweries Strengthening and expanding marketing channels through social media engagement Achieves   3x   higher   engagement   rates   over   compeEtors   Increases   visitor   traffic   redirected   from   social  media  to  website  by  135%   Responds  to  posts  in  less  than  30  minutes   instead  of  3  days   #DigidayDBS @AngWWells @shareenpathak


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Deseret Digital Media Listening and engaging with millions of followers with SRM #1   Facebook   page   for   overall   engagement     100M+   followers   on   80+   social   channels   G e n e r a t e s   8 5 0   m i l l i o n   a d   impressions  monthly     #DigidayDBS @AngWWells @shareenpathak


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Polaris  Industries   Listening for new product development: Tickled “pink” by voice-ofcustomer insights from SRM   Uncovered  emerging  trend  in  social   using   SRM’s   theme   and   term   analysis   Developed   customer-­‐inspired   product   line   driving   increased   loyalty  and  advocacy   Product   provided   a   new   revenue   opportunity   for   their   accessories   dealers   #DigidayDBS @AngWWells @shareenpathak


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Seeking  Social’s  ROI?       You’re  Missing  the     Point  En1rely.         Shareen  Pathak   @shareenpathak   Brands  Editor   Digiday           #DigidayDBS Angela  Wells   @AngWWells   Senior  Director   Oracle  Social  Cloud     @AngWWells @shareenpathak


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