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How GoDaddy’s Engaged Employees Fueled a Branding Reset
#EngageU How GoDaddy’s Engaged Employees Fueled a Branding Reset Stacey DePolo Social Media Manager at GoDaddy @sdepolo Dave Hawley VP of Marketing at SocialChorus @DaveHawley33
When employees are engaged and well-informed, they will engage and inform their network. #EngageU
Employee Engagement Leads to Employee Advocacy Employees who feel connected with the brand are also more empowered to advocate for the brand. 93% of employees say they would be good at advocating for the brand 87% of employees see the career benefits of advocating for the brand #EngageU
Why Don’t Employees Already Advocate? 55% of employees don’t share about the brand because they are worried they’ll get in trouble 44% of employees don’t know what information they can and can’t share #EngageU
What inspired GoDaddy to get started with employee advocacy?
GoDaddy Wanted to Change their Brand Image Edgy advertising was off-putting to customers -- reputation and brand sentiment was at a low Reset the brand image by aligning brand messaging to internal culture Employees know the brand best -- tap into their pride to share the real GoDaddy story #EngageU
#EngageU “If we really wanted to make this about-face as a brand, we needed to harness our employees’ passion to tell our story.” Stacey DePolo Social Media Manager at GoDaddy @sdepolo
GoTeam Gets the Green Light Launched in January 2015 Allows employees to discover and share the latest company and industry news and content 22,000+ employee shares 44,000+ audience engagements $50M+ social impressions #EngageU
#EngageU “The GoTeam employee advocacy program has been vital in scaling brand awareness beyond the capacity of our social team.” Stacey DePolo Social Media Manager at GoDaddy @sdepolo
What types of content engage GoDaddy employees?
Content that Engages GoDaddy Employees Thought Leadership Content Helpful tips and content for customers Take Action Now Company programs and contributions GoDaddy Life & News Company news and content Employee Generated Content Employee submitted content in the program #EngageU
How GoTeam Champions Customer Stories Enable employees to live the brand promise -- Manifesto of Kickass Help very small businesses globally, start, run and thrive Make it easy for employees to celebrate customers’ successes with their networks #EngageU
How GoTeam Drives Change #EngageU GoTeam empowers employees to support causes that are important to them, the company, and their customers Women in Tech Net Neutrality Veterans in the Workplace
GoDaddy Empowers Employees to Join the Conversation #EngageU
#EngageU “GoDaddy employees are proud to be part of an organization that takes a stand on these issues. Knowing this motivates and inspires them.” Stacey DePolo Social Media Manager at GoDaddy @sdepolo
How does GoDaddy keep employees engaged in the program?
How GoDaddy Activates Employee Advocates Started rolling it out by department Company-wide town hall meetings Recruitment roadshow Continue to motivate employees through: Email notifications and prompts Fresh and relevant content Competitions and incentives #EngageU
What do you see for the future of GoTeam?
Looking Ahead: Accelerate Engagement with Better Content Optimize content strategy Employee feedback and surveys Improve content relevancy through Content Channels By customer vertical and interests By employee location #EngageU
Looking Ahead: Accelerate Engagement Through Mobile Apps Improve internal communications Mobile app Push notifications Customized content #EngageU
#EngageU “With the mobile component, we hope to activate our advocates with real-time notifications and content.” Stacey DePolo Social Media Manager at GoDaddy @sdepolo
Communication Messages and Quality Employees feel Drained A knowledge worker spends most of the week gathering and communicating information: Reading and answering email Searching and gathering information Communicating and collaborating internally Communicating and collaborating externally Publishing information Actual Work: Managing projects and people, analyzing information, creating content, and other structured tasks
SocialChorus surveyed 1,000 employees from enterprise companies. #EngageU
Workplace Communication Needs to Improve Both employees and managers agree that there isn’t enough effective communication internally. 94% of employees want to hear more about what is going on from leadership 68% of executives believe they do a “good” job of communicating #EngageU …Only 21% of employees agree
The use of mobile to accomplish everyday tasks is increasing — especially for working professionals. #EngageU
Create a Consumer Experience for Employees Employee communication strategies that adapt to consumer expectations work better. The majority of your workforce wants to receive company information via a mobile app. 82% of Millennials 76% of Gen X 54% of Baby Boomers #EngageU
Meet the Only Daily News App for Work The SocialChorus app connects employees to the latest news and company content to increase productivity, engagement and advocacy.
Interested in Learning More? #EngageU Download our ebook 4 Steps to Launching an Employee Engagement & Advocacy Program in 30 Days http://bit.ly/4stepstolaunch Request a Customized Demo 415.655.2700 http://www.socialchorus.com/tour firstname.lastname@example.org