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80 AROUND THE WORLD IN MARKETING IDEAS 2016
80 AROUND THE WORLD IN MARKETING IDEAS 2016 ASIA PACIFIC
1 Asia Pacific COCA COLA India How to become a 'local' brand even if you're a multinational
2 Asia Pacific LIFEBUOY India Use emotions to change behaviours
3 Asia Pacific UNILEVER India How to reach consumers without access to TV and internet
4 Asia Pacific NTT DOCOMO Japan How to upgrade your image from an old fashioned company to young and fun
5 Asia Pacific PEPSI China Adding a people purpose to your brand to connect emotionally with your audience
6 Asia Pacific SAMSUNG South Korea Meaningful brand activation
7 Asia Pacific STARHUB Singapore Attract customers by enabling them to do good
8 Asia Pacific OPTUS Australia How innovative technology can help you prove the power of your product
Asia Pacific RADIANT Australia Turn a product demonstration into entertaining branded content
10 Asia Pacific HEINEKEN Taiwan Engaging branded content to claim a positioning
11 Asia Pacific ALZHEIMER’S New Zealand Think creatively about how to symbolise what matters most to your audience
12 Asia Pacific AUSSIE FARMERS DIRECT Australia Cut through the distributors to sell directly and better
13 Asia Pacific BAIDU CHOPSTICKS China Apply technology to everyday tasks to make everyday life better
14 Asia Pacific DISNEY ENGLISH SCHOOLS China Connect with a more powerful brand to help your business grow faster and further
15 Asia Pacific GOGORO SCOOTERS Taiwan Take a concept like Tesla, then apply it to a different category
16 Asia Pacific HAIER CODA China Constantly look to make things smaller, easier, and more mobile
17 Asia Pacific LUCKY IRON FISH Vietnam Sometimes physical, traditional solutions are the most inspiring
18 Asia Pacific MOA BEER New Zealand Find new reasons for your customers to use your product
19 Asia Pacific FRANK BY OCBC Singapore Connect with young people by delivering products in new ways
20 Asia Pacific XIAOMI MIBAND China Engage people through health and fitness, and big data to make it personal
80 AROUND THE WORLD IN MARKETING IDEAS 2016 MIDDLE EAST AND AFRICA
1 Middle East and Africa KEMPINSKI Dubai Find the overlap between your brand message and what your audience is interested in
2 Middle East and Africa BAHEYA HOSPITAL Egypt How to break through the clutter of charity ads on television
3 Middle East and Africa VLISCO Ghana Create brand ambassadors by playing a role in society
4 Middle East and Africa STOP THE SHOP Lebanon Use earned media power to change attitudes and behaviours
5 Middle East and Africa SURESLIM South Africa Disruption, temptation, contradiction, reverse psychology.
6 Middle East and Africa AXE Egypt How to use a new product packaging to engage with your audience
7 Middle East and Africa PROCTOR & GAMBLE South Africa Creating a purpose for your brand
8 Middle East and Africa UBCI Tunisia Involve your customers in your cause
9 Middle East and Africa ETISALAT UAE How to launch an app in the offline world
10 Middle East and Africa GUINESS Africa Using cultural heritage to connect with your local audience
11 Middle East and Africa FARM FROM A BOX Ethiopia Creating complete solutions for people who need them most
12 Middle East and Africa KULULA AIRLINES South Africa Engaging consumers through humour in a serious world
13 Middle East and Africa COCA COLA & BT GLOBAL Nigeria Partnering to add value to your proposition and distribution channel
14 Middle East and Africa KEEPOD Israel Making things as simple and easy as possible for consumers
15 Middle East and Africa RATHAKA South Africa Turning waste products into more innovative useful products, and making them cool
16 Middle East and Africa LORNAH SPORTSWEAR Kenya Design that use local culture and heritage, and personalities
17 Middle East and Africa UN SHARE A MEAL Syria Engaging people in easy ways, to make a difference in seconds.
18 Middle East and Africa MELLOW CABS South Africa Redesigning traditional products in more modern ways
19 Middle East and Africa SHIKUN & BINUI Israel Demonstrating industrial benefits in more human ways
20 Middle East and Africa WALK FOR WATER Sudan Taking your cause to a global audience though extreme action
80 AROUND THE WORLD IN MARKETING IDEAS 2016 EUROPE
1 Europe BJORN BORG Sweden How to reach a 18–25 year target audience
2 Europe GERMAN WINGS & SKYPE Germany Using technology and data to target individuals with a tailor made promotion
3 Europe POSTNL Netherlands How to connect with millennials in a nondigital way
4 Europe INTERMARCHE France Create a new category by anticipating societal debate
5 Europe CANON Denmark Regain relevance for tech-savvy consumers
6 Europe L’OREAL France If there is too much choice… people often stay with what they know.
7 Europe VOLVO UK Justify your brand values to a new target audience
8 Europe EXIT DEUTSCHLAND Germany How to apply creative thinking to tackle extremism
9 Europe MEDIA MARKT Germany Live branded content across all media channels to activate new and existing customers
10 Europe LEGO UK A dual campaign to launch a movie using the communication power of other brands
11 Europe AIRBUS France Constantly looking for better solutions unlimited by perceived limits.
12 Europe RAPHA CYCLE CLUBS UK Build a brand as a community of people who share a passion.
13 Europe BREWDOG BEER UK Have an attitude … Be challenging. Be outrageous. Be different.
14 Europe DISMALAND BY BANKSY UK Be counter-intuitive … be the opposite of everyone else.
15 Europe EGOBOOST BY SUPERMOOD Finland Combine categories, bringing together ideas to do better
16 Europe HONDA UK Show how people are real, their professional and non-professional sides.
17 Europe IKEA Sweden Create a competition that engages people in ideas and collaboration
18 Europe ONE FINE STAY UK Take an existing successful concept, and then do it better
19 Europe RASPBERRY PI MAKER CLUBS UK Create clubs for your customers to use your product together
20 Europe RED BULL BREAK DANCE Italy Don’t sell your product sell your brand, connected to a bigger idea.
80 AROUND THE WORLD IN MARKETING IDEAS 2016 THE AMERICAS
1 The Americas AMERICAN GREETINGS USA Using Mother's Day to reconnect consumers to your brand
2 The Americas BURGER KING USA How to create cultural impact and be part of the conversation
3 The Americas ALLSTATE INSURANCE USA Use a non-traditional way to engage new customers for a low involvement product
4 The Americas MCDONALD’S USA Create a way to amplify brand positivity
5 The Americas SOL DE JANIERO Brazil Define a purpose for your brand and create impact
6 The Americas SPORT CLUB DO RECIFE Brazil Create emotional branded content to spark the conversation around a difficult theme
7 The Americas MINISTRY OF DEFENCE Colombia Use creativity to end conflict
8 The Americas SAMSUNG Argentina Change the brand perception from cold and technologic to a brand that cares
9 The Americas NIVEA Brazil Create an emotional connection with your target audience
10 The Americas GEICO USA Turn the most annoying media into something fun and link it to your brand
11 The Americas AMAZON PRIME AIR USA Communicating future ideas and innovations to engage customers today.
12 The Americas BOLTHOUSE FARMS USA Making boring things more interesting – like healthy food more fun.
13 The Americas AMERICAN EXPRESS USA Creating a movement where all your distributors support you
14 The Americas BROOKLYN SUPERHERO SUPPLY CO. USA Creating science-fiction brands to sell normal products
15 The Americas FEDERAL EXPRESS Brazil Communicating in clear and simple ways
16 The Americas GOOGLE USA Combining high tech with low tech to make things interesting and affordable
17 The Americas JOHNNY CUPCAKES USA Packaging your product like something else, and selling it differently
18 The Americas LULULEMON YOGA BEER USA Reaching out to a new audience, with a different motivation, for your product
19 The Americas SAVE THE CHILDREN Mexico Addressing big issues in bold and direct ways to gain more attention
20 The Americas VIRGIN AMERICA USA Sit up and listen. Don’t communicate the way everybody else does.
80 AROUND THE WORLD IN MARKETING IDEAS 2016 Around the world in 80 Marketing Ideas was developed as a crowd-sourced “treasure hunt” by the global marketing community, and then brought to life in a two-day event in Istanbul. Find out more about each marketing idea at www.theGeniusWorks.com With special thanks to Anouk Pappers, Maarten Shaeffer, Tanyer Sonmezer, Maya Gamilidi, HRH Princess Basmah Bint Saud, Alex Hunter and Kaiser Kuo. For speaking keynotes and workshops contact email@example.com