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#LeanContent: Content Strategies for the rest of us

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#LeanContent: Content Strategies for the rest of us Why lean is the future of content marketing Guillaume Decugis Co-Founder & CEO – Scoop.it


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You’ve heard it many times before: you need a content strategy


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But only great content makes an impact Google and social networks killed low quality content… … not to mention that it hurts your brand.


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Great content = cost


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Great content = cost + time


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Some have deep pockets to solve this Do you?


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Content strategy for the rest of us Low cost but no impact Low cost / fast / high impact Costly Flops Costly Wins Cost / Time Impact


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Think: (lean) startups Low budget Fast and agile Change the world


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A framework: L.E.A.N. Content Leverage


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A framework: L.E.A.N. Content Leverage Experiment


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A framework: L.E.A.N. Content Leverage Experiment Automate


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A framework: L.E.A.N. Content Leverage Experiment Automate N’ measure


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San Francisco/NYC Meetup series uservoice | task rabbit | linkedin | slideshare | buffer | moz | mozilla | facebook | beth kanter jeremy goldman | likeable media | vaynermedia Our background: the #leancontent meetups Beth Kanter at Scoop.it HQ for Dec. 13 #leancontent meetup


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Leverage existing audiences 60M monthly uniques, excellent SEO Blog knowing people asked the question Get your blog posts bundle with others’ for greater discoverability And many more!


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Leverage your community Encourage contributions. Start a blog contribution program. Write round-up posts from testimonials.


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Leverage existing content Don’t just create. Curate. 85% of professionals who used content curation in 2013 said it helped them save time to maintain their online presence*. *Scoop.it 2014 survey on the impact of Content Curation for US professionals. 1450 respondents.


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Leverage existing content Repurpose. Remix. Turn a blog post into a SlideShare, a SlideShare into an infographic, an event into a blog post, etc... © Red Bull Media House


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Experiment: don’t overthink Testing > Over-thinking


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Experiment: put quantity before quality. Only practice makes perfect. So because you need quality, you have to start with quantity.


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Automate repetitive tasks Content sourcing Cross-posting Scheduling Integrate all your content properties through your own content hub


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Automate authentically Keep it real. Keep humans in control.


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Measure Traffic. Engagement. Leads, CPL / CPA… But make sure to define your objectives first.


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Learn & repeat Low cost but no impact Low cost / fast / high impact Costly Flops Costly Wins Cost / Time Impact


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Join #leancontent Meetup groups: San Francisco: http://meetup.com/leancontent NYC: http://www.meetup.com/Lean-Content-NYC/ Want to be a speaker? Volunteer for new cities? ally@scoop.it Help us curate #leancontent best practices: http://leancontent.scoop.it/


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