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Unlocking Your Content’s Potential (and Driving Business)

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TODAY’S PRESENTATION: Unlocking Your Content’s Potential (and Driving Business)


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There Is One Key to a Successful Presentation


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3 Image courtesy of Pooky Poetry


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The Disclaimer


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ACT ONE


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The Evolution of Content Marketing


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91/100 http://bitly.com/cm-research


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sodahead.com


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Just 42% believe their content marketing is effective http://bitly.com/cm-research


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briancromer.com


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CONTENT


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Enabling Women to Have More Quality Time with Their Families


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Enabling Teen Girls to Be More Confident with Their Bodies


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Helping Men Become Better Men


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Help Engineers Answer the Most Challenging Industrial Solder Questions 32


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Your Sweet Spot What You Know What Your Prospect Cares About


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TECHNOLOGY


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tractiondemand.com


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BUSINESS


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CMO Gas Station Example


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TAKEAWAYS You Need to Question Your Marketers on their Content Creation (WHY?) You Need to Sell Intelligent Content Based on Sales, Savings or Sunshine. Understand the New Paradigm in Marketing – Owned Audiences are the Key!


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Joe Pulizzi joe@contentinstitute.com @JoePulizzi THANK YOU


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