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How to Give Your Brand a Personality

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Your website Company Blog Intranet "CEOs need to go where their stakeholders are…Today's CEO can choose the platform most popular with their key community.“ -Igor Gonta, CEO,Market Prophit


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“Brand is simply an organisation, product or service with personality” Wally Olins


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“Today people don’t trust companies. One of the things marketers want to do is to humanize their brand. What better way to do it than put a live person in front of them.” – Jackie Huba, Author


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“The realization of “People “People relate more than Follow People”to other people, not sales or logos is they do companiespitches and marketing jargon” finally setting in” Janet Fouts, CEO Tatu a Difference Russ Turner, CEO Make Digital Media


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“People buy from those they trust. When you build a personal brand – one that people can learn to trust – people will buy from you. Jill Celeste, Marketing Coach.


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“The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions“ -Danielle Sacks, Writer, Fast Company


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“The time to repair the roof is when the sun is shining.” -John F. Kennedy


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Employer Branding Slide Socially engaged companies are 58% more likely to attract top talent


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Top British Influencers By interactions  1st Bernard Marr By UK Followers  1st Richard Branson  2nd James Caan  2nd James Caan  3rd David Cameron  3rd Bill Gates  4th Alistair Cox  4th Arianna Huffington  5th Azeem Azhar  5th Deepak Chopra  6th David Cameron  6th Sir Martin Sorrell


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6.58m followers 2.28m likes 476K followers 8.36m followers


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“…social media is also beyond business — people want to know what's meaningful." “Social media overall …allows me to hear what people are saying on a daily level …. It's important to take the time to listen.” “..allows me to share the lessons I've learned in business, as people are always keen to find ways to be better at what they do." “Be authentic and organic. It can't be forced or it won't work. And most importantly, have fun.”


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INTRO FOR EXAMPLES OF CEO AND HOW THEY USE SOCIAL


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BARACK OBAMA


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Rand Fishkin


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CEO as trusted as Employees 2014 Edelman Trust Barometer Annual Global Study Think about different types of information you may read, see or hear about a company. For each topic, select which person you trust most to provide you with credible and honest information about a company. 39


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Personality… Tone of Voice… Platforms… Engage… Personas…


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