'

BEYOND

Понравилась презентация – покажи это...





Слайд 0

BEYOND CREATING EMOTIONALLY RELEVANT CONTENT @garyedgar SLOGANS


Слайд 1


Слайд 2


Слайд 3


Слайд 4

REAL TIME MARK ETING


Слайд 5


Слайд 6

The original promise of social media… Conversations Dialogue Interactions


Слайд 7

Instead we get stuff like this ?


Слайд 8


Слайд 9

People are looking for answers, information and help.


Слайд 10

of people are using the web to research products 90%


Слайд 11

Is this what you want them find?


Слайд 12


Слайд 13

Loyalty?


Слайд 14


Слайд 15

We are the gatekeepers to the brand’s story


Слайд 16

EXAMPLES


Слайд 17

Heineken - Dropped


Слайд 18

30 videos 35 million+ views Across 208 countries Longer videos saw 90% more engagement


Слайд 19


Слайд 20


Слайд 21


Слайд 22

What do they have in common?


Слайд 23

$$$$$


Слайд 24


Слайд 25

5 KEYS TO DEVELOPING AWESOME CONTENT


Слайд 26

Understand your audience, and give them what they want 1


Слайд 27

Do the research: Who are your fans? What speaks to them? What do they care about? Most importantly, always approach them like people, not demographics


Слайд 28

Create emotional connections 2


Слайд 29


Слайд 30

Motivate people, make them feel part of something 3


Слайд 31

Don’t allow people to be passive - trigger engagement, ask questions, insist that they participate. Always include calls to action.


Слайд 32

Integrate: Don’t rely on one channel 4


Слайд 33


Слайд 34

Inform AND entertain 5


Слайд 35

Help people, they’re searching for answers and information, but have fun doing it. Be human, and deliver something you would enjoy reading.


Слайд 36

Know your audience Create emotional connections Make them feel part of something Integrate Inform and entertain


Слайд 37

Thanks @garyedgar


×

HTML:





Ссылка: