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5 THINGS YOU MAY NOT KNOW ABOUT PR IN MALAYSIA

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5 THINGS YOU MAY NOT KNOW ABOUT PR IN MALAYSIA


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A SHORT PRESENTATION FOR: - Foreign companies doing PR in Malaysia; and - PR pros working with Malaysia-bound clients MYAOO


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LIMITED B2B MEDIA


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MALAYSIA HAS A LIMITED POOL OF B2B PUBLICATIONS


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MANY SPECIALIST BUSINESS SECTORS LACK PRINT OR ONLINE REPRESENTATION


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OTHERS ARE UNDER-REPRESENTED


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MANY B2B MEDIA ARE REGIONAL, BASED IN SINGAPORE, HONG KONG YOU GOTTA GO OUT TO GET IN


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THIS LACK OF SPECIALIST B2B MEDIA IS A CHALLENGE FOR ALL COMPANIES Let us tell you a story


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BUT ESPECIALLY FOR THOSE TELLING TECHNICAL STORIES E = mc2


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SO STRIVE TO TELL STORIES THAT EVERYONE CAN UNDERSTAND A + B = C


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AND USE GENERAL BUSINESS BENEFIT MESSAGES, CONSUMER ANGLES WIN:WIN


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EXPECTATIONS ? REALITY


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CLIENTS OFTEN HAVE PRECONCEIVED NOTIONS ABOUT PR IN MALAYSIA


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ADDRESS THESE NOTIONS EARLY TO AVOID PROBLEMS LATER


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ONE NOTION IS THAT YOU CAN PAY TO ENSURE MEDIA COVERAGE WOW! SUCH RINGGIT!


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THIS IS NOT THE CASE MEH…


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ANOTHER IS THAT MEDIA WILL PRINT ANYTHING FROM ANYONE SCALABLE BLAH BLAH! MUCH SCALABLAH!


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AGAIN, THIS IS NOT TRUE GRR…


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ALL MEDIA FOCUS ON NEWS RELATED TO THEIR OWN MARKETS …


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… BUT THIS INSULARITY IS MORE PRONOUNCED IN MALAYSIA


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CLIENTS WITHOUT LOCAL OPS OR MALAYSIA-SPECIFIC HOOKS WILL FIND IT HARD TO EARN COVERAGE


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SELF-CENSORSHIP


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MEDIA PRACTICES SELF-CENSORSHIP


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OWNERS OF THE MAIN DAILIES ARE DIRECTLY ASSOCIATED WITH THE RULING COALITION …


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… AND MUST FOLLOW A CERTAIN LINE


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IF CLIENTS SEEK RELATIONSHIPS WITH THE GOVERNMENT, CERTAIN SENSITIVITIES MUST BE OBSERVED


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IF THEY WORK WITH A GOVERNMENT DEPARTMENT OR COMPANY (GLC) …


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THE POSITIVE ROLE PLAYED BY GOV’T MUST ALWAYS BE HIGHLIGHTED THESE DUDES ROCK! GOSH


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AND IT MUST BE GIVEN THE LION’S SHARE OF CREDIT THEY DID IT ALL! KEEP IT COMIN’


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MEDIA EVENTS


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OPTIMIZE MEDIA’S PRESENCE AT PRESS CONFERENCES AND EVENTS BY …


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HOLDING THE EVENT OUTSIDE MORNING, EVENING RUSH HOURS


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HOLDING IT IN A CENTRAL LOCATION NEAR A TRANSPORTATION HUB


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ALSO, MEDIA DON’T REQUIRE GIFTS BUT LIKE TOKENS OF APPRECIATION


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LANGUAGE EXCLUSIVES


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PRs CAN CONDUCT “EXCLUSIVE” INTERVIEWS WITH 3 MEDIA AT ONCE


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MALAYSIA SUPPORTS MALAY, CHINESE AND ENGLISH LANGUAGE MEDIA ?! RAUNGAN! ROAR!


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MOST JOURNALISTS ARE HAPPY TO CONDUCT INTERVIEWS IN ENGLISH … ???! TIADA MASALAH! NO PROBLEM!


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SO YOU CAN GIVE ALL THREE AN EXCLUSIVE FOR THEIR LANGUAGE ???! EKSKLUSIF! EXCLUSIVE!


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THANK YOU AND GOOD NIGHT.


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Icons made by Freepik: Slides 1-8, 9-24, 28-32 and 34-40 Icons made by Emma Dimitrova: Slides 9-11 Icons made by OCHA: Slides 25-27 and 32 Icons made by Simpleicon: Slide 33 All icons are from Flaticon.com and used under a Creative Commons 3.0 license. PRESENTATION BY: TOTAL COMMUNICATIONS SYSTEM INC. TOKYO, JAPAN @TOCS_PR http://www.pr-tocs.co.jp/?en


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