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What is your online reputation, and why you should care?

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www.recoverreputation.com Online Reputation Management Basics What is your online reputation, and why you should care?


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www.recoverreputation.com Online Reputation Management Basics No web presence=no clients


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www.recoverreputation.com Online Reputation Management Basics Most small businesses or professionals understand that online reputation management is important, but: One Negative Review = Loss of 30 Customers


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www.recoverreputation.com Online Reputation Management Basics


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www.recoverreputation.com Online Reputation Management Basics


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www.recoverreputation.com Online Reputation Management Basics Pre-internet Brands, people and companies could control what was said about them. Information was controlled by gate keepers, companies, editors


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www.recoverreputation.com Online Reputation Management Basics The Internet is the new first impression   Clients “Google” you when speaking on the phone Anyone can say anything, and it shows up online People don’t ask for references anymore, they search Google Now…


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www.recoverreputation.com Online Reputation Management Basics Importance of Online Reputation Management The old way doesn’t work Emails ignored Cold calls get hung up on Mailings thrown away Brochures ineffective


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www.recoverreputation.com Online Reputation Management Basics Importance of Online Reputation Management Now: Marketing “2.0” Sales made by “Law of Attraction” Built on by trust Online information and searches Reviews are crucial Show by example


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www.recoverreputation.com Online Reputation Management Basics Importance of Online Reputation Management Who do you want to do business with? Trustworthy Professional Experienced Brings value


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www.recoverreputation.com Online Reputation Management Basics Importance of Online Reputation Management Online reputation Management Conveys this trust and expertise A virtual cocktail party or business meeting Translates your business and experience to the web


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www.recoverreputation.com Online Reputation Management Basics 77% of executive recruiters use search engines to research applicants 35% have eliminated candidates based on the information they found (ExecuNet) 83% of companies will face a crisis that negatively impacts their share price between 20 and 30%, during the next five years (Oxford-Metrica) Importance of Online Reputation Management


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www.recoverreputation.com Online Reputation Management Basics Good Content Did You Know? "84% say online reviews influence purchasing." From Opinion Research Corporation, Published in New York Times:


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www.recoverreputation.com Online Reputation Management Basics What is Online Reputation Management? Online reputation management (ORM) is anything online about a business or person


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www.recoverreputation.com Online Reputation Management Basics


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www.recoverreputation.com Online Reputation Management Basics What is Online Reputation Management? Beyond just information Sentiment Perception Impression Trustworthiness Expertise Feeling about person or business


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www.recoverreputation.com Online Reputation Management Basics What is Online Reputation Management? How to convert this?


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www.recoverreputation.com Online Reputation Management Basics What is Online Reputation Management? Blog posts Comments on blog posts Web sites Facebook likes Google+ activity Tweets YouTube Instagram Pinterest


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www.recoverreputation.com Online Reputation Management Basics What is Online Reputation Management? Your online reputation IS your reputation.


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www.recoverreputation.com Online Reputation Management Basics What is Online Reputation Management? Online Reputation Building: Builds brand Draws customers Focused on sales Online Reputation Repair: Suppresses or removes negative Creates content and platforms Focused on restoring business


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www.recoverreputation.com Online Reputation Management Basics


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www.recoverreputation.com Online Reputation Management Basics Questions? Steve Giovinco, Recover Reputation Online Reputation Management for Professionals 347-421-7598 | steve@recoverreputation.com


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www.recoverreputation.com Online Reputation Management Basics About Recover Reputation Boutique online reputation firm, focused on professionals 20+ years IT, writing experience Personal, hands-on approach


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