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Mark McCrindle mccrindle.com.au The Future of Supermarket Shopping in Australia: Engaging with the New Generations & Emerging Trends
Only occasionally in history do massive demographic shifts combine with huge social change and ongoing generational transitions and rapid technological trends so that within the span of a few decades, society altogether alters.
FASTEST GROWING COUNTRY IN THE OECD 1.7%
1.7% BIG AUSTRALIA GEOGRAPHICALLY
1.7% BIG AUSTRALIA DEMOGRAPHICALLY
AUSSIE RHYMING SLANG Joe Blake Captain Cook Frog and toad Harold Holt Barry Crocker snake look road bolt shocker
THE GENERATIONS OF TODAY
GEN Y SHOPPING TRAITS
“Foshizz my work gig is totes chron- the hours are defs cray cray but yolo.”
“I like my job.”
1800 TRENDS (1800 876 637) firstname.lastname@example.org www.mccrindle.com.au