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The Future of Supermarket Shopping in Australia: Engaging with the New Generations & Emerging Trends

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Mark McCrindle mccrindle.com.au The Future of Supermarket Shopping in Australia: Engaging with the New Generations & Emerging Trends


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Only occasionally in history do massive demographic shifts combine with huge social change and ongoing generational transitions and rapid technological trends so that within the span of a few decades, society altogether alters.


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FASTEST GROWING COUNTRY IN THE OECD 1.7%


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1.7% BIG AUSTRALIA GEOGRAPHICALLY


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1.7% BIG AUSTRALIA DEMOGRAPHICALLY


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AUSSIE RHYMING SLANG Joe Blake Captain Cook Frog and toad Harold Holt Barry Crocker snake look road bolt shocker


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COMMUNITY REDEFINED


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GENERATIONALLY


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THE GENERATIONS OF TODAY


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LOCALLY SOURCED


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GEN Y SHOPPING TRAITS


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GENERATION ALPHA


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“Foshizz my work gig is totes chron- the hours are defs cray cray but yolo.”


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“I like my job.”


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GENERATION Z


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GENERATION ALPHA


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1800 TRENDS (1800 876 637) mark@mccrindle.com.au www.mccrindle.com.au


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