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9 Simple Marketing Tips for Pinterest


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Pinterest marched onto the social media scene in 2010


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By 2012 it became the fastest company to reach 10 million unique views in 1 month Pinterest marched onto the social media scene in 2010


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By 2012 it became the fastest company to reach 10 million unique views in 1 month Pinterest marched onto the social media scene in 2010 Today it boasts over 70 million users


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So why should you care about that?


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47% of US shoppers have made a purchase based on a Pinterest recommendation


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The average Pinterest user has a mean household income is $100,000 47% of US shoppers have made a purchase based on a Pinterest recommendation


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The average Pinterest user has a mean household income is $100,000 47% of US shoppers have made a purchase based on a Pinterest recommendation There are only 500,000 business pages so Pinterest is free for the taking


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Which brings us to StoreYa’s 9 Marketing Tips for Pinterest


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1 Use a Pinterest Business Page


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A Pinterest Business Page looks exactly the same as a regular Pinterest board


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The advantage is that it gives you access to powerful analytic tools A Pinterest Business Page looks exactly the same as a regular Pinterest board


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The advantage is that it gives you access to powerful analytic tools A Pinterest Business Page looks exactly the same as a regular Pinterest board


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These tools show you how many people see your pins,


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These tools show you how many people see your pins, click on your content,


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These tools show you how many people see your pins, click on your content, pin from your website,


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These tools show you how many people see your pins, click on your content, pin from your website, and more


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You can use this info to improve your strategy These tools show you how many people see your pins, click on your content, pin from your website, and more


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2 Optimize Everything for SEO


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Pinterest offers many opportunities to use industry related keywords


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Pinterest offers many opportunities to use industry related keywords By using keywords wisely you can get your content ranked higher on Pinterest searches and on Google


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You can optimize:


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You can optimize: Your User Name by making it relevant and easy to find


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You can optimize: Your About Section by explaining your company with as many industry keywords as possible Your User Name by making it relevant and easy to find


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Notice how Shopify manages to fit


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Notice how Shopify manages to fit products,


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Notice how Shopify manages to fit products, Shopify,


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Notice how Shopify manages to fit products, Shopify, stores,


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Notice how Shopify manages to fit products, Shopify, stores, ecommerce,


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Notice how Shopify manages to fit products, Shopify, stores, ecommerce, and sell


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Notice how Shopify manages to fit products, Shopify, stores, ecommerce, and sell all within 160 characters


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You can also optimize:


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Your Boards by creating a few that focus on different keywords You can also optimize:


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Your Boards by creating a few that focus on different keywords Your Pins by using keywords in the descriptions You can also optimize:


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Your Boards by creating a few that focus on different keywords Your Pins by using keywords in the descriptions Your Uploaded Images by using keywords in the file name You can also optimize:


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3 Use the Best Image Sizes


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Pinterest is all about the pictures, so you want the your images to look good


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Pinterest is all about the pictures, so you want the your images to look good You can do this by optimizing the size of your images


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Make your images 735 pixels wide as this is the max width


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Make your images 735 pixels wide as this is the max width Taller images get more repins.


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Make your images 735 pixels wide as this is the max width Taller images get more repins. As you can see, the taller image takes up more of the board than the smaller one, making it more noticeable


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Make your images 735 pixels wide as this is the max width Taller images get more repins. The ideal proportion of width to height is either 2:3 or 4:5


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4 Have a Few Different Boards


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Have a bunch of different boards on assorted topics


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This lets you appeal to as many different people as possible Have a bunch of different boards on assorted topics


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This lets you appeal to as many different people as possible Have a bunch of different boards on assorted topics It also makes your content easier to access


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Hubspot has 34 different boards!


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Hubspot has 34 different boards! Notice the use of keywords


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Hubspot has 34 different boards! Notice the use of keywords and branding


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5 Keep Up With the Times


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Keep your boards up to date by having holiday and seasonal boards


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You can keep these boards year round at the bottom of your list and move them up when it’s appropriate Keep your boards up to date by having holiday and seasonal boards


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You can keep these boards year round at the bottom of your list and move them up when it’s appropriate Keep your boards up to date by having holiday and seasonal boards This way you can add content any time you want and it will be ready when the time comes


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Sony’s Super Bowl Board is a great example. It’s there all year


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Sony’s Super Bowl Board is a great example. It’s there all year and then gets brought up for the big game


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6 Have Group Boards


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Group boards let your followers share their own images to your boards


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These boards can be about anything from sharing knowledge to customers using your products Group boards let your followers share their own images to your boards


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Here are a few Group Boards from The Food Network


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Here are a few Group Boards from The Food Network Group boards have a small grey icon next to them that looks like a crowd of people


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There are a lot of advantages from using Group Boards


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You show your followers that you care what they have to say There are a lot of advantages from using Group Boards


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You show your followers that you care what they have to say There are a lot of advantages from using Group Boards User generated content is often shared more than regular content


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7 Distribute Your Content Evenly


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Avoid having only brand related content


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You should make sure to mix in non-brand related pins and boards Avoid having only brand related content


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You should make sure to mix in non-brand related pins and boards Avoid having only brand related content Do this by creating boards that relate to the broader culture of your target community


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Target’s Healthy Living Board evenly distributes content that appeals to its target customer


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Target’s Healthy Living Board evenly distributes content that appeals to its target customer You can see here a balance between posts about Target products


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Target’s Healthy Living Board evenly distributes content that appeals to its target customer You can see here a balance between posts about Target products, and posts related to the board’s theme


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8 Brand Your Pins


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Your goal on Pinterest is recognition for your brand


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You want your images repinned and shared across the web Your goal on Pinterest is recognition for your brand


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You want your images repinned and shared across the web Your goal on Pinterest is recognition for your brand To ensure that you get the credit when that happens, brand your pins


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This image was found repinned on a WalMart board


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There it is!


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This image was found repinned on a WalMart board Because it was branded you can still see who originally posted it


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This image was found repinned on a WalMart board Because it was branded you can still see who originally posted it This pin is branded with a website Be sure to add your website, logo, or brand name to your images


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9 Use Pin-it Buttons


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Add Pin-it buttons to the images on your website


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This enables your site visitors to share your images on Pinterest Add Pin-it buttons to the images on your website


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This enables your site visitors to share your images on Pinterest Add Pin-it buttons to the images on your website This can give you both added exposure and the ability to reach new people who may not be following you


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This is an excellent example of a hover over Pin-it button


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This is an excellent example of a hover over Pin-it button Notice that the image is also branded so that if it is shared the source of the image is still known Branded with a website


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1. Use a Pinterest business page 2. Optimize everything for SEO 3. Use the best image sizes 4. Have a few different boards 5. Keep up with the times 6. Have Group Boards 7. Distribute content evenly 8. Brand your pins So there you have it! 9. Use Pin-it buttons on your website


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Turn Social Media into Social Commerce at www.StoreYa.com


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If you liked this slide show check out our blog for more great content! http://Blog.StoreYa.com


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