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Google Hummingbird: What It Means and What You Can Do About It

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Hello! Monica Wright Director of Audience Engagement at Search Engine Land and Marketing Land @MonicaWright Jim Carney Content Marketing Manager at Ektron @JimmCarney


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How Do Search Engines Work?


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The Old Way


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PERIODIC TABLE OF SEO ELEMENTS & GUIDE TO SEO searchengineland.com/seotable


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Index vs. Refresh vs. Algorithm


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Targeted content farms churning out low quality articles. Some sites were producing over 7,000 articles per day!


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Targeted spammy links.


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FAQ: ALL ABOUT THE NEW GOOGLE HUMMINGBIRD ALGORITHM Emphasis on “Entity Search”


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Knowledge Graph Learn More: Google Knowledge Graph


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Semantic MarkUp


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Personalized Search


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Instant Answers


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Mobile Matters, But… you don’t need a mobile site to rank better, however… a site with problems for smartphone searches on Google may not rank as well it’s more about what happens after the mobile search…


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What Mobile Visitors Want GOOGLE SURVEY REVEALS WHAT USERS WANT FROM MOBILE SITES by Greg Sterling


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What This Means For Your Content Strategy


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Google Encryption of Keywords


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Less Keywords, More Engagement


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How to Get Started


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Think Questions, Not Keywords


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Provide Value


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Build Buyer Personas


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Think Like A Brand


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Think Beyond Text


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Think Beyond Your Site


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4 More Ways… Use rich snippets Verify and implement Google+ brand page Don’t forget Google+ authorship Remember social media sharing, onsite and off…


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Status Update in 17 SECONDS!


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G+ Authorship


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You Could Just Ask www.helpmewrite.co Quora G+ Communities Reddit…


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How To Track Success


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Minutia Old-school keyword rankings aren’t going to work because of… Personalization Geotargeting (Not Provided) Google Keyword Tool retired in 2013 Possible inaccurate data in WMT SEO REPORTING: It’s Time We Get Away From the Minutia & Focus On What Matters by Janet Driscoll Miller


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Results are not rankings. Results are results.


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Takeaways


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THANKS! @MonicaWright / @SEngineLand @JimmCarney #EktronSynergy @Ektron


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