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Hello! Monica Wright Director of Audience Engagement at Search Engine Land and Marketing Land @MonicaWright Jim Carney Content Marketing Manager at Ektron @JimmCarney
How Do Search Engines Work?
The Old Way
PERIODIC TABLE OF SEO ELEMENTS & GUIDE TO SEO searchengineland.com/seotable
Index vs. Refresh vs. Algorithm
Targeted content farms churning out low quality articles. Some sites were producing over 7,000 articles per day!
Targeted spammy links.
FAQ: ALL ABOUT THE NEW GOOGLE HUMMINGBIRD ALGORITHM Emphasis on “Entity Search”
Knowledge Graph Learn More: Google Knowledge Graph
Mobile Matters, But… you don’t need a mobile site to rank better, however… a site with problems for smartphone searches on Google may not rank as well it’s more about what happens after the mobile search…
What Mobile Visitors Want GOOGLE SURVEY REVEALS WHAT USERS WANT FROM MOBILE SITES by Greg Sterling
What This Means For Your Content Strategy
Google Encryption of Keywords
Less Keywords, More Engagement
How to Get Started
Think Questions, Not Keywords
Build Buyer Personas
Think Like A Brand
Think Beyond Text
Think Beyond Your Site
4 More Ways… Use rich snippets Verify and implement Google+ brand page Don’t forget Google+ authorship Remember social media sharing, onsite and off…
Status Update in 17 SECONDS!
You Could Just Ask www.helpmewrite.co Quora G+ Communities Reddit…
How To Track Success
Minutia Old-school keyword rankings aren’t going to work because of… Personalization Geotargeting (Not Provided) Google Keyword Tool retired in 2013 Possible inaccurate data in WMT SEO REPORTING: It’s Time We Get Away From the Minutia & Focus On What Matters by Janet Driscoll Miller
Results are not rankings. Results are results.
THANKS! @MonicaWright / @SEngineLand @JimmCarney #EktronSynergy @Ektron