You Built It… Now Will they Buy It?

Понравилась презентация – покажи это...

Слайд 1

You Built It… Now Will they Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing ProductCamp Boston | May 2014

Слайд 2

The Good. 70

Слайд 3

The Bad. 2.2%

Слайд 4

The Ugly. 97%

Слайд 5

You’re missing opportunities. (And here’s why.)

Слайд 6

1. Aggressive media outreach increases visibility. 2. Creative ideas build thought leadership. 3. Content-rich campaigns drive urgency & sales. 4. Quantifiable goals = measurable results. 5. Brand distinction drives valuation. 5 Essential Points of Distinction Once is not enough.

Слайд 7

What you have to work with: Content Website Demand Gen Blogs Infographics Social Thought Leadership Video Webinars Media/PR Word-of-mouth Likes Shares Retweets SEO Reviews Events & Speaking Net Promoter (Advocates) Sponsored Content Advertisements Pay-per-click Owned Paid Earned

Слайд 8

Relationships only get you so far.

Слайд 9

1. H2H. The new B2B2E. 2. Narrow nets rule. 3. The WAIT game. 4. The new Face Time. It’s not about the meeting. The New Rules

Слайд 10

Proving it

Слайд 11

Starting gate: Create the 1st R&D pipeline in 75+ years Old-school outlook. Marketing = useless. Case Study: $1B Industrial Co Game plan: Fan club: Who’s in? Why? Marketing 101. Who to target. How. What. How often. Rollout: Automate. Test. Analyze. ROI to convince skeptics.

Слайд 12

47 leads in 72 hours 30 days: 3 projects, 1 new customer Value: $1,000,000+ ROI:

Слайд 13

WOM Impact Urgent Goal: Tap passionate customer base 3 Games – 1 Winner Choice: cash, gift card, charity…or Netflix Facebook, Twitter, newsletter…and email

Слайд 14

8,000 new signups monthly ROI: $230,000 in new sales in 6 months

Слайд 15

Social Strategy: Visual impact = holiday cheer & food Brand allegiance, awareness and connectedness Pin It to Win It Game plan: Pinterest page, $5,000 holiday sweepstakes www.kalhuaholiday.com Social ROI Organic ‘pins’ +50X; followers + 1,432% 10,000 new names

Слайд 16

Framing a B2B Campaign

Слайд 17

1. Killer content that reaches beyond your product. 2. Tomorrow is more interesting than today. Real-world data reaches the right audience. 3. Compelling campaigns package insight, news, visuals, webinars, sales and social. 4. Test. Measure. Reuse. Test..= Constantly better ROI. 5. Brand distinction drives valuation. (* samples available) Hit the Sweet Spot Original+Essential = Power

Слайд 18

Amy Bermar, President c: 617.827.5779 abermar@corporateink.com www.corporateink.com Here’s to being our own toughest judges. Amy Bermar Corporate Ink Integrated Marketing & PR 617-827-5779 abermar@corporateink.com