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opened, read How that get clicked and write emails to


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opened, read How that get clicked and write emails to


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Henneke Duistermaat Featured on:


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Email marketers face a huuuuge GAP…


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We try to achieve this…


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We often achieve this…


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GAP


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How can we bridge the gap? GAP


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Your reader profile may be something like this…


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64% male 76% London Income: ?30k - ?45k Reader profile Shoe size 7-9 Age: 19 - 35


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64% male 76% London Income: ?30k - ?45k Reader profile Shoe size 7-9 Age: 19 - 35


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64% male 76% London Income: ?30k - ?45k Reader profile Shoe size 7-9 Age: 19 - 35 x


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You can’t visualize vague demographics.


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You can only picture one person.


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Write to please just one person. ~ Kurt Vonnegut “ Image credit: Shutterstock


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If you open a window and make love to the world, so to speak, your story will get pneumonia. “ Image credit: Shutterstock


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Create one ideal reader profile Demographics Favourite websites, books, social media Dreams Struggles Name


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Create one ideal reader profile Demographics Favourite websites, books, social media Dreams Struggles Name


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Create one ideal reader profile Demographics Favourite websites, books, social media Dreams Struggles Name


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Create one ideal reader profile Demographics Favourite websites, books, social media Dreams Struggles Name


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Create one ideal reader profile Demographics Favourite websites, books, social media Dreams Struggles Name


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Create one ideal reader profile Demographics Favourite websites, books, social media Dreams Struggles Name


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Click here to download a free form to create an ideal reader profile (no opt-in)


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Your ideal reader will inspire you.


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He’ll tell you what to write, and how to write it.


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Source: Patisserie Valerie Example 1/4


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Source: Patisserie Valerie We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.


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Source: Patisserie Valerie We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.


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Source: Patisserie Valerie We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.


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Source: Patisserie Valerie We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.


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Source: Patisserie Valerie We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.


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Source: Patisserie Valerie We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.


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How to address your ideal reader instead…


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Source: UrbanDaddy Example 2/4


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Source: UrbanDaddy


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Source: UrbanDaddy


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Source: UrbanDaddy


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Source: Amnesty International Example 3/4


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Source: Amnesty International


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Source: Amnesty International


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Source: Amnesty International


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Source: Giant Example 4/4


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Source: Giant


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Source: Giant


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Your ideal reader will inspire you.


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(…) every novelist has a single ideal reader. ~ Stephen King “ Image credit: Shutterstock


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And when Stephen King writes, he wonders…


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(…) I wonder what he/she will think when he/she reads this part? “ Image credit: Shutterstock


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Do your emails inspire your ideal reader to take action?


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Want to receive more writing tips?


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Get your free Snackable Writing Course for Busy People © 2014 by Henneke Duistermaat


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