Executing a Flawless Content Strategy

Понравилась презентация – покажи это...

Слайд 0

Executing a Flawless Content Strategy

Слайд 1

Chris Bennett CEO chris@97thfloor.com @chrisbennett

Слайд 2

Download This Deck Here: bit.ly/smxadvanced97

Слайд 3

All right! Stop whatcha doin', cause I'm about to ruin The image and the style that ya used to…

Слайд 4

Stop spreading yourself too thin

Слайд 5

Stop wearing too many hats

Слайд 6

Stop with the checklist marketing mentality Blog Post Infographic Guest Post

Слайд 7

That’s an assembly line mentality

Слайд 8

These guys eat assembly lines for breakfast

Слайд 9

You’re working harder than a T-Rex making a bed

Слайд 10

You need more mileage out of your existing efforts

Слайд 11

Start by crossing the streams

Слайд 12

Take an idea

Слайд 13

It can be anything

Слайд 14

A Video

Слайд 15

An Infographic

Слайд 16

An Article

Слайд 17

An Interactive Marketing App

Слайд 18

Just Start

Слайд 19

Then get your MacGyver on!

Слайд 20

By repurposing

Слайд 21

Infographic to SlideShare http://www.9mmammo.com/walking-dead-ammo-infographic.html

Слайд 22

Infographic to SlideShare http://www.slideshare.net/9mmAmmo/walking-dead-weapons-ammo-breakdown

Слайд 23

SlideShare to Mini Graphics/Image Rich Articles http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1

Слайд 24

SlideShare to Mini Graphics/Image Rich Articles

Слайд 25

Infographic to Mini Graphics/Image Rich Articles http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

Слайд 26

Spice up your rich articles w/GIF’s http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

Слайд 27

Add smart Twitter buttons into the slides

Слайд 28

So people can share the specific stats http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1

Слайд 29

Don’t reinvent

Слайд 30


Слайд 31

Standard clip? Or polish? https://vine.co/v/MD5wH003YaL http://instagram.com/p/o6V-Bfg0Ae/

Слайд 32

YouTube to GIF’s http://www.youtube.com/watch?v=gd2aNEHKj1o

Слайд 33

YouTube to GIF’s

Слайд 34

YouTube to GIF’s Over 4.5 Mil Aggregate Views

Слайд 35

Слайд 36

Leverage what you have by spreading the love

Слайд 37

Videos should live everywhere

Слайд 38

Videos should live everywhere

Слайд 39

Videos should live everywhere Videos should live everywhere

Слайд 40

Short form videos are working well on FB due to the auto video load feature Videos should live everywhere

Слайд 41

Get more mileage out of your existing efforts

Слайд 42

Treat your content marketing like a movie release

Слайд 43

Be Everywhere

Слайд 44

Disrupt the flow by being OG

Слайд 45

Not that OG, this one

Слайд 46

FaceBook makes it easy

Слайд 47

<title>The Pixar Theory</title> <meta property='og:locale' content='en_US'/> <meta property='og:type' content='article'/> <meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor #pixartheory'/> <meta property='og:description' content='Every Pixar movie is connected. This interactive graphic tells the story of how and why.'/> <meta property='og:url' content='http://www.pixartheory.com'/> <meta property='og:site_name' content='The Pixar Theory'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/The-Pixar-Theory-share-1.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/The-Pixar-Theory-share-2.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/kitty.jpg'/> FaceBook makes it easy https://developers.facebook.com/docs/opengraph/

Слайд 48

This gets more difficult https://dev.twitter.com/docs/cards

Слайд 49

Look how many options, yet still rarely used https://dev.twitter.com/docs/cards

Слайд 50

Pinterest has different display options too https://developers.pinterest.com/rich_pins/

Слайд 51

G+ makes it easy

Слайд 52

Interactive Marketing Apps are the Future

Слайд 53

These aren’t IOS or Android Apps

Слайд 54

These are HTML5 JavaScript Mobile friendly Apps http://www.budgetdirect.com.au/packinglist/

Слайд 55

Who said taxes are boring?

Слайд 56

Have to build in the real buttons to utilize Twitter cards

Слайд 57

Strong calls to action

Слайд 58

You could write an article about College Degrees

Слайд 59

Or you could disrupt and engage

Слайд 60

Or you could disrupt and engage

Слайд 61

Article 32 pages Long, 4,602 words Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar-theory/

Слайд 62


Слайд 63


Слайд 64

Combined Desktop, Mobile, Tablet Desktop 8:15 Sec avg. Session 10 Pages / Session

Слайд 65

Chris Bennett CEO chris@97thfloor.com @chrisbennett