Executing a Flawless Content Strategy

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Executing a Flawless Content Strategy

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Chris Bennett CEO chris@97thfloor.com @chrisbennett

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Download This Deck Here: bit.ly/smxadvanced97

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All right! Stop whatcha doin', cause I'm about to ruin The image and the style that ya used to…

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Stop spreading yourself too thin

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Stop wearing too many hats

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Stop with the checklist marketing mentality Blog Post Infographic Guest Post

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That’s an assembly line mentality

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These guys eat assembly lines for breakfast

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You’re working harder than a T-Rex making a bed

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You need more mileage out of your existing efforts

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Start by crossing the streams

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Take an idea

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It can be anything

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A Video

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An Infographic

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An Article

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An Interactive Marketing App

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Just Start

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Then get your MacGyver on!

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By repurposing

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Infographic to SlideShare http://www.9mmammo.com/walking-dead-ammo-infographic.html

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Infographic to SlideShare http://www.slideshare.net/9mmAmmo/walking-dead-weapons-ammo-breakdown

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SlideShare to Mini Graphics/Image Rich Articles http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1

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SlideShare to Mini Graphics/Image Rich Articles

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Infographic to Mini Graphics/Image Rich Articles http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

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Spice up your rich articles w/GIF’s http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

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Add smart Twitter buttons into the slides

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So people can share the specific stats http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1

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Don’t reinvent

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Standard clip? Or polish? https://vine.co/v/MD5wH003YaL http://instagram.com/p/o6V-Bfg0Ae/

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YouTube to GIF’s http://www.youtube.com/watch?v=gd2aNEHKj1o

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YouTube to GIF’s

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YouTube to GIF’s Over 4.5 Mil Aggregate Views

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Leverage what you have by spreading the love

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Videos should live everywhere

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Videos should live everywhere

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Videos should live everywhere Videos should live everywhere

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Short form videos are working well on FB due to the auto video load feature Videos should live everywhere

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Get more mileage out of your existing efforts

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Treat your content marketing like a movie release

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Be Everywhere

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Disrupt the flow by being OG

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Not that OG, this one

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FaceBook makes it easy

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<title>The Pixar Theory</title> <meta property='og:locale' content='en_US'/> <meta property='og:type' content='article'/> <meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor #pixartheory'/> <meta property='og:description' content='Every Pixar movie is connected. This interactive graphic tells the story of how and why.'/> <meta property='og:url' content='http://www.pixartheory.com'/> <meta property='og:site_name' content='The Pixar Theory'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/The-Pixar-Theory-share-1.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/The-Pixar-Theory-share-2.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/kitty.jpg'/> FaceBook makes it easy https://developers.facebook.com/docs/opengraph/

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This gets more difficult https://dev.twitter.com/docs/cards

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Look how many options, yet still rarely used https://dev.twitter.com/docs/cards

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Pinterest has different display options too https://developers.pinterest.com/rich_pins/

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G+ makes it easy

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Interactive Marketing Apps are the Future

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These aren’t IOS or Android Apps

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These are HTML5 JavaScript Mobile friendly Apps http://www.budgetdirect.com.au/packinglist/

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Who said taxes are boring?

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Have to build in the real buttons to utilize Twitter cards

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Strong calls to action

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You could write an article about College Degrees

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Or you could disrupt and engage

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Or you could disrupt and engage

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Article 32 pages Long, 4,602 words Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar-theory/

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Combined Desktop, Mobile, Tablet Desktop 8:15 Sec avg. Session 10 Pages / Session

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Chris Bennett CEO chris@97thfloor.com @chrisbennett