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Best of Cannes Lions 2014

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THE BIG DIGITAL PLAYERS


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THE BRAND LIVE STATION


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Hello LAURENT NUYEN Executive Creative Director France & Europe West DIGITASLBi ISOBAR BETC DIGITAL LEO BURNETT TBWA … JEAN-PHILIPPE MARTZEL Deputy Managing Director Head of Strategic Planning DIGITASLBi W&CIE McCANN BETC DDB …


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18 CATEGORIES 76 000 ENTRIES 1589 WINNERS EDITION 2014


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1. THE BIG WINNERS 2. THE BIG THEME AGENDA


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THE BIG WINNERS Sweetie Lemz - NL 1 GP – 17 Lions Sorry I spent on myself Harvey Nichols – UK 3 GP – 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP – 16 Lions


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THE BIG WINNERS Sweetie Lemz - NL 1 GP – 17 Lions Sorry I spent on myself Harvey Nichols – UK 3 GP – 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP – 16 Lions


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THE BIG WINNERS Sweetie Lemz - NL 1 GP – 17 Lions Sorry I spent on myself Harvey Nichols – UK 3 GP – 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP – 16 Lions


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THE BIG WINNERS Sweetie Lemz - NL 1 GP – 17 Lions Sorry I spent on myself Harvey Nichols – UK 3 GP – 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP – 16 Lions


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100% PEOPLE INSIDE TECHNOLOGY PRODUCT PEOPLE


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THE SOCIAL SWIPE MISEREOR - GERMANY How to dramatize the immediate impact of donating.


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REMOTE CONTROL TOURIST TOURIST VICTORIA MELBOURNE - US A way to let people from anywhere in world explore the hidden secrets of Melbourne before they visit in person. To literally let them ‘go before they go’.


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PAY PER LAUGH TEATRE NU - SPAIN If the show produces no laugh, you don’t pay anything. However, if you laugh, you have to pay for each smile.


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Every ANZAC Day australians take a minute of silence to remember fallen veterans. This time people could pay to listen to a minute of silence. MINUTE OF SILENCE ANZAC APPEAL - AUSTRALIA


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PINGUIN NAVI SUNSHINE AQUARIUM - JAPAN The easiest way to visit the Sunshine Aquarium, it’s to follow the penguins.


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SORRY I SPENT ON MYSELF HARVEY NICHOLS - UK Christmas is all about giving, sharing and caring. But not at Harvey Nichols. It’s all about me, me, me.


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D.ROSE JUMP STORE ADIDAS - UK An challenging experience in London neighbourhood. Jump and catch free basket-ball shoes placed at 10ft high.


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LAST SQUARES MILKA - FRANCE Bring Milka’s message « Dare to be tender » to life. Send to someone you care the last square… or keep it for you.


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SPEAKING EXCHANGE CNA ENGLISH COURSE - BRAZIL An idea that connects those who want to practice English with those who just want someone to talk to.


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THE FIRST KISS WREN - US More than 85 millions people watch strangers kiss together for the first time.


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24H HOURS OF HAPPY PHARRELL WILLIAMS - FRANCE Everybody is untitled to happiness; let's give them the little push they need to express themselves.


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La pensee digitale influence de plus en plus la pensee publicitaire. TAKE AWAY


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Les campagnes, on ou off-line, devront de plus en plus integrer le role d’acteur de l’audience. TAKE AWAY


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La reussite d’une campagne passera par sa capacite a generer de la participation et donc de l’appropriation. TAKE AWAY


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TAKE AWAY Il ne s’agit plus uniquement d’interagir avec la campagne mais d’en faire partie.


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PEOPLE 100% INSIDE


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