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@KelseyLibert, @RyMcGonagill, www.Frac.tl

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@KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1nuTW0Q


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This is a story about a noise:value ratio that has gotten out of whack. @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/Up2Gt


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Editorial voices are outnumbered by public relations professionals by almost 5:1 http://frc.tl/1qc14fR @KelseyLibert, @RyMcGonagill, www.Frac.tl


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http://frc.tl/1mrxZgH @KelseyLibert, @RyMcGonagill, www.Frac.tl “Many [PR professionals] have a misunderstanding when it comes to the difference between advertorial and guest posts.” – Gigaom.com “Too many submissions we get are clearly just pitches for a company, attempting to masquerade as thought pieces, a press release dressed as a guest post.” – TechCrunch.com “Over time [guest blogging] has become a more and more spammy practice.” – Matt Cutts


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Our Research @KelseyLibert, @RyMcGonagill, www.Frac.tl


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We interviewed over 500 writers, editors, and publishers. Image Credit: http://frc.tl/1pXwPw9 @KelseyLibert, @RyMcGonagill, www.Frac.tl


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This Is Their Story @KelseyLibert, @RyMcGonagill, www.Frac.tl


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About how many stories do you write per day? Image Credit: http://frc.tl/1xzC2fG @KelseyLibert, @RyMcGonagill, www.Frac.tl


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@KelseyLibert,@RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/TBxFBj


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The majority of people you’re pitching only write ONE STORY per day. Image Credit: http://frc.tl/1n2DRL4 @KelseyLibert, @RyMcGonagill, www.Frac.tl


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About how many pitches do you receive per day? @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1xzC2fG


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"300-plus. No joke!" - Reuters.com "Too many to count, seriously." - HuffingtonPost.com "Wow - I have lost track.” - USNews.com "I mostly filter these or unsubscribe." - Lifehacker.com “It's CONSTANT! It's like they're rewarded for pitching, not for landing pitches...” - PopularMechanics.com “Dozens. I've started filtering them so they are automatically deleted.” FundRaisingCoach.com "Anywhere from 15 to 100 depending on the time of year." TheCentsibleLife.com "Dozens during a normal business day, hundreds during major conventions." - DigitalProductionBuzz.com Image Credit: http://frc.tl/1kf24uz @KelseyLibert, @RyMcGonagill, www.Frac.tl


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@KelseyLibert, @RyMcGonagill, www.Frac.tl


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Although most writers publish one story per day, 44% of them get pitched a minimum of TWENTY TIMES per day. @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/TByPNb


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How often do you write a story based on something that was sent through a pitch? @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1xzC2fG


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@KelseyLibert, @RyMcGonagill, www.Frac.tl


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Although writers are inundated with pitches, only 11% often write a story based on content that was sent through a pitch. @KelseyLibert, @RyMcGonagill, www.Frac.tl


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However, 45% said sometimes, so there is an opportunity for change. Image Credit: http://frc.tl/1pdIwhX @KelseyLibert, @RyMcGonagill, www.Frac.tl


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Your Strategy Lesson @KelseyLibert, @RyMcGonagill, www.Frac.tl


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Would you rather be pitched ideas that you can collaborate on or get a finished asset? @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1xzC2fG


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Image Credit: http://frc.tl/SIrBGl @KelseyLibert, @RyMcGonagill, www.Frac.tl


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STOP spamming writers with poorly matched assets. Instead, collaborate on mutually beneficial ideas. Image Credit: http://frc.tl/1n2EWCF @KelseyLibert, @RyMcGonagill, www.Frac.tl


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What characteristics does the perfect piece of content possess? @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1xzC2fG


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@KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1rIug1F


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What types of content do you wish you saw more? @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1xzC2fG


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@KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1j993LC


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Your Networking Lesson @KelseyLibert, @RyMcGonagill, www.Frac.tl


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How important is it for a person to establish a personal connection with you before pitching content? @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1xzC2fG


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@KelseyLibert, @RyMcGonagill, www.Frac.tl


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64% of writers think it is of some importance that you establish a personal connection before pitching. Image Credit: http://frc.tl/1kLg9Vy @KelseyLibert, @RyMcGonagill, www.Frac.tl


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Use Twitter as a platform to socialize with your prospects weeks prior to the pitch. Engage in blog posts. Image Credit: http://frc.tl/1kLg9Vy @KelseyLibert, @RyMcGonagill, www.Frac.tl


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Which of the following channels do you prefer to be pitched on? @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1xzC2fG


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Image Credit: http://frc.tl/1o6SCSr @KelseyLibert, @RyMcGonagill, www.Frac.tl


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Put down your cell phone. Stop spamming on social media. Start writing sincere emails to the best-fit person for your campaign. Image Credit: http://frc.tl/1myF4IG @KelseyLibert, @RyMcGonagill, www.Frac.tl


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Use a CRM such as BuzzStream to manage your relationships. Image Credit: http://frc.tl/1myF4IG @KelseyLibert, @RyMcGonagill, www.Frac.tl


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Your Pitch Lesson @KelseyLibert, @RyMcGonagill, www.Frac.tl


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What time of day do you preferred to be pitched? @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1xzC2fG


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What time of day do you want to be pitched? @KelseyLibert, @RyMcGonagill, www.Frac.tl


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Use a pre-scheduling tool to send your emails in the early morning hours. Image Credit: http://frc.tl/1nuKeso @KelseyLibert, @RyMcGonagill, www.Frac.tl


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What email length do you prefer? @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1xzC2fG


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@KelseyLibert, @RyMcGonagill, www.Frac.tl


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88% of writers prefer a pitch be less than 200 words. Check your word count before sending. Image Credit: http://frc.tl/1uNnHds @KelseyLibert, @RyMcGonagill, www.Frac.tl


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Do you open an email based on its subject line? Image Credit: http://frc.tl/1xzC2fG @KelseyLibert, @RyMcGonagill, www.Frac.tl


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@KelseyLibert, @RyMcGonagill, www.Frac.tl


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Test your subject lines in your inbox. What stands out? The golden rule is 45-65 characters. @KelseyLibert, @RyMcGonagill, www.Frac.tl


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Which of the following subject lines catches your attention the most? @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1xzC2fG


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Image Credit: http://frc.tl/1oFpU8O @KelseyLibert, @RyMcGonagill, www.Frac.tl


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An overwhelming number said they want a subject line that is: Direct Concise Descriptive Includes keywords relevant to the writer’s beat Image Credit: http://frc.tl/1oFpU8O @KelseyLibert, @RyMcGonagill, www.Frac.tl


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How likely are you to delete a pitch based on a spelling/grammar error, regardless of the content’s quality? @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1xzC2fG


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@KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://www.pinterest.com/pin/75364993733755783/


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Do you auto-delete pitches that contain certain words? @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1xzC2fG


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@KelseyLibert, @RyMcGonagill www.Frac.tl


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If you could give 1-3 points of feedback to people who pitch to you, what would you say? @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1xzC2fG


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Do your research. Know the publication. Be relevant. Make it newsworthy. Know my beat. Don’t use all caps. Be personal. Be concise. Don’t cold call. Does it fit my beat? Use spellcheck. No giant attachments. Don’t pitch on social media. Know my audience. Avoid phony friendliness. Get my name right. Avoid the fluff. Tailor your subject lines. Die in a fire. @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/VTh6SP


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Image Credit: http://frc.tl/1k5uTLo @KelseyLibert, @RyMcGonagill, www.Frac.tl “If I don't respond it's because I'm not interested. If I am interested, I will email you back.” – NationalJournal.com “1) Don't send multiple emails and follow-ups. 2) Don't follow up your email with a call.” – Parents.com “Do not call me 5 minutes later to follow up.” – Geek.com “Don't follow up so many times. If we're not interested, we're not interested.” – OutOfThePastBlog.com “Unless I contact you asking for more information, don't follow up 2 and 3 times asking if I'm going to write about the story you sent me.” – TheGoodWineGuru.com


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What characteristics does the perfect piece of content possess? @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1xzC2fG


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Breaking news Exclusive research Emotional stories Timeliness Relevance Data New hook A story Interview opportunities Data visualizations Useful information Innovative Interesting analysis Storytelling Well-researched Meets editorial mission Original content Solutions to problems Engaging Amusing Useful insights Humor Unique angles High-quality graphics @KelseyLibert, @RyMcGonagill, www.Frac.tl Image Credit: http://frc.tl/1zkwgzt


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Research by Kelsey Libert, www.Frac.tl http://frac.tl/publisher-feedback/


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Leverage The Science Behind Great Content. Research by Kelsey Libert, www.Frac.tl


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Build Relationships. Build Buzz. Check us out at www.buzzstream.com!


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