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MASTERING KEYWORD RESEARCH a detailed guide on keyword and niche researching GDI 2014 presentation
author of FERVILVON.COM SEO specialist FERVIL VON TRIPOLI @fervilvon
KEYWORD RESEARCHJEWELED CROWN OF SEO STRATEGIES
It is a general knowledge that people rarelysucceed online. 95% of web marketers and webmasters are FAILING to get massive traffic from the organic search.
It is a general knowledge that people rarelysucceed online. 95% of web marketers and webmasters are FAILING to get massive traffic from the organic search. Is it because of their work ethics? Or because they failed to put in more money and time?
It is a general knowledge that people rarelysucceed online. 95% of web marketers and webmasters are FAILING to get massive traffic from the organic search. Is it because of their work ethics? Or because they failed to put in more money and time? NO.
The BIG FAT REASON why they are failing is because they are doing the exact same SEO methods and keyword research thousands of other people are doing.
On top of that, it is just gettingmore and more competitive every day! There is, literally, no way to getan edge in SEO these days. THINK ABOUT IT… EVERYONE is getting ideas from the same people EVERYONE struggles over the same keywords EVERYONE is doing the same backlinking patterns
WHAT ON EARTH COULD WE DO THAT NO ONE ELSE IS DOING? Backlinking? Nope! There are no more backlinking secrets. Everyone is using the same programs and the same tactics. Even though backlinking is also important, it is not an effective way to get an upper hand on SEO. On-Page SEO?Nope! MAJORITY of SEOs know about this. This is extremely important; However, this is very common knowledge!
NICHE AND KEYWORD RESEARCH?
NICHE AND KEYWORD RESEARCH? NICHE and KEYWORD RESEARCH is going to be our weapon of mass destruction. YES!
In on-page SEO and backlinking, you will always be at the same starting line with every other marketer. THIS IS NOT THE CASE WITH KEYWORD RESEARCH. Even if you only know the basics of on-page SEO and link building but you have an excellent skill at researching keywords and finding niches, YOU ARE ALREADY OWNING 75% OF THE BATTLE. THIS IS THE REASON WHY KEYWORD RESEARCH IS THE JEWELED CROWN OF SEO STRATEGIES.
SEARCH INTENT HOW IMPORTANT IS IT?
NAVIGATIONAL INFORMATIONAL COMMERCIAL TRANSACTIONAL There are 4 types of searches that’s going on inside a buyer, searcher, or user’s head when searching online.
NAVIGATIONAL INFORMATIONAL COMMERCIAL TRANSACTIONAL direct searches for brands, company, websites, or a person typically represents people looking for quick answers investigational searches leading up to a purchase that help a buyer find information. these searches are largely for purchases and completing a task. Coca-cola, Facebook, Barney and friends Credits: www.skilledup.com Phone numbers, recipes, headlines, sports news Potential customer looking for info Signing up for an SEO service, buy a product There are 4 types of searches that’s going on inside a buyer, searcher, or user’s head when searching online.
Capturing commercial intent comment threads emails WHERE TO PICK IDEAS ON SEARCH INTENT
When you are looking for keywords, keep one thing in mind: Searches represent peoples' problems and when people need a problem solved, depending on the size of the issue, they will pay for it. A keyword can still be profitable, as long as you can understand WHY people are making these searches. “There are times when searches with a low volume can bring in a ton of money! There are also times when searches with a large search volume will fail to bring in any sales at all.”
BRAINSTORMING BETTER THAN KEYWORD TOOLS
They are NOT GREAT in finding hidden gems. KEYWORD RESEARCH TOOLS are great… only for making your work easier; yet, they are NOT great at creatively finding niches.
95% of web marketers are dependent on using research tools or the very basic process of finding keywords and niches. The fact that people don't know how to look for niches and seem to bank on tools, lots of huge gold mines of niches out there are just waiting to be found. VERY few people know how to find good keywords/niches.
This puts you in an amazing position. While everyone else is off digging in the same niche gold mine, you are able to break and find niches no one else has a chance of finding.
Without relying too much on using keyword research tools, you could separate yourself from those 95% SEO zombies.
What you need to understand: Keyword research tools and very basic niche research does not always bring back the best results. They also overlook a TON of amazing Niches/keywords…
EPIC TECHNIQUES IN GETTING THE BEST KEYWORDS
DID YOU KNOW ? Competitor sites are amazing sources of good keywords and keyword clouds. STRATEGY #1 USING YOUR COMPETITORS
DID YOU KNOW ? Competitor sites are amazing sources of good keywords and keyword clouds. HOW? Sites which are already ranking in Google have a list of keywords they’re aiming to develop. By conducting an SEO analysis on your competition, you can easily determine their keywords and the keyword clouds. STRATEGY #1 USING YOUR COMPETITORS
STRATEGY #1 USING YOUR COMPETITORS TWO MOST RECOMMENDED TOOLS TO USE Google Keyword Planner (GKP) Your Extraordinary Brain OTHERS Ahrefs SEMRush Open Site Explorer Majestic SEO Alexa Other website checking tools you know
Ahrefs SEMrush Alexa Open Site Explorer Majestic SEO STRATEGY #1A: WHEN USING WEBSITE CHECKING TOOLS, OBSERVE THE ANCHOR TEXT VARIATION AND BACKLINK PROFILE. STRATEGY #1 USING YOUR COMPETITORS
CHECK IF YOU HAVE A HIGH SUCCESS RATE IN BEATING THESE COMPETITORS. IF NOT, DIG DEEPER IN GOOGLE KEYWORD PLANNER USING THEIR KEYWORD CLOUDS. THE BEST KEYWORDS AREN’T ONLY FOUND ON ONE SITE. IF YOU ARE KEEN TO GET THE BEST KEYWORDS OUT THERE, CHECK MULTIPLE SITES, COMPARE AND ANALYZE THE DATA. STRATEGY #1 USING YOUR COMPETITORS STRATEGY #1A: WHEN USING WEBSITE CHECKING TOOLS, OBSERVE THE ANCHOR TEXT VARIATION AND BACKLINK PROFILE.
STRATEGY #1B: GRAB THE HOMEPAGE URL OR THE TOP LANDING PAGE OF YOUR COMPETITOR SITE AND COPY PASTE IT IN GOOGLE KEYWORD PLANNER. THE MOST RELEVANT KEYWORDS WILL APPEAR IN RESULTS. STRATEGY #1 USING YOUR COMPETITORS
STRATEGY #1C: GET TO THE HOMEPAGE URL OR THE TOP LANDING PAGE OF YOUR COMPETITOR SITE. VIEW PAGE SOURCE AND REVIEW THE META DATA SECTION. KEYWORDS ARE USUALLY FOUND IN META-TITLE, META-DESCRIPTION AND IN META KEYWORDS (SPECIALLY ON SITES WHICH ARE KEYWORD OPTIMIZED). STRATEGY #1 USING YOUR COMPETITORS
STRATEGY #2A: IF YOU REALLY HAVE NO IDEA ON WHAT TO LOOK FOR, TYPE ANY WORD OR PHRASE YOU WISH TO DIG THEN CHECK THE RELATED SEARCHES AT THE BOTTOM OF RESULTS. Get all these related terms and check them on Google Keyword Planner. STRATEGY #2 USING GOOGLE
STRATEGY #2B: IF YOU HAPPEN TO HAVE A LIVE SITE BUT STILL NEEDS SOME GOOD KEYWORDS, YOU CAN LOOK INTO GOOGLE WEBMASTER TOOLS’ SEARCH QUERIES SECTION. STRATEGY #2 USING GOOGLE Check keywords by Impressions or Average position.
STRATEGY #3 USING SEARCH SECTION OF SITES LET’S HOP INTO PINTEREST… 1.) I typed the keyword in the search bar of Pinterest
STRATEGY #3 USING SEARCH SECTION OF SITES 2.) Got the URL http://www.pinterest.com/search/pins/?q=rhinoplasty 3.) Grabbed and copy pasted the URL in GKP 4.) GKP revealed some amazing keywords ready for checking after clicking on “get ideas”.
STRATEGY #3 USING SEARCH SECTION OF SITES Aside from Pinterest, there are also some websites and pages which works well for this strategy… • Blog posts • News articles • Wikipedia entries • Press release sites
When you are looking for good keywords, you are actually “digging for gold” Cartoons Action Cartoons Naruto Shippuden Naruto Kyuubi Anime One Piece Zoro’s swords STRATEGY #4 CONCEPTUALIZATION
When you are looking for good keywords, you are actually “digging for gold” Zoro’s swords BINGO! these are the keywords that we need STRATEGY #4 CONCEPTUALIZATION Naruto Kyuubi
LOVE ANIME? HERE’S AN UNTAPPED NICHE I’VE FOUND AFTER MINING THE KEYWORDS EARLIER STRATEGY #4 CONCEPTUALIZATION
AND… THIS ONE TOO! STRATEGY #4 CONCEPTUALIZATION
VISIT ANY OF THESE SITES amazon.com oDigger.com offervault.com clickbank.com How? FIND AN AMAZING PRODUCT TO PROMOTE STRATEGY #5 FOLLOWING THE MONEY
I went to Offer Vault to find some good products. After searching for “diet”, I found these amazing offers. STRATEGY #5 FOLLOWING THE MONEY
I took some searches on Google to know more about the product and found out that Garcinia Cambogia is the close cousin of mangosteen. I was stunned after checking the searches for Garcinia Cambogia in Google Keyword Planner. Take a quick look... STRATEGY #5 FOLLOWING THE MONEY
Since the keyword clouds of Garcinia Cambogia is very competitive, I decided to take a different route and dug deeper on mangosteen related terms... STRATEGY #5 FOLLOWING THE MONEY GUESS WHAT I DISCOVERED?
THIS KEYWORD IS JUST SITTIN` PRETTY. ? STRATEGY #5 FOLLOWING THE MONEY
Someone should start optimizing a page using that keyword. STRATEGY #5 FOLLOWING THE MONEY
STRATEGY #6 LONG TAIL/ACCUMULATION METHOD Image credits: www.wordtracker.com
STRATEGY #6 LONG TAIL/ACCUMULATION METHOD ALWAYS KEEP IN MIND THE IMPORTANCE OF COMMERCIALITY “There are times when searches with a low volume can bring in a ton of money! There are also times when searches with a large search volume will fail to bring in any sales at all.” LONG TAIL KEYWORDS ARE BEST TO AFTER FOR FEW REASONS: small number of competitors often neglected by many even with high profitability comprised of many head terms and seed keywords accurately hits user’s search intent
STRATEGY #6 LONG TAIL/ACCUMULATION METHOD Most SEO’s usually target high traffic keywords that’s why we needed to avoid those terms if we intend to use this method. I picked and searched on GKP “animation” and “motion graphics” to get keyword ideas. I purposely ignored the high traffic keywords. Keeping in mind that these are already taken by competitors, I went to target the keywords with 300 monthly searches and below.
STRATEGY #6 LONG TAIL/ACCUMULATION METHOD 3. Listed all the long and odd keywords in notepad; even keywords with 30, 40, 50 SP(searches per month). Final step is to create a readable lengthy title by incorporating the listed keywords and optimize these terms in a single page. motion graphics background - 50 SPM cool motion backgrounds - 40 SPM animated motion backgrounds - 40 SPM motion backgrounds hd - 90 SPM download motion background - 30 SPM free motion video backgrounds - 70 SPM motion video backgrounds - 140 SPM video motion backgrounds - 110 SPM free video motion backgrounds - 30 SPM animated video backgrounds - 140 SPM animated backgrounds free - 140 SPM hd animated backgrounds - 90 SPM These are allhigh converting keywords totaling 830 SPM Free cool motion graphics & animated video backgrounds HD
STRATEGY #7 THE “BEST” APPROACH MOST PEOPLE WHO DOES KEYWORD RESEARCH USUALLY GETS KEYWORDS LIKE: top PC games 2014 best diet plan most watched YouTube videos popular songs 2014
STRATEGY #7 THE “BEST” APPROACH This type keywords are already taken, used and optimized by large numbers of competitors. You’re still half-way of the digging process. MOST PEOPLE WHO DOES KEYWORD RESEARCH USUALLY GETS KEYWORDS LIKE: top PC games 2014 best diet plan most watched YouTube videos popular songs 2014
STRATEGY #7 THE “BEST” APPROACH Hopped into Google to search “best PC games 2014” to get rich ideas of the top pc games today. Clicked on some few sites to check the games I am familiar of and I saw Diablo 3: Reaper Of Souls
STRATEGY #7 THE “BEST” APPROACH 3. Thrown Diablo 3 and Reaper of Souls in GKP to get keyword ideas. 4. Diablo 3 and Reaper of Souls are already big sub-niches themselves. If you would dig within these sub-niches, you will succeed in getting highly targeted traffic keywords that could sell. 5. Besides, D3: Reaper Of Souls just a part of the “best pc games 2014”, you can find more other games if you can’t find any hole in this sub-niche.
BONUS NICHE IDEAS AND DREAM KEYWORDS
BY APPLYING, THE PATTERN IN CONCEPTUALIZATION AND COMBINING IT TO ANY TECHNIQUE IN KW RESEARCHYOU’LL BE ABLE TO SEE UNTAPPED NICHES AND DREAM KEYWORDS Credits: www.nichehacks.com
WHAT ABOUT SOME OTHER POPULAR NICHES?
BUSINESS names of business coaches business books and courses marketing slang foreign businesses FITNESS work out slang foreign work outs (yoga) certain names of vitamins specific work out programs TECHNOLOGY software downloads tech languages and slang video games series acronyms ENTERTAINMENT celebrities and brands reality tv stars tv shows actor names popular names of characters video games HEALTH names of certain drugs/pills long and complicated disease names symptoms or side effect of some medications
I GUESS YOU’RE GOOD TO GO!
@fervilvon THANKS! www.fervilvon.com