Понравилась презентация – покажи это...

Слайд 0

© Total Communications System Inc. 2014 5 THINGS YOU MAY NOT KNOW ABOUT PR IN AUSTRALIA

Слайд 1

A SHORT PRESENTATION FOR: - Foreign companies doing PR in Australia; and - PR pros working with Australia-bound clients

Слайд 2

“Ethical” is “Transparent”

Слайд 3

Australia has a formula for building, maintaining a reputation …

Слайд 4

“Ethical” = “Transparent”

Слайд 5

Stakeholders expect companies to be 100% transparent.

Слайд 6

Not just reporting biz results, but green and social performances, too.

Слайд 7

“Social License to Operate”

Слайд 8

“Social License” = level of acceptance or approval continually granted to an organization by stakeholders.

Слайд 9

SL varies between stakeholders and across time and has 4 levels: 1. Withdrawal 3. Approval 2. Acceptance 4. Psychological identification

Слайд 10

Failure occurs when a company sees SL as merely permission to perform a series of tasks or transactions.

Слайд 11

So never forget: Companies must continuously earn their Social License.

Слайд 12

G'day, Mate – The Aussie Way

Слайд 13

Australians are straightforward – they build relationships quickly and are receptive to new ideas.

Слайд 14

Australians appreciate modesty, so don’t oversell your company/services.

Слайд 15

Australians abhor aggressive sales techniques, so don’t be pushy.

Слайд 16

Be factual, friendly and to the point.

Слайд 17

Australians are self-deprecating, but never play along with self-criticism. You’re quite the knucklehead! Grr … Say what?

Слайд 18

Work “With” the Media

Слайд 19

Media relationships are still key but engagement is now targeted and tailored. So when pitching …

Слайд 20

Have a powerful narrative relevant to the media’s audience …

Слайд 21

Promote immediate engagement with pictures/videos …

Слайд 22

And have local spokespeople available for commentary.

Слайд 23

Cold calls are okay – but you’d better have your story straight.

Слайд 24

Finally, exclusives are condoned.

Слайд 25

Thick Skin Helps

Слайд 26

If you’re challenged to a contentious discussion in a meeting, don’t take it personally …

Слайд 27

Aussies like debates and provocative statements, so respond with humor.

Слайд 28


Слайд 29

Icons made by Freepik: Slides 1-21, 23-29 Icons made by Icomoon: Slides 17, 22, 28 Icons made by Icons8: Slide 22 All icons are from Flaticon.com and used under a Creative Commons 3.0 license. PRESENTATION BY: TOTAL COMMUNICATIONS SYSTEM INC. TOKYO, JAPAN @TOCS_PR http://www.pr-tocs.co.jp/?en