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Zeph Snapp • Altura Interactive MORE THAN WORDS: @zephsnapp • zeph@alturainteractive.com Localizing Your International Content


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SATURATION RATES IN US & UK ARE 88%


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YOU WANT TO GROW? LOOK OUTSIDE


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HREFLANG


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SITE STRUCTURE


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THAT’S ENTRY LEVEL


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YOU’RE ROCK STARS!


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TRAINING


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ESTABLISH YOUR RESOURCES


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ASSETS


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STAFF BE REALISTIC


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BUDGET


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GAMEPLAN


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CONTENT STRATEGY WHO, HOW, WHY


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PERSONAS CHANGE


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PERSONAS CHANGE CULTURE


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PERSONAS CHANGE CULTURE AGE


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PERSONAS CHANGE CULTURE AGE SPENDING POWER


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KEYWORD RESEARCH UNIVERSAL QUERIES:


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KEYWORD RESEARCH HOW TO BICYCLE KICK


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KEYWORD RESEARCH LOCALIZED QUERY


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KEYWORD RESEARCH WHO WON CONCACAF?


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STYLE GUIDES


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BUILD TEMPLATE


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EXECUTING THE PLAY


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MACHINE TRANSLATION


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MACHINE TRANSLATION MACHINE LEARNING


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MACHINE TRANSLATION MACHINE LEARNING HUMAN TRANSLATION


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MACHINE TRANSLATION MACHINE LEARNING HUMAN TRANSLATION CROWDSOURCING?


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MACHINE TRANSLATION MACHINE LEARNING HUMAN TRANSLATION CROWDSOURCING? MARKETERS


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LOCALIZATION TIPS


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LOCALIZATION TIPS TEST FIRST


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LOCALIZATION TIPS TEST FIRST PAY BY THE HOUR


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LOCALIZATION TIPS TEST FIRST PAY BY THE HOUR BILINGUALS DO IT BETTER


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BLOGGING TRANSLATE + ORIGINAL CONTENT = QUERY INTENT


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NURTURE FANBASE


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VIDEOS TRANSCRIPT SUBTITLE OPTIMIZE


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MAKE SOME NOISE!


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LINKS STILL MATTER


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LINKS SHARES STILL MATTER


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LINKS SHARES REFERRALS STILL MATTER


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LINK RECLAMATION THE EASY SCORE


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ID, REACH OUT, GET LINKS PRO TIP: HOLD OFF ON REDIRECTING


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GUEST AUTHORS CALL IN A SUB!


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CONTACT FORMS 40% MORE EFFECTIVE


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Nudo.io CONTACT FINDER SPANISH LANGUAGE SITES


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DON’T BURN BRIDGES


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PAID CONTENT PROMOTION ON FACEBOOK = COVERAGE


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?GRACIAS! http://alturainteractive.com/ international-seo-basics


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Zeph Snapp • Altura Interactive @zephsnapp • zeph@alturainteractive.com


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http://www.statista.com/chart/1048/global-internet-penetration-in-2012/ http://blogs.20minutos.es/al-contragolpe-futbol/files/2014/06/losdos.jpg http://www.futbolcontextualizado.com/blog/wp-content/uploads/2013/02/Juegos-de-f%C3%BAtbol.jpg https://www.flickr.com/photos/prismatico/4708191195/in/pool-wm2006%7Cprismatico http://www.vivelohoy.com/wp-content/uploads/2014/03/476905147.jpg https://www.flickr.com/photos/51422503@N03/4747309672 IMAGE CREDITS


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http://www.dw.de/argentina-b%C3%A9lgica-revancha-mundialista/a-17760233 http://static1.ad.nl/static/photo/2014/4/3/13/20140629201454/media_xll_2339968.jpg http://jaimepg.com/ http://www.extradeportes.com/futbol-f1-tennis/2012/10/Cruz-Azul-Liga-MX-2012.jpg https://www.flickr.com/photos/liznn7/11274182046/ https://www.flickr.com/photos/antoon/14350303248/sizes/h/in/photostream/ IMAGE CREDITS


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https://www.flickr.com/photos/azculture/13658045685/in/photostream/lightbox/ https://www.flickr.com/photos/landahlauts/5402837836 http://www.fifa.com/worldcup/photos/galleries/y=2014/m=7/gallery=brasil-alemania-en-imagenes-2401948-2401954.html#2401903 Photo by Jamie McDonald/Getty Images http://euro.mediotiempo.com/media/2011/05/10/fifa-1.jpg http://p1.trrsf.com/image/fget/cf/images.terra.com/2014/06/30/layun-giovaniafp29.jpg https://www.flickr.com/photos/fotojota/4777406082/sizes/o/in/photostream/ IMAGE CREDITS


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https://sports.yahoo.com/blogs/dirty-tackle/rafa-marquez-and-arjen-robben-combine-to-give-netherlands-a-late-winner-over-mexico-184210941.html IMAGE CREDITS


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