'

MORE THAN WORDS:

Понравилась презентация – покажи это...





Слайд 1

Zeph Snapp • Altura Interactive MORE THAN WORDS: @zephsnapp • zeph@alturainteractive.com Localizing Your International Content


Слайд 2

SATURATION RATES IN US & UK ARE 88%


Слайд 3


Слайд 4

YOU WANT TO GROW? LOOK OUTSIDE


Слайд 5

HREFLANG


Слайд 6

SITE STRUCTURE


Слайд 7

THAT’S ENTRY LEVEL


Слайд 8

YOU’RE ROCK STARS!


Слайд 9

TRAINING


Слайд 10

ESTABLISH YOUR RESOURCES


Слайд 11

ASSETS


Слайд 12

STAFF BE REALISTIC


Слайд 13

BUDGET


Слайд 14

GAMEPLAN


Слайд 15

CONTENT STRATEGY WHO, HOW, WHY


Слайд 16

PERSONAS CHANGE


Слайд 17

PERSONAS CHANGE CULTURE


Слайд 18

PERSONAS CHANGE CULTURE AGE


Слайд 19

PERSONAS CHANGE CULTURE AGE SPENDING POWER


Слайд 20

KEYWORD RESEARCH UNIVERSAL QUERIES:


Слайд 21

KEYWORD RESEARCH HOW TO BICYCLE KICK


Слайд 22

KEYWORD RESEARCH LOCALIZED QUERY


Слайд 23

KEYWORD RESEARCH WHO WON CONCACAF?


Слайд 24


Слайд 25


Слайд 26


Слайд 27

STYLE GUIDES


Слайд 28

BUILD TEMPLATE


Слайд 29

EXECUTING THE PLAY


Слайд 30

MACHINE TRANSLATION


Слайд 31

MACHINE TRANSLATION MACHINE LEARNING


Слайд 32

MACHINE TRANSLATION MACHINE LEARNING HUMAN TRANSLATION


Слайд 33

MACHINE TRANSLATION MACHINE LEARNING HUMAN TRANSLATION CROWDSOURCING?


Слайд 34

MACHINE TRANSLATION MACHINE LEARNING HUMAN TRANSLATION CROWDSOURCING? MARKETERS


Слайд 35

LOCALIZATION TIPS


Слайд 36

LOCALIZATION TIPS TEST FIRST


Слайд 37

LOCALIZATION TIPS TEST FIRST PAY BY THE HOUR


Слайд 38

LOCALIZATION TIPS TEST FIRST PAY BY THE HOUR BILINGUALS DO IT BETTER


Слайд 39

BLOGGING TRANSLATE + ORIGINAL CONTENT = QUERY INTENT


Слайд 40

NURTURE FANBASE


Слайд 41

VIDEOS TRANSCRIPT SUBTITLE OPTIMIZE


Слайд 42

MAKE SOME NOISE!


Слайд 43

LINKS STILL MATTER


Слайд 44

LINKS SHARES STILL MATTER


Слайд 45

LINKS SHARES REFERRALS STILL MATTER


Слайд 46

LINK RECLAMATION THE EASY SCORE


Слайд 47

ID, REACH OUT, GET LINKS PRO TIP: HOLD OFF ON REDIRECTING


Слайд 48

GUEST AUTHORS CALL IN A SUB!


Слайд 49

CONTACT FORMS 40% MORE EFFECTIVE


Слайд 50

Nudo.io CONTACT FINDER SPANISH LANGUAGE SITES


Слайд 51


Слайд 52

DON’T BURN BRIDGES


Слайд 53

PAID CONTENT PROMOTION ON FACEBOOK = COVERAGE


Слайд 54

?GRACIAS! http://alturainteractive.com/ international-seo-basics


Слайд 55

Zeph Snapp • Altura Interactive @zephsnapp • zeph@alturainteractive.com


Слайд 56

http://www.statista.com/chart/1048/global-internet-penetration-in-2012/ http://blogs.20minutos.es/al-contragolpe-futbol/files/2014/06/losdos.jpg http://www.futbolcontextualizado.com/blog/wp-content/uploads/2013/02/Juegos-de-f%C3%BAtbol.jpg https://www.flickr.com/photos/prismatico/4708191195/in/pool-wm2006%7Cprismatico http://www.vivelohoy.com/wp-content/uploads/2014/03/476905147.jpg https://www.flickr.com/photos/51422503@N03/4747309672 IMAGE CREDITS


Слайд 57

http://www.dw.de/argentina-b%C3%A9lgica-revancha-mundialista/a-17760233 http://static1.ad.nl/static/photo/2014/4/3/13/20140629201454/media_xll_2339968.jpg http://jaimepg.com/ http://www.extradeportes.com/futbol-f1-tennis/2012/10/Cruz-Azul-Liga-MX-2012.jpg https://www.flickr.com/photos/liznn7/11274182046/ https://www.flickr.com/photos/antoon/14350303248/sizes/h/in/photostream/ IMAGE CREDITS


Слайд 58

https://www.flickr.com/photos/azculture/13658045685/in/photostream/lightbox/ https://www.flickr.com/photos/landahlauts/5402837836 http://www.fifa.com/worldcup/photos/galleries/y=2014/m=7/gallery=brasil-alemania-en-imagenes-2401948-2401954.html#2401903 Photo by Jamie McDonald/Getty Images http://euro.mediotiempo.com/media/2011/05/10/fifa-1.jpg http://p1.trrsf.com/image/fget/cf/images.terra.com/2014/06/30/layun-giovaniafp29.jpg https://www.flickr.com/photos/fotojota/4777406082/sizes/o/in/photostream/ IMAGE CREDITS


Слайд 59

https://sports.yahoo.com/blogs/dirty-tackle/rafa-marquez-and-arjen-robben-combine-to-give-netherlands-a-late-winner-over-mexico-184210941.html IMAGE CREDITS


×

HTML:





Ссылка: